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您可以在此处搜索2021年的终极SEO清单。

Whether you’re an aspiring entrepreneur or a seasoned SEO professional, this checklist will come in handy for all of your SEO requirements.

And guess what?

SEO changes every single day and staying abreast with those changes is the key to higher rankings. That’s why this post has been created. To address the most relevant and latest things you need to know about SEO.

所以, without further ado, let’s dive right into the SEO checklist.

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披露：This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

The Ultimate SEO Checklist for 2021

这是A.detailed checklistthat you can use to improve your website’s SEO in 2021.

1. Set Up Google Analytics and Search Console

Once you’ve set up your website, you need to create an account for Google Analytics and Google Search Console. You’ll need to connect your website property to these accounts so that you can get detailed information about your traffic and website.

Google Analytics helps you dive deep into your traffic and lets you set up goals, among other things. On the other hand, Search Console shows you how well your website is performing in terms of organic traffic, indexing, structured data markup, etc.

要了解如何去它，可以查看this guide.

(Use my codeSHANEBARKERto get a 25% discount!)

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2. Incorporate an SEO Plugin

To ensure that you’ve got complete control over your WordPress website, you should consider adding an SEO plugin likeYoast SEOorRank Math. These plugins can help you seamlessly create XML sitemaps for your website. Additionally, you can use them to optimize your blog posts to make them SEO friendly.

3. Configure Your URLs

SEO is all about ensuring that your users have a good experience while browsing your website and URLs can help with it. Your goal should be to make sure that the URLs show your visitors what the page they’re visiting is all about.

That’s exactly what permalinks can help you achieve. With permalinks, you can add customized text in your URL that includes relevant target keywords as well that you’ve found through keyword research.

On the other hand, regular URLs may contain a numeric string, which might be difficult for the visitors to understand. To change the URL structure, you can head to WordPress and follow the process mentioned in这个清单.

(Buy it using my code “SHANEBARKER” and get a special 25% discount!)

SEO Buddy 3
Image via SEO Buddy

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4. Optimize Your Website for Mobile

几乎所有交通的51％源自移动设备。如果您的网站不是移动友好，那些人可能会发现很难浏览您的网站。反过来，这将导致用户体验差。

统计
Image via Statista

What’s more?

Google’s also introducingmobile-first indexing因此，在2021年，提供良好的移动浏览体验的网站将在搜索结果中排名更高。

所以, what can you do?

You must opt for a mobile-first design for your website and then scale it up to desktops and other screen sizes. Alternatively, you can design a responsive website that would seamlessly fit into screens of different sizes.

5. Work on Your Page Loading Speed

In today’s fast-paced life, everyone’s pressed for time and a slow loading website increases the chances of visitors bouncing away.

The page loading speed is so important that even a0.1-secondimprovement in the page loading speed can increase the conversions by 8 to 10%.

Deloitte
Image via Deloitte

所以, what can you do to improve your site’s loading speed?

Your goal should be to reduce the number of HTTP requests, compress your media, JavaScript files, and more. It also helps to leverage a reliable hosting platform as it can affect your page loading speed. I recommend usingBluehost. The idea is to ensure that your page loads within 3 seconds.

这是A.guide fromSEO Buddythat can help you improve the speed of your site. You can get a 25% discount on it if you use my code “SHANEBARKER”. Make the most of it now!

SEO Buddy 2
Image via SEO Buddy

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6.优化404页

404 pages can be an instant put-off for any website visitor. However, there’s no easy way to avoid them and your visitors may encounter them without any warning.

This can impact your user experience, and, in worst cases, the users may bounce away too.

那么,你能做什么来避免它?

The best way is to optimize your 404 page. You should try to create one that resembles most of the other pages on your site.

Make sure that you incorporate your navigation bar and other buttons into the page too. This can help the users seamlessly navigate to other site pages. You can simplify this process by leveraging plugins as well.

For instance, note how I’ve designed my 404 page to appear like any other page on my site.

Shane Barker 404.

7. Create Great Content

Content is essential for the success of your site’s SEO strategy. Your goal should be to create content that your visitors will find useful. This, in turn, helps ensure that they will want to visit your site and also stick around for longer. You should also incorporate internal links to ensure that they don’t bounce away from your site.

这是如何帮助SEO？

When people spend more time on your site, it’s an indicator that they find your site to be a useful resource for the information that they were looking for.

What’s more?

As search engines would deem that your site is useful, they’ll start boosting your rankings on the search engine results pages (SERPs).

