Discover what sets your business apart, reflect on the world of your customers and define your brand's vision through a virtual session with a Brand Coach.
Upgrade Now品牌教练
独自创建品牌可能很棘手。
Sometimes it's hard to know what’s working, what’s not, and what step to take next.
With our Premium plan, you can get help from professional Brand Coaches who are ready to provide feedback and advice, personalized to your needs.
帮助您通过品牌策略思考并制作您想讲述的故事。
帮助确保您的产品,社交媒体和营销保持一致
有关您的品牌设计是否传达您的业务优势的建议
以及任何其他与品牌和营销有关的问题。
约翰·科莱托(John Corleto)是现在位于日本东京的品牌和设计策略师。此前,他曾是全球品牌咨询公司Futurebrand的高级战略家。他在澳大利亚以及整个亚太地区的领导和处理项目都帮助建立了大型金融和医疗机构以及技术启动的品牌策略,位置,通信框架以及新名称和视觉标识。在此之前,他在设计思维和创新咨询公司(Design Thinking and Innovation Consultancy)培训,第二道路,以及悉尼大学品牌与企业家之间关系的客座讲师。今天,他正在与日本伊普索斯(Ipsos Japan)和Zebrand合作,提供战略和品牌洞察力。约翰拥有悉尼大学的商业学位。
I’m a strategic thinker with a passion for brand building, storytelling and human behaviour. With empathy and curiosity, I help companies define problems, identify opportunities and realise change to bring meaningful value to their business and customers. I believe a strong strategic foundation is crucial to any brand’s success, particularly when reflected through a compelling visual and verbal identity.
我将继续扩大自己在Future Brand的角色,这是一家全球品牌转型公司Future Brand的角色,该公司帮助企业在时代变化时发展。在这里,我与各种行业的客户合作,包括金融,医疗保健,技术,专业服务,旅游和旅游,非营利组织等。
汤姆·派珀manages Pure Marketing, a marketing strategy and support consulting firm, in South Burlington, VT.
汤姆·派珀has over 22 years of experience in brand management, consumer research, and strategic consulting. He has held senior positions at Bruegger’s Bagels, General Mills and Accenture, and has led strategy and marketing initiatives for dozens of companies including Keurig Dr. Pepper, Pete & Gerry’s Eggs, and Lake Champlain Chocolates.
He holds an MBA from the Tuck School at Dartmouth and a BA in Marketing from the University of Washington. He has taught marketing at St. Michael’s College.
扎克(Zach)在过去的10年中一直担任品牌战略家和消费者社会学家。他在许多不同类别的经验中,为Target,Wal-Mart,Gatorade,Fiat Chrysler,Buffalo Wild Wings,Smash Burger,Associed Bank和Advanced Auto Parts等品牌工作。在制定品牌战略之前,Zach曾担任研究社会学家。这种背景使Zach擅长揭示业务,营销和品牌问题下的人类问题。在他的职业生涯中,Zach一直热衷于为小型企业和初创企业工作,因为他喜欢与主要利益相关者紧密合作以定义自己的品牌并发展业务的兴奋。
阿里萨(Arisa)出生于美国的弗吉尼亚州,在日本福冈(Fukuoka)长大,并在挪威接受教育。她在早期和日本市场进入业务开发方面建立了自己的专业知识,例如NOOM,Shopify和Stockx(美国独角兽公司)作为日本的创始成员之一。尤其是在日本Shopify雇用的第一个雇用时,她雷电竞下载app苹果致力于在日本各地培养全新的电子商务生态系统,并在日本和其他国家之间建立了一座桥梁,以使能够通过电子商务进行跨寄宿生业务。目前,她一直在与国内和国际公司合作作为独立倡导者,尤其是当他们开展新业务或进入日本等新市场时。喜欢增强和联系人。她还曾担任公开演讲者,并在东京和福库卡(Fukuoka)的高中,时装设计学校Vantan和Red Bull等公司进行了创业X职业设计研讨会。
作为商业孵化专家亚历克斯已经订婚了in the creation of numerous start-ups and business divisions of large companies. Based in Tokyo, he is involved in different innovation initiatives of the Japanese government such as the J-Startup program under the Ministry of Economy or the startup strategy advisor of the Shibuya city. Now CEO of his company EDGEof INNOVATION, he works with government entities of over 20 countries to support foreign startups enter the Japanese market. Providing mentorship for many global startup programs including Canadian Technology Accelerator or German Startup Accelerator, he is first a specialist of business strategy but also experienced in corporate identity strategy for early stage startups. Fluent in Japanese, English and French, he can support entrepreneurs from any part of the world to clarify their first branding and go-to-market strategies.