MARKETING AUTOMATION

Automation handles what no one else has time for

It’s like getting an extra employee without needing an extra desk
automation illustration hero 1

年代marter automation leads to better experiences

Marketing automation takes care of details so you can focus on the stuff you love

What can you automate? Try a welcome series with email automation. Track contact engagement with tags, custom fields, analytics, and performance reporting. Pull info from every offline and digital channel (social media, live chat, landing pages, text messaging, and everywhere else) to automate the marketing no one has time for.

自动化1 1

automation 2 1

automation 3 1

morrow

MORROW AUDIO

It's really freed me up, mentally, knowing that information is collected as orders are coming in. With all the automations we're using, the store runs by itself. I'm able to focus on other projects.

How Morrow Audio utilized marketing automations to recover lost revenue and increase average customer lifetime value

26%

Recovery of abandon carts

$30K

赢得了潜在损失的销售

Try automation for free.

Try ActiveCampaign’s marketing automation platform free. No credit card required. Instant set-up.

RESOURCES FOR AUTOMATION SUCCESS

Get the tools you need to be successful today and in the future

Welcome Emails

Automatically send welcome emails to new contacts

Engagement Score

通过此自动化找到您敬业和忠实的买家

Automatic Reminders

Trigger a reminder notification for important customer dates

Pre-made Automations

Check Out 6 Automation Templates You Can Import Right Now

年代mall Business Automations

6 Small Business Automations That Streamline Your Processes

Ecommerce Automation

18 Ecommerce Automations You Can Use Right Now

Revenue Calculator

年代ee how much revenue you’re losing from cart abandonment

电子商务自动化

Get 5 ecommerce automations in this starter pack

年代trategy Templates

Need to organize your marketing? Get this free template

Automate your marketing in a few simple clicks

You don’t need to be a tech wizard to use a marketing automation platform. A drag-and-drop automation builder lets you set up automated workflows in minutes. Take the next step with email automation, or automate text messages, Facebook Ads, lead nurture, lead scoring, and any other part of your customer lifecycle.

browser top
segmentation 2

年代egmentation makes sure the right people get the right info

年代egmentation lets you send exactly what your contacts want to see. When you automate your segments, you can deliver personalized follow-ups with dynamic email content, A/B test flows, and make your drip campaigns more effective.

年代ee your entire customer lifecycle in the automations map

在单一视图看到你所有的自动化。与一个birds-eye view of your marketing automation platform, you can check performance reports quickly, then make tweaks without worrying about stuff going wrong. Your whole customer lifecycle is connected across every channel.
5/5
年代ee your whole marketing strategy

“I love that I can see exactly how my automations look, and how easy it is to update them down the road if I make some changes to my marketing strategies.”

— Dawn M., 5-star, G2 Crowd Review

connections-2x

Whenever you need support or training, it’s here for you

If you ever aren’t sure what to do, pre-built automation workflows, marketing campaign automation guides, training videos, and live one-on-one support are here for you. And if you need a place to start, our pre-made engagement automations take 66 seconds to set up (yes, we timed it).
5/5
“When we first launched MyGreenFills.com, I had no idea of how to market online. Kelly, our account rep, walked side by side with us. The level of service and support that we receive to this day is unparalleled.”

- Mygreenfills首席执行官Stephen Ezell

5/5
“The customer service is the best I’ve experienced with any software or website on the internet.”
— Seth T., 5-star G2 Crowd review
5/5
“After initial setup and process, learning and introducing the system, through extremely fast, quality, and detailed support, you will find that you no longer want to work without this tool.”
— Danijel S., 5-star G2 Crowd review

Try your marketing automation platform for free today

Try ActiveCampaign’s marketing automation platform free. No credit card required. Instant set-up.

Integrate with the marketing tools you already use

You should be able to use any marketing tool you like. That’s why ActiveCampaign integrates with over 870+ different apps, including CRM software, landing pages, content management systems like WordPress, integration tools like Zapier, and ecommerce stores Shopify.

integrations

What can you get in a marketing automation platform?

