40% of all web trafficis made up of bots and invalid users. This affects marketing efforts by hurting spend efficiency, disrupting on-site conversion efforts and skewing business and marketing analytics.
Invalid traffic diverts spend away from real visitors who can actually convert to paying customers.
Invalid traffic hurts your on-site conversion efforts, generating bad leads and hurting funnel metrics.
Invalid traffic skews your marketing data and analytics, hurting your visibility, measurement and decision making.
Customer Spotlight
Alex Schutte, Digital Marketing Director
"Once we rerouted our spend towards valid users,
we saw the quality of our traffic and leads go up considerably."
Tom Hammond, Director of Commerce
"CHEQ was easy to implement and after an initial ramp-up, had begun to drive meaningful value and was paying for itself within months."
Nick Altman, Account Director
"Spending hours looking at clicks and site visits that don’t make sense just isn’t scalable. We needed CHEQ to root out the bad traffic."