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最好的内容营销 - 与Jeff Bullas的特别会话

今天的客人

杰夫大疱

Jeff Bullas是一位营销专家,博主,主题演讲者和最畅销作者。他的网站,jeffbullas.com每年获得超过500万游客。Jeff Jullas于2018年被命名为“全球全球内容营销影响力”。他还被福布斯成为2018年首席营销人员的十大影响因素之一。除了营销外,他还对骑自行车和摄影感兴趣。
网站:JeffBullas

您将学习

  • 如何有内容营销多年来改变?
  • 为什么要跟踪趋势很重要?
  • 为什么社交媒体是一把双刃剑?
  • 什么是成为一个影响者?
  • 成为企业家是什么感觉?
  • 是什么让良好的内容营销策略?

关键外卖:

(01:01)杰夫谈到他如何转换产业

[04:40]杰夫揭示了他是如何创建博客的

(07:25)为什么博客是一个长期游戏

[11]我们的教育系统有什么问题?

(14:27)Insta着名的FAD

[19:08]杰夫的当前的项目

(20:35)杰夫承担了生活的生活

[22:20]为什么分享你的创作很重要

[29:28]为什么要关注趋势很重要

[34:14]为什么Instagram就像租赁物业

[42:55]最好的软件内容营销

[48:11]杰夫即将到来的书

[49:58]对自行车的热情

(54:24)杰夫会用5万美元做什么?

内容营销在早期还是一种新鲜事物的时候就已经发生了变化。现在,这是一种广受欢迎的业务增长策略。事实上,在内容营销研究所(Content Marketing Institute)的一项研究中,91%的受访者表示他们的组织使用内容营销。

内容营销学院

图像通过内容营销学院

但是,只有9%的营销人员觉得他们的组织具有复杂的人内容营销策略在的地方。制定实现业务目标的战略至关重要。但没有多少营销人员知道如何实施。

在本文中,让我们弥合知识差距。让我们来看看内容营销的关键支柱。

1.了解你的听众

就像所有其他形式的广告一样,内容营销要求您了解您的受众是谁。毕竟,您需要量身定制您的内容,以吸引目标受众的敏感性。

要识别您的目标受众,请查看以下因素是一个好主意:

  • 性别
  • 年龄
  • 位置
  • 利益
  • 职业
  • 教育

此外,你应该了解你的目标用户是如何在网上消磨时间的。寻找他们喜欢的社交媒体平台,以及他们上网时使用的设备。

您可以使用Google Analytics和其他方式轻松找到此信息社交媒体平台的分析工具

另外,看看他们消耗的内容。它会让您了解最适合它们的内容。遵守不同的社交媒体平台上的喜欢,评论和股票。

另一种发现用户想要消费的信息的方法是通过反馈。你可以通过AMA会议和在线投票了解他们的痛点。通过你创建的内容,尝试解决这些问题。

2.选择您的内容类型

一旦您了解您的客户是谁以及他们喜欢阅读的内容,您可以选择内容类型。您选择的内容也需要与您的营销目标保持一致。

如果你想提高你的品牌声誉、网站流量和搜索引擎排名,博客文章是很好的选择。为了增加你的品牌的可信度和提高知名度,案例研究、电子书和指南是至关重要的。

但是,如果越来越多的参与是您的最终目标,您应该看起来更加引人入胜。网络研讨会和播客可以提供以ray雷竞技对话方式与观众交流的媒介。

另一方面,视频和社交媒体上的帖子可以激起人们对你的品牌的讨论。此外,它们甚至可以驱动转换。高质量的信息图表、表情包和播客也可以帮助你的品牌建立联系。ray雷竞技

3.研究关键词

为了制作出能引起观众共鸣的内容,你首先需要知道你的观众想要什么。通过关键词研究,你可以得到新的内容思路。

在您的行业中查找相关的关键字,您可以使用Kwfinder等工具,SEMrush, Ahrefs。这些工具可以帮助你分析每个关键字的竞争。根据每个关键词排名的容易程度,你应该选择你想要的目标。