ActiveCampaign使您可以连接您在业务中使用的每个渠道。从电子邮件营销,社交媒体,数字广告和您的网站中获取数据,然后使用自动化来细分联系人,个性化消息,安排营销活动并创造更强的客户体验。雷电竞备用网址

站点跟踪

What do people do on your website? Connect your CMS tool to track actions on your site, then follow up with triggered messages.

年代ign-up forms

Collect email addresses, segment your audience, and trigger automations with custom forms and landing pages.

Migration services

We’ll migrate your automations, email templates, sign-up forms, and contacts to ActiveCampaign for free.

Goal tracking

Track goal analytics and conversions to see what’s working and what isn’t in your marketing.

高级报告

Figure out which marketing campaign automation gets results. Use performance and custom reports to find ways to grow.

Attribution

Track the entire customer lifecycle to see where your customers come from.

年代plit action

Find your top performing automations by A/B testing your automations and email funnels against each other.

领先得分

找到您最参与的联系人雷电竞备用网址and nurture leads to offer them exactly what they want.

Notification emails

Let automation nurture your leads, then notify you and automate task assignment at the perfect moment to follow up.

年代ave time and grow your business.

Try ActiveCampaign’s marketing automation platform free. No credit card required. Instant set-up.

5/5
Increased our revenues by over 150% in the last 12 months
“这些自动化使我能够与订户更多地参与。我的目标要好得多,这使我们在过去12个月中的收入增加了150%以上。”

— Deji DJ S., 5-star G2 Crowd review

What is marketing automation?

营销自动化是使用软件和技术来自动化重复的手动营销活动。营销自动化通常用于电子邮件,广告和社交媒体帖子等活动。

automation workflow illustration

Marketing automation providers, at the most basic level, let you schedule a series of emails in order.

More advanced marketing automation providers will include additional features, like:

  • Branching automations
  • 年代egmentation within automations
  • Automations triggered by a wide variety of contact behavior
  • Testing automations against each other
  • 触发其他自动化的自动化
  • Automations that help coordinate internal processes

Why use marketing automation?

Your ultimate goal of marketing automation is to benefit your company, and automation helps you do this by gathering customer data from your channels and using it to improve user experience. By understanding your customers’ habits and interests, you’ll be able to interact with them on a more personal level. In doing so, you’ll increase your qualified leads, grow sales and your marketing processes will become more profitable.

根据最近的说法customer experience statistics, 75% of consumers choose retail brands with personalized messaging, offers, and experiences. Additionally, 70% of consumers saying a company’s understanding of their individual needs influences their loyalty.

通过开发个性化的营销技术,您的客户将感觉与您更加联系。他们将使您的业务与了解他们的需求联系起来,您的自定义信息将建立商誉并信任您的品牌。

营销自动化的好处

Whenever you hear think of “automating” something, the first thought that may cross your mind is it will help you “save time.” That couldn’t be truer for marketing automation.

However, there are several other benefits you’ll get to take advantage of, too, so let’s take a look at them here.

Analyzes your customers

66% of customers say they’ll pay more for a great experience, so the ability to analyze your customers (no matter how large or small your audience is) matters more than ever.

营销自动化功能为您提供了分析和分类客户的机会。有多种策略可以做到这一点,包括年龄,兴趣和购物习惯。

Using this data, you can classify your customers into different groups and send automated messages—even年代MS marketingmessages—to them.

Partnering Customer Relationship Management (CRM) software further strengthens your marketing automation tactics. CRMs, such as ActiveCampaign’ssales crm, keep records of your customer’s consumer habits and will help you categorize them.

Knows when to market

对客户进行细分是自动化营销策略的重要一步,但是如果您淹没了客户的电子邮件或社交媒体,那么这不会使您的销售增强。

Eighty-four percentof customers claim that the best way for a company to gain their business is by treating them like a person and not a number. For this reason, your marketing and sales teams should develop a balanced automated marketing strategy.