However, apart from the content of your blog posts, you also need to pay attention to关键词研究.

For this, you can leverage SEO tools such asSemrush,Google Keyword Planner, etc. (With my special link, you can get a free 14-day trial of Semrush instead of a 7-day trial. So make sure you take advantage of this offer!)

此外，您可以利用类似的工具Surferto further optimize your content.

All you’ve got to do is enter the primary term associated with your content and then the tool will come up with a list of related keywords. From there, you need to select a few long-tail keywords that are the most relevant to the content of your blog posts.

一旦您收到关键字，您需要将它们纳入您的内容。但是，请确保自然添加它们，以便您的内容质量不会受到损害。

Also, make sure you include your keyword in the meta tags and title tags of your page. Doing so not only helps with SEO but can also impact your click-through rate (CTR).

(Do you want a complete SEO checklist? You can get one from SEO Buddy with a25% discount!)

SEO Buddy
Image via SEO Buddy

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8. Make Your Presence Felt on Social Media

While social media doesn’t directly affect your website’s search engine optimization (SEO), search engines do consider social signals when ranking a site.

这就是为什么您应该确保您在观众存在的所有主要社交平台上保持强大的社交媒体存在。您应该填写您品牌的所有相关信息，并尽可能提及您的网站。

Additionally, you should create and share high-quality content with your followers to keep them engaged as well.

What’s more?

社交媒体也可以成为向您的网站驾驶流量的好方法。当您在社交媒体上与观众分享富有洞察力的内容时，他们可能会点击它来访问您的网站。

This, in turn, grows your traffic and as the organic traffic is targeted, it may improve the overall time visitors spend on your website. As a result, it can impact your search engine optimization positively.

（想要了解如何在社交媒体上发出标记吗？看看这个SEO checklistfor details. 25% discount included)

9. Select a Good Web Host

User experience is at the heart of SEO and search engines strive to ensure that their users get the best experience possible through their searches. This means displaying not only the right websites but also the most reliable ones.

可靠的网站不仅提供准确的信息，还可以快速加载，大部分时间都在加载。

Theweb host中起着重要作用在影响一个网站的负载ing speed and uptime. That’s why you must be careful while choosing one for your website.

But how can you figure out which web host is right for you?

您可以找到最可靠的网络托管提供商这个清单以及众多SEO提示。我个人建议使用Bluehostas it’s one of the most reliable web hosts out there. It’s also one of the only three web hosts recommended by WordPress.

Also, while selecting a web host, you need to consider the location of their servers. The closer the server is to your audience’s location, the faster your website will load. For instance, if you’ve got a local business that’s based in New York City, you should look for a server in New York State to improve yourlocal SEO.

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10.使用内容递送网络（CDN）

Selecting a server that’s closer to your audience helps improve the website’s loading speed.

But what if your audience is spread across a country or around the globe?

In such a situation, you’d have to find servers at each location, right?

不。值得庆幸的是,there’s a solution and it’s called a CDN.

A CDN is a service that helps expedite content delivery to the end users through its vast network of servers that are spread out around the world.

What’s more?

The CDN also helps reduce your bandwidth as it serves the static assets through its servers and not yours. And it takes things a notch higher by even helping your scale your traffic in case there’s a rapid increase in it.

但它如何帮助SEO？

简单的。通过加快页面加载速度。

And where can you find the best CDNs?

SEO Buddy has come up with a detailed checklist to help with your website’s SEO efforts, and it includes some of the best CDNs too. You cancheck it out这里得到一个25% special discountfor being a Shane Barker reader. It includes a link-building checklist too.

11. Leverage a Caching Solution

One of the best ways of speeding up your website is through the use of a caching solution, or plugin, in the case of WordPress websites.

How do these solutions help?

The caching solution stores all your website data as static in its memory. This allows it to serve the data faster to the visitors when they visit your website for the second time.

What’s more?

您可以轻松决定在删除和刷新之前需要长时间举行缓存。这允许静态内容为您的访问者定期更新。

WordPress上有许多缓存插件如WP Super CacheandW3 Total Cache.

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12. Use HTTPS

As mentioned before, search engines strive to provide their users with not only relevant results but also ones that won’t compromise their security. That’s why HTTPS has become an importantranking parameterfor websites.

所以, what does this mean?

If your website isn’t secured with an SSL certificate, the chances are that it’ll never make it to the top of the search rankings. To ensure that your website scores high in this regard, you must purchase an SSL certificate while buying your domain or hosting plan. I recommend usingBluehostas you get the certificate for free with all WordPress hosting plans.