内容营销策略

图像通过SEMrush

要记住的另一个重要因素是语音搜索。虚拟助手已经改变了我们寻找关键字的方式。长尾关键字越来越受欢迎,因为搜索查询变得越来越健谈。

大多数营销人员在博客文章中广泛使用关键词研究。然而,无论你选择什么类型的内容,关键字都应该是你的内容营销策略的一个组成部分。

通过识别最流行的关键字,你可以为视频、网络研讨会和播客产生更多的想法。ray雷竞技同样,你也可以根据热门关键词来制作标签。

4.提出内容计划

创建一个off off博客帖子并不难。但是,如果您在长期运行中的内容营销中,则需要保持一致。定期发布质量内容是让您的品牌难忘的唯一方法。

内容时间表是必要的,以确保你总是有东西要与你的观众分享。第一步是列出你所关注的所有主题。

接下来,计划发布内容的时间表。根据您所选择的内容类型,记住生成它需要多长时间。考虑到编辑内容所花费的时间,并设置一个现实的内容发布时间表。除此之外,还要制定计划在不同的平台上发布你的内容。

保持一致性对于在观众之间创造期待至关重要。对于每周播客系列,请确保您ray雷竞技可以计划您的日程安排,以便您可以在同一天每周发布一集。随着您的系列开始Garner兴趣,您的观众将期待上传的当天。

对于一个精简的时间表,决定时间表的时间也是一个好主意。确定时间的理想方法是查看受众的在线活动。将你的上传与他们可能在线的时间同步,以达到最佳的互动效果。

5.优化你的内容

我们已经讨论了关键词研究,这是优化内容的一部分。然而,这还不是全部。如果你想增加你的能见度并提供良好的用户体验,你需要优化你的内容。

以下是一些优化内容的策略:

  • 阅读:写简短的句子和段落,使阅读更容易。使用要点和副标题让你的内容更容易被浏览。
  • 对于搜索引擎:使用最好的搜索引擎优化策略为了让搜索引擎轻松找到并理解您的内容。
  • 为移动设备:通过写简短和SNAPPY段落进行移动友好的内容。此外,请确保您的网页上有很多白色空间。
  • 有关更多转换和流量:学习的策略着陆页优化以获得更多的转换。为了增加流量,要关注搜索引擎优化和内容分发。

6.概述内容分发策略

内容营销策略的成功很大程度上取决于你如何发布内容。在互联网上,有许多企业在你的利基,谁试图得到你的目标受众的注意。所以,对你来说,能够穿越网络上的所有噪音是很重要的。

做到这一点最简单的方法就是用你的内容触及正确的受众。最快的方法便是通过多种媒介去接触玩家。然而,这并不意味着你应该瞄准所有分销渠道。找出你的受众最活跃的社交媒体平台,并关注最受欢迎的平台。

对于内容分发策略来说,另一个至关重要的因素是你想要分享的内容类型。例如,YouTube和Instagram可以很好地播放视频,而电子邮件时事通讯或LinkedIn可能是博客文章的更好选择。