大型和小型企业都使用的有效策略是电子邮件滴水活动. With this method, you’ll send pre-written emails in intervals according to your customer categories.

It’s important to monitor your customer’s interactions to see just how short or long of a period you should wait between your next personalized marketing message. If you market too aggressively, you could turn customers away; if you wait too long, you risk them choosing a competitor.

Lets your team focus on other tasks

Few people enjoy the monotony of repetitive tasks, but repetition is essential to success when it comes to marketing. By developing streamlined marketing automation practices, your business will benefit by using your employees’ time for higher-level tasks.

Higher levels of marketing your employees could work on include improving customer experience, offering extra attention to inquiries, and resolving issues in a more personalized way.

年代aves time and money

One of the greatest benefits of marketing automation is the time and resources you’ll save by developing a marketing automation strategy. In the past, personalized marketing involved typing a customer’s name into each email, keeping track of birthdays and other important events.

Now, you can harness the power of automation technology to do this work for you. With the hours your team will save with their workflows by having emails and social media do your personalized marketing, they can invest their time in other aspects of your business.

将营销自动化应用于您的业务

Effective automation touchpoints rely on data. Whenever someone purchases from your store, subscribes to your email list or clicks on your ad, they’re feeding you with valuable information.

年代everal services offer options for showcasing data about your audience. For example, you can learn about where your customers or potential customers live and how they engage with your marketing material.

电子邮件服务提供商是营销人员使用的最基本,常见的数据收集和自动化工具之一。无论您选择哪种自动化工具,这都是企业利用它们的一些最常见的方式:

  1. Preparing the types of messaging you want to send to your customers.
  2. Determining which of your contacts you should target for different messaging approaches.
  3. 在什么情况下,您希望消息激活并发送给客户。

高质量的营销自动化工具将根据收集的数据最有可能转化为销售的时候参与您的联系人。雷电竞备用网址

segmentation 2

Key features of marketing automation tools

There are various marketing automation tools on the market. Each one has its advantages and, in some cases, it may be beneficial for your business to use more than one.

以下是使用营销自动化工具的一些最常见方法。

Email

根据年代tatista, email users amounted to 3.9 billion in 2019.

By 2024, they estimate this number will grow to nearly 4.5 billion global users.

Given these statistics and that email doesn’t depend on a search engine or social media platform changing their policies (or algorithm), email is still the most reliable and successful marketing channels.

Like all forms of marketing automation, email automation takes some upfront legwork. You’ll need to determine your funnels and what customers belong to which funnel. It’s essential to cover your bases, assessing every scenario where you have the opportunity to automate your emails. Examples include awelcome emailwhen someone signs up for your email list or anabandoned cart email如果有人留下了不支付的物品。

After you’ve set up your email automation, your email service should provide you with data on click-to-open rates, among others. Using this information, you’ll be able to tweak the timing and content of your emails to maximize sales and new leads. If you include pricing in your emails, remember to update any future price changes in your automated templates.

社交媒体安排

根据年代ocialMediaToday, 83% of social media marketing users believe that post scheduling is an effective way to automate. However, there are right and wrong ways to use social media scheduling tools—people can often spot bots in comments, as they tend to leave repetitive and questionable content.

Instead, you should take advantage of social media marketing automation by doing the following:

  • 提前写你的文章,使用工具,年代prout Social, to schedule them. You can schedule your posts weeks or months in advance, depending on your needs.
  • 使用自动机器人作为私人社交媒体消息,让您的客户知道何时可以使用客户服务代表来支持他们。
  • 注册可以自动化您的社交媒体广告内容的服务。它将使用数据来了解其应推广的最佳表现页面。

As a word of caution, you shouldn’t use a “set it and forget it” approach to social media automation. Situations evolve, especially if you’re posting on topics revolving around current events. So, you want to make sure your automation system isn’t posting anything you wrote a while back that could embarrass your business if the circumstances changed.