A word of caution though — you might end up transferring your website from HTTP to HTTPS without using a 301 redirect. If this happens, you’ll have two websites running at the same time — one on HTTP and the other on HTTPS.

This, in turn, can pose a serious problem for your SEO as Google will see two websites with the same name and content. It may even penalize one of them for plagiarism.

13. Create a robots.txt File

A robots.txt file instructs the search engine spiders which web pages they need to crawl and which ones they must exclude. It’s important to create this file as you might not want all the web pages of your website to get indexed on search engines.

What’s more?

Every spider has a crawl budget and if it ends up spending a vast majority of it on pages that don’t need indexation, it may miss the ones that do need to be indexed.

所以, how can you create your robots.txt file?

It may sound technical, but it’s actually quite easy to make a robots.txt file. In fact, your SEO plugins like Yoast SEO and Rank Math can create one for you.

(Want more information on SEO? Here’s adetailed checklistto help you.)

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FAQs

Q1. What are the 3 steps to successful SEO?

A.Successful SEO involves the below:

  • 了解您的目标受众，然后弄清楚他们的问题。
  • Optimizing your website and creating content relevant for your audience.
  • Look at analytics and accordingly change your SEO strategy.

Q2. What are the requirements for SEO?

A.The most important requirement for SEO is that your website should be able to deliver a good user experience. This includes creating good content, developing a website that is mobile friendly and loads quickly, and making sure that it’s secure too, among other things.

Q3. How do you do SEO step by step?

A.Use this SEO checklist to figure out how to do SEO step by step:

  • Set up Google Analytics and Google Search Console,
  • 包含一个SEO插件。
  • Configure your URLs.
  • 优化您的网站以获取移动设备。
  • Work on your page loading speed.
  • Optimize your 404 page.
  • Create great content.
  • Make your presence felt on social media.
  • Select a good web host.
  • 使用内容传递网络。
  • Leverage a caching solution.
  • Use HTTPS.
  • 创建robots.txt文件。

Q4. What are SEO standards?

A.SEO standards are the best practices that you should follow to ensure that your website gets higher search engine rankings. They’re aimed at delivering the best user experience to your visitors.

Q5。SEO是否在2021年仍然相关？

A.Yes, SEO is very much relevant in 2021. In fact, its importance has increased due to the skyrocketing costs of paid promotions on social media and search engines. Additionally, more people are searching online than ever before and this makes SEO even more important to grow your visibility.

Q6。什么是SEO技术？

A.首页SEO技术是处理您网站上所有SEO优化的技术。这些包括：

  • Publishing high-quality content.
  • Improving your website’s loading speed.
  • Optimizing the website for mobile.
  • Securing the website with SSL.
  • 使用缓存解决方案。
  • 优化404页。

Q7. How do I start off-page SEO?

A.Off-page SEO deals with all the optimization that you can do on other websites. You can start by:

  • Building backlinks from other websites.
  • Writing guest posts on high-authority websites.
  • Getting brand mentions.
  • Making your brand popular on forums.

Q8. How do I find my LSI keywords?

A.To find LSI keywords, you can follow these methods:

  • 使用像Google关键字规划器等关键字研究工具。
  • Look at the related search terms section on Google.
  • Check the search suggestions on Google.

Q9。如何提高我的网站加载速度？

A.You can improve your website’s loading speed by:

  • Selecting a good web hosting service.
  • 使用CDN。
  • 包含缓存解决方案。
  • Compressing your images and other media.
  • 缩小CSS和JavaScript文件。

Q10. Why should you use HTTPS?

A.Google takes a website’s security into account as a ranking factor. If you don’t use HTTPS, it’s likely that your website won’t rank high in search results. Additionally, HTTPS also provides a good user experience as it secures your visitors while they’re browsing your website.

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今天得到你的seo

SEO is one of themost important marketing techniquesfor brands to grow their online presence. However, you need to take care of a lot of things to ensure that your website’s SEO is top-notch.

This includes optimizing your website for mobiles, improving its loading speed, setting up Google Analytics, etc.

What’s more?

您还需要处理创建站点地图的技术方面，使右robots.txt文件等等。

跟踪它一切都可能具有挑战性，这就是为什么它有助于与您有一个方便的清单。

SEO Buddy提出了详细的SEO清单来帮助您完成整个过程。使用我的代码“Shanebarker”，您将获得特价25％的折扣。所以take advantage of this dealnow!

披露：This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).