为了最大化你的参与度和受众覆盖面,你需要在不同的平台上营销你的内容。如果需要的话,你也可以调整你的内容以适应不同的社交媒体渠道。

结论

内容营销景观正在迅速变化。要击败竞争对手,您需要专注于生产高质量的内容。

之后,投资一段时间以优化您的内容。它将帮助您提高品牌知名度,产生引线和驱动转换。最后,概述一个稳定的策略来分发您的内容以达到更广泛的受众。

你能想到任何成功的内容营销策略的关键支柱吗?请在下面的评论部分告诉我们。

完整的成绩单

Shane Barker:欢迎来到播客。ray雷竞技我是Shane Barker,你的主人谢恩·巴克的疯狂营销播客ray雷竞技.我和我在一起,一个成功的数字企业家,主题演讲者和畅销作者。杰夫被评为2008年的全球全球内容营销影响率之一。他是今天最好的内容营销时的会议完美契合。我们将讨论成功内容营销的关键支柱。聆听,正如杰夫透露的那样,有多重要的是放大你最好的内容的范围,并发现他作为营销人员的特殊成功背后的秘密酱。真的很兴奋,今天让你在播客,杰夫。ray雷竞技你为什么不告诉观众,任何可能不了解你的人,我相信这是一个非常小的人,希望能听播客。ray雷竞技你在哪儿长大的?给我们一些关于杰夫的背景。杰夫大疱:我来自澳大利亚,所以我用一个奇怪的口音说话。对于世界各地的其他人来说,这是一个冒充英语的澳大利亚语口音,因为我在一个叫做阿德莱德的小城市中抚养了,而悉尼没有定居,而悉尼是我现在住的地方。所以,我在阿德莱德长大,然后我有很有趣的东西。你知道,我父亲逃脱了,但我们与青少年成长了很多乐趣。我在那里做了高中。然后我在悉尼和新南威尔士附近做了教学学位。也就是说,我想是澳大利亚最受欢迎的国家。我参加教学,完成教学学位后,我开始教学,我很快发现了这是我真正不喜欢的东西。所以,经过五年或六年的做法,我真正讨厌去,醒来,每天都要去。是的,孩子们很棒,但这只是,这不是我。 So, I went and did a little bit of a career testing, I suppose. I went and tried three different jobs over my summer break from teaching. I discovered that I did a little bit of real estate selling. I did a little bit of insurance selling. Then I got into the tech industry. I sort of worked with a mate who was effectively doing a tech start-up back then. So, I went, “Wow, this whole tech thing feels rather exciting.” So that's how I sort of got into tech. It was a bit of a convoluted path and I really haven't left the technology industry very much for very long over the last 30 years. For me, I suppose my first introduction to trends in tech was when I left the tech industry. It was the PC revolution with Steve Jobs and Bill Gates and the IBM PC and the Mac. It was pretty exciting times and I just, “Wow, this is so much fun.” And then in mid-1990s I started a communications business. We did a sort of structured cabling for commerce. Again, it was tech. I noticed the internet and web emerging in the mid-1990s, basically turning into public consciousness. I suppose that's what started to happen. We know that the internet started earlier than that. It started really gaining some momentum with the browser and Netscape back then. And so, I went, “Wow, this is fascinating. I see that I can get information anywhere, anytime.” And I started a consulting business around that as well. So that was the next sort of major trend point for me. I saw was going to transform business and transform industry and life. You know, you don't have to go to the library any more to get your informationShane Barker:破坏性的肯定。杰夫大疱:但是,当我看到人们使用社交媒体时,真正让我的真实事物在2008年左右。我注意到人们的行为是非常强壮的,然后仍然是今天。所以,我去了,“这是一个强大的媒介。”我说,“好吧,我可以实际上把内容放在那里,而不乞讨门守。媒体大脉正在为此付出代价。“因此,在观察到这一点之后,并阅读了几本书......我发现在你在你九到五分之后工作后的一个非常有吸引力的想法。在那里,一切都是结构化的。所以,我想经过一个大的独立性,我决定我会读到大卫梅南斯科特的书。营销和公关的新规则是他的书名。事实上,我认识了大卫。我喜欢写能吸引读者的内容的想法。我习惯于通过陌生电话和敲门来有效地建立业务。我用旧技术和新技术做传真,广播和引导。所以,大卫想到的入境营销的想法真的,真的吸引了我。然后有一个小小的,我想,推动或推动我开始写博客。我读了HubSpot的一篇博客文章。它说,当你对创业有了初步的想法,就开始写博客吧。这是你想写的东西。2009年3月,也就是10多年前,我创办了Jeffbullas.com。 