Retargeting

LAutomatizing your retargeting efforts will help you increase your chances of making a sale.

Let’s assume a potential customer abandons a cart in your online store. Instead of using your marketing team’s time to follow up with them individually (or worse, not following up with them at all), retargeting automation allows you to send out an email after a set period.

You should test out different ways to nudge your potential customers into reconsidering an item. Ideas for how you can test your automatic retargeting strategies include:

  • 上次联系后多久给他们发送电子邮件。雷电竞备用网址
  • Number of times you email them.
  • Frequency between follow-up emails.
  • 您的电子邮件的内容,包括测试促销。

Targeted marketing like this has an average of2 – 3 timesthe click-through rate compared to emails sent without using data, so it’s worth the time to play with different scenarios to see which is most effective for your business.

Customer journey

The concept of the “customer journey” means that you look for digital marketing techniques that will tap into various user experiences, including cognitive, sensory, and behavioral.

年代ome marketing automation software allows you to map out consumers’ behavior in terms of the kind of content they consume online. It’s a valuable tool for automation marketers since it helps them predict how customers might behave if they tweak different marketing techniques to appeal more to their natural purchasing instincts.

A/B split testing

L年代ome of the most effective marketing automation tools offer optimization and recommendations for improving your sales and generating leads. Many services provide the option for A/B testing, which is also called split testing.

A/B testing allows you to analyze two variants of emails or landing pages. It strives to keep conditions as equal as possible so that you can compare click-through rates and engagement.

Other features of automation tools that offer optimizations include product recommendations. In this case, if a customer clicks on a product, the automation tool will automatically show them other similar items they may be interested in purchasing.

Dynamic content是优化自动化的另一个优点。这样,由于软件跟踪用户的行为和兴趣,网页或电子邮件的内容将会改变。

营销自动化和客户体验

Automating your marketing tasks seems like a dream come true for many companies, but you might be wondering: how will it affect yourcustomer experience strategy?

After all, there’s little point in pouring time into developing catchy drip campaigns if your automation strategy will scare off customers.

There are three cycles that consumers go through before making a purchase, including:

  • Awareness
  • Consideration
  • 购买

How quickly potential customers pass through these phases depends on the person, their circumstances, and the price (buying a home will require more consideration than choosing a pack of gum). Therefore, if you’re providing your customers with useful advice and information, your automated marketing techniques will statistically be a positive experience for them as they pass from the awareness to consideration phase.

年代imilarly, if a customer left an abandoned cart, it cues to you that they had a genuine interest in your product. In that case, you could create an abandoned email tailored to the product, explaining its features in more detail and how it will benefit them.

automation 3 1

On the other hand, if someone signed up for your email list but data shows that they haven’t interacted in a while, sending out a personalized automated email touching base can offer an excellent user experience.

年代etting up an automated contact system that sends relevant content or promotions to your potential customers can build trust. The customer will know that your emails contain valuable information, and they’ll be more willing to spend time reading them. Plus, it’s an excellent opportunity to showcase a promotion or loyalty program.

Let’s face it—everyone loves to feel like they’re getting a good deal.

Marketing automation best practices

Of the many goals for automating marketing techniques,61% of marketerssay that lead generation is their primary aim.

Whether your goal is to gain new leads, retain customers, or drive sales, the strategies below will help you become a more effective automated marketer.

年代et goals

Knowing you want to improve your inbound marketing strategies is great, but setting a goal of getting “better” won’t get you far. To set achievable goals, assess the data you currently have and develop your goals from there.

Data monitoring is imperative for measuring progress. Equally important is adjusting your goals to accommodate the situation as you implement your marketing automation and aim for customer retention.

Know (and segment) your audience

在启动自动营销活动之前,必须对客户进行分类。您的竞选活动越有针对性的是一群人,您的营销工作就越有效。

The process of dividing up customers for marketing purposes is called segmentation. There arefour kinds细分:人口、兴趣、需求nd location. By segmenting your audience, you’ll be able to attract quality leads and hyper-target any ads you may run.

