Gennaro Cuofano是Four -WeekMBA的创始人，这是关于商业模型战略和创新的领先博客。他还是WordLift.io的业务发展主管。Gennaro专门研究公司财务，业务发展和业务战略。他帮助公司分析其业务模式的有效性并发展业务。他在欧洲和美国的国际管理领域工作了10多年。他拥有意大利罗马路易斯商学院的国际MBA。
- Why understanding your audience is integral for content marketing.
- What Gennaro learned from his failures in the digital space.
- How to create content with intent.
[6:17]From a Small Town in Italy to San Francisco
[15:03]Shifting From Law to Online Entrepreneurship
[22:40]The Challenges of Getting a Digital Business Off the Ground
[29:50]Making FourWeekMBA Successful
[43:00]Developing Valuable SEO-Friendly Content
[54:04]Don’t Depend on Third Party Distribution Channels
根据report, some of the most commonly cited reasons include failure to understand their customers. As such, the company ends up making products that consumers do not want.
Gennaro Cuofano, the founder of FourWeekMBA, is no stranger to failure.
Presently, his blog, FourWeekMBA is one of the leading business blogs in the world.
We talked with Gennaro to learn how online entrepreneurs can turn their failures into success.
Gennaro started his business with no marketing strategy. Initially, it was an experiment, and he was just testing whether or not the audience would like his content. Although some of his work ranked highly online, he was not able to monetize his content.
The content he uploaded online was a gamble (remember he was experimenting). So some content would rank highly, whereas other content would perform poorly.
Gennaro did not have a marketing strategy. This issue went hand-in-hand with his lack of understanding of his audience. As such, even when he opted to engage in social media marketing as a strategy, his content would still get poor engagement.
Gennaro lacked the relevant data needed to succeed online. He did not conduct a competitor analysis. He had no tools for monitoring engagement. Also, he did not know what kind of content his customers enjoyed.
In the end, from 2015 to 2017, Gennaro was counting losses.
How Gennaro Turned FourWeekMBA into an Online Success
After 2017, Gennaro Cuofano went back to the drawing board. He looked at his website and prioritized coming up with a strategy.
He tried to understand where he was going wrong. For this, he looked closely at areas of his business that needed to be changed.
Based on his experience, Gennaro has the following tips for aspiring entrepreneurs:
One of the main reasons behind the success of FourWeekMBA is its original, SEO-friendly content. When Gennaro decided to write for himself, he wanted to focus on writing fresh content based on intensive research. Of course, SEO is also important to get more visibility.
To create high-quality content that is also SEO-friendly, online entrepreneurs can leverage
诸如Google关键字计划器之类的工具，Semrush, KWFinder, and others.
Content analytics toolscan also help you optimize your content and make it easier to read and scan. Through analytics, you can also figure out if an article is performing well or not.
For any business to succeed, it’s important to market the products or services well. If you don’t have a roadmap for promotion, it’s difficult to attract and retain new clients.
That’s why all online businesses need a marketing strategy. It should highlight the approach you’ll take to retain your first customers.
When it comes to marketing, most entrepreneurs aren’t sure where to start. The secret is to have foresight about how the business will grow. This requires a fine understanding of the industry, competitors, and market trends.
So, it’s a good idea to invest time into understanding your audience.
You can use tools like Google Analytics to get insights into your audience’s preferences. Also, keep track of what your audience engages with on social media. That will help you understand the kind of content that resonates with them.
They have the resources and the potential to attract the audience by the masses. Still, don't lose heart. Content is the real secret ingredient to success.
So how did he outsmart the competition?
Whereas Infoplease is the leading giant in data, they could not allocate resources for a blog like FourWeekMBA.
As an entrepreneur, you need to look for such gaps in your industry. To build a successful digital business, you need to figure out which areas big companies in your niche have failed to capitalize on.
This strategy requires that you take a close look at your competitors’ strategies and analyze what’s working for them. Also, try to find opportunities they might be missing out on.
Over to You
When you’re starting an online business, you are going to make some mistakes. You’ve got to be prepared for that. The important thing is to learn from your mistakes.
It can be overwhelming to find your place in a crowded market. You may need to look for market gaps and amp up your marketing strategy.