That's like the path to what we're doing today. I became an online publisher and created content. I was just fascinated by this new media that people are obsessed with. Where there is obsession, there's power. And what I also loved about it was this intersection of humanity and technology. Social media has made it easy for us to use tech, and not only with social media. I suppose it created the perfect storm that has transformed businesses all around the world. It's transforming how we even live and how we consume content. It was the addition of the smartphone as Steve Jobs made it popular. So social media combined with the smartphone. We had basically a publishing machine in your pocket. That was the perfect storm that is a rippling through business and life. The implications for that is we move into AI and machine learning and getting the boring stuff done by machines. The next 40-50 years is basically just another bright human social experiment, really. It's fascinating.Shane Barker:是的。这真的是一个疯狂的时光。你想到它在过去的15年里有多远。我于2003年毕业于大学,互联网甚至没有伤心。我希望我的儿子没有倾听这个。我使用的是我从大学中学到的0.01%。我的意思是我毕业,我不能使用它。我学到的一切,我通过进入和做和进入和弄明白了。这就像你一样的样子。就像你只是说,“嘿,这里有一些很酷的东西。” The accessibility is when you look at the iPhone and you look at the fact that you can get anything. I mean it's pretty, crazy when you think about the world. I was just telling my son and his friends. This was just a few weeks ago. I was like, you know, making money is easy because now you have access to the whole world. It has absolutely changed things. You don't have to be a social media influencer and have a million followers. You could have a small audience and make a good amount of money online. It's just kind of crazy, the accessibility and how easy it is and the knowledge. When you got started, there weren't tons of blogs to go out and read and do this and do that. I mean it was very limited, right? I started my blog probably seven or eight years ago and there was some good content. But now, it's like it's a fire hose, right? I Now, there are all kinds of people. Somebody like yourself has been doing it for ten plus years. It's nice where you get the good domain authority and you've got some good traffic. You can monetize it, so you're getting to a good place.杰夫大疱:是的,你必须从长远考虑,这是很多人没有做到的。如果他们在发布了两三篇博客后还没有收到流量,他们就会说:“好吧,这是浪费时间。”但这是一场持久战。你必须应用它。所以,它的持久性。我喜欢比尔·盖茨的这句话。他说,大多数人都高估了他们一年的能力。他们低估了十年后的能力。这就是现实,尤其是。你可以通过搜索引擎建立域名权威,通过大量阅读创造更多内容。 More sites link to you. The reality is that it takes time to build that up. Like these, you see certain merchants saying, “I can get you on page one in one week or two weeks.” And you're going, “Okay. Well, good luck with that.” So, the reality is that it is a long game. But once you've built that authority over time, then things get a lot easier.Shane Barker:是的,用我的身边用来。我认为可能在过去两年中,也许一年半,我们真的看到了一个巨大的过渡。这就像我们写的几乎任何东西,我们可以在第一个或第二页上得到它。这并不总是这样。对吧?最初,你只是写过东西,然后它开始成为关键字驱动。然后你必须去优化它,你必须重做它。你知道我的意思?有这些过程你经历过。然后,终于存在谷歌的某个点,给你一个小脸颊。 Then, you realize, “Hey, I'm in.” Now it's like I'm starting to index well, and things are going well. As long as you do things obviously on the up and up, I think it helps. Like I said, you starting it 11 years ago. It was a great time, right? There are lots of things that have changed, but you're known as one of the originators, so it's awesome.杰夫大疱:是的,我认为在某种意义上时机是在企业的一切。所以,我们不是一切,但它是一个多数。我想我看到了一个演示文稿;一个TED演讲。我不记得他的名字,但它已经对200家公司。成功的头号差异,他们没多少钱了或连接。这基本上是什么样子在市场上的时间。这是相对于其他四个有45%的因素。这些都是在二三十岁的少。因此,时机也很重要。 