找到您最参与的联系人雷电竞备用网址

Develop an if-then strategy

It may sound funny to say, but if-then strategies are an attribute of marketing automation. For example,if有人加入您的订户列表,thenwhat happens? Without knowing the “then” to your “if,” you’ll be setting yourself up to lose leads.

Many automated marketing software services offer you the option to customize your if-then scenarios. By doing so, you’ll tell the system how you want it to handle a range of situations.

As an example, let’s say two people subscribe to your email list and receive a welcome message. If one person interacts with that email, you may send them another automated email with a discount for the product they were looking at. If the other person doesn’t interact with the email, you may want to have your automated system send them a different welcome email version, changing the title and wording.

反复试验

Remember the A/B testing you read about earlier? That’ll be one of your most significant aids during the trial and error process as you feel out thecustomer lifecycle. Trying out new marketing automation techniques and comparing them to your current ones is critical to achieving more marketing success.

Different marketing strategies you can test include:

  • Photos you use
  • Content you write
  • Time of day you contact your audience
  • Frequency with which you contact your audience

To give your automated marketing campaign the best chance of success, study up on strategies that work well for others and apply the methods working well for you to new test marketing campaigns.

您的营销自动化秘密武器:客户保留

If you’ve been in business for a while, the following statistic might not surprise you: finding new customers can be5 to 25 timesmore expensive than maintaining the current ones you already have. So, how do you put all that advertising money to good use once a potential customer shows interest?

Below are four strategies that will help you increase your consumer conversion rates.

1.发送欢迎邮件

这听起来简单,但如果有人订阅your email list, you should send them a welcome email. Take the opportunity to introduce your products or services, and thank them for trusting you with their contact information. Speaking of trust, you might want to mention that you won’t be spamming their email; they’ll be getting nothing but useful content from you.

长期以来的欢迎电子邮件可能会对您的新订户感到艰巨。但是,不要害怕在有用的文档,下载或促销代码中包含一两个链接。您可以在欢迎消息中证明电子邮件的价值越多,您避免取消订阅者的机会就越高。

2. Personalize orders

Personalizing an email with a customer’s name is the obvious go-to, but there are many ways you can make your automated order emails more personalized. Try including a little message about your product from the CEO or incorporating a recommendations section showing other items your customers may be interested in purchasing.

3. Develop a loyalty or referral program

客户喜欢受到赞赏,而且更好的方法可以通过提供忠诚度计划来感谢他们的业务。您可以通过开发购买给客户后发送给客户的电子邮件来轻松自动化忠诚度自动化奖励。

Loyalty programs can range from a blanket program for any customer to a tier of rewards based on how much money they spent. The more you make your customers feel valued, the higher chance you’ll entice them to use your business again.

If you’ve been on the fence about whether or not to implement a loyalty program, this might change your mind: over90%的企业offer a loyalty program. So, with or without marketing automation, you should start one for the sake of keeping up with your competition.

mbjztgke image2020 03 20at11.56.52am

4. Remember customer milestones

无论您对年龄大一岁时的感觉如何,大多数人都同意,当有人记得自己的生日时,他们会感觉良好。通过使用数据自动化,您的系统将在生日那天自动向客户发送电子邮件,从而促进铅培养。

Birthday email campaigns aren’t the time to sell hardcore, but they are a nice opportunity to remind your customers you exist. A great option is to offer them a special birthday promo code. If you have a new product, using the promo code will introduce the product to the customer without diverting attention from them.

生日不是您唯一可以发送个性化电子邮件的时间。假期和周年纪念日也是提醒您的客户所关心的绝佳场合。

connections 2x

Ready to implement marketing automation?

Marketing automation will save your team time and help you personalize your customer communication. With automated data collection, you’ll be able to better target customers and pique their interest, getting you to your sales goals faster.

Let's put marketing automation to work for you...

Make every single customer feel like they have a personal marketer at your company. Get a free 14-day trial of ActiveCampaign.