You do get a jump on that. That's why for me, keeping an eye on what trends are emerging is, important. It doesn't mean you chase every shiny new toy. I think that's something that we can all get trapped into, especially with the shiny new toys on social media. There is an interesting new social network started. One is based out of China. It has got its own implications for security but for everyone in the western world. It’s called TikTok and it was only started in 2016. It's got 500 million plus users.Shane Barker:疯了。是的。这是有史以来增长最快的平台。我是说,这太疯狂了。杰夫大疱:是的。我已经看过全青少年做假唱和pranking的人口统计网站。所以,这是很肤浅的,但它可以上瘾。我可以看到,即使不是一个十几岁,我可以看到如何上瘾它可能是。这是令人着迷的。我以前听说过的TikTok的。基本上,它是非常关注视频的力量,我们都知道是很重要的。我在一家初创的板;8年成称为影子岩的启动。我们做Facebook的视频广告。 For us to keep an eye on what's happening in the Facebook video space is important.Shane Barker:这很重要。是的,肯定的。你说你是老师的时候,你教的是什么级别的?是在高中吗?杰夫大疱:是的,我教过高中。所以,在我的教学的去年,我正在教学高校。我是教学经济学,这不是一个激动我的主题。另一件事是我挣扎着一点是小学人。我正在教很多没有必要生活的东西。这是系统对学校施加的系统应该是教学的。是的,你必须学习基础知识。你必须做数学。你必须学会​​写作。你必须学会​​阅读。 But I think some of the life skills that are important. As parents, we should be teaching of course. The reality is that school should be part of that whole learning ecosystem to help build life skills. I just really felt that, and even today, that's very often not covered in the curriculum.Shane Barker:是的,我同意你的看法。我认为这是其中的一部分。我父亲也在教育中,所以你有点看到这一点。有一些孩子可以教导某些东西,有些人有一些你不需要。还有其他方法可以创造它。我想你在说什么是有更好的教学方式,对吧?不是每个人都需要每一块课程,我们将教他们。事实上,可以有更好的方法。最好利用他们的时间。我想他们会收集一些东西。 Of course, that's always up for debate, right?杰夫大疱:是的,我们正在学习如何使用在线教育。我们只有youtubing可以轻松地学习的推出。刚进入你的芯片。我该怎么做呢?我怎么做?我如何学习吉他,所有这些。你在谈论教学和教育。您正在处理一百多,150年,200年的系统。现实是改变将是几代人。那么,尽管在线教育的承诺仍然存在,我们都是社会生物,对吧? So, the new premium's going to be human contact. I'm fascinated to see what's going to unfold over the next few decades.Shane Barker:是的。在线教育已经获得了大量资金,但我认为我们还远远不够。我的意思是,这是因为,你再次谈到了人与人之间的互动,人与人之间的接触。这就是稀有的东西,对吧?它将变得更加数字化。你会有更多的这个和你的手机。现在可获取的信息量真是太大了。就像我说的,太过分了,你懂我的意思吗?你可以在网上学到任何东西。回到20年前,如果我要创业,我会怎么做? Online, I have no problem. This is what you do, and this is how we build it. We do this, and we'll do this. I mean, I have stages to it. But I'm talking about maybe knocking on doors. I did that early on. I was selling stuff when I was young, like new subscriptions and that kind of stuff. I kind of cut my teeth there. I'm just trying to think of how you did a business 30 years ago or 40 years ago? For me, I'm so tied into the digital age. Now, if I asked my son, he would like, “What do you mean? They had internet probably 50 years ago.” And I'm like, “No, they didn't. This is a new thing. I mean, this is still the infancy stages.” It's kind of great and it's kind of crazy.杰夫大疱:对,就是这样。在观看希望成为宇宙的孩子方面,这是一个巨大的社会实验。他们认为他们可以从中赚钱。对我而言,这有点讨论。他们认为他们可以通过美丽的美容产品来拥有它。他们认为他们可以拥有一个神话般的身体或房子。他们认为他们可以通过一种植入着名的金卡戴珊类型的内容来拥有它。我对那种类型的内容不感兴趣。年轻一代肯定在那个空间里。有些人会做得很好,但现实是非常肤浅的。 And how that impacts people's thinking about life…… So social media cuts two ways. I think it can lead to superficial wanting of attention through to creating distribution. That's great to change the world.Shane Barker:是的。意识。杰夫大疱:是的。我认为这是一件可怕的事情。我在加州大学洛杉矶分校教一门课,比如个人品牌和如何成为有影响力的人。我有一节课。当你说这很有趣,因为我在加州大学洛杉矶分校的学生。并不是所有的人。如果他们在听,我爱你们。人们想成为有影响力的人的不同程度的想法是他们想成为有影响力的人的原因。他们想和品牌或类似的公司合作。所以,有些人只是看什么能赚钱,对吧? Some people want to work with these brands. Everybody has their different reasons for it and some of it is very superficial, right? Especially in the LA area there can be some. “Hey mom, I didn't make it as an actor, but now I can be an influencer.” Right? So, it keeps their dreams alive, I guess. I don't know. It's interesting to say the least. I enjoy teaching the course. It reminds me of telling you that when I went to college. One of the classes that I took was how to be an entrepreneur, right? It was an entrepreneurship class. And it was like the only one. I remember going in there. I had already owned my own businesses when I went to college. When I finished college, I took me ten years to finish college because I just was kicking and screaming. I wanted to go do everything else and travel and go have fun. Finally, at the end of this thing, and I remember the teacher and everybody in the class. They were saying, well yeah, I want to be an entrepreneur because I want to own my own business. I can travel and go have fun so I can make all the money. And I remember thinking in my head like, “You have no idea what it takes to run a business. I guess not. You go open your business and then three months later you're out on the golf course with your buddies drinking beer and drive around…” I remember one of the funniest things that I heard was somebody says, “Well, I want to be my own boss.” The teacher says, “If you own your own business, you'll never be your own boss.” Everybody that comes in that restaurant or comes into your place is your boss. They're going to come tell you how to do things. This is what you need to change. I have a complaint here. And so, it was interesting because the perception is the same thing with an influencer, right? You think the influencer life is the way to go. I've got my little pink puppy. I eat caviar, I just travel in jets, helicopters picked me up and that's the life, right? That's what it is. And even then, you have to question it. Okay, let's say that is the life, but is that really the life? I mean, it's all perception, with the way you’re seeing people. On Instagram it is very obviously lifestylish, right? You look at it and you're like, “Oh, this is this,” and that way you want to tap into that. And that, keeping the dream alive, is what people want to tap into. That's what I want to do. I want the pink dog and I want the caviar and I want, you know, and psych. I don't know. It's funny. I used to think about this when I look at other entrepreneurs. And I go, “Oh, it'd be great to travel around on planes and in hotels.” And I'll be honest, I hate hotels. I don't hate hotels. But I've been in so many of them in a row of consulting gigs. I would go for months at a time. There's a certain point when I'm like, “God, it's nice to have a home cooked meal. I don't want to go out to eat.” You know, it's hard to get that cadence just because I've been to so many hotels. I remember as a kid. If we went to a hotel, I was losing my mind that we’re at a hotel. It was like having your room and you can go have food. And it's like, man, you just put it on the room. We didn't do that too much because mom wasn't super excited about that. But you get my point. It's like, it's just funny how your perceptions of things change, you know? I think influencer marketing, because I've been heavy in the space for a long time, has been very interesting. But once again, it's like anything else.Shane Barker:你的目标是什么?你为什么想谈这个?杰夫大疱:对于这些有影响力的人,我问他们,人们希望在哪些方面受到影响。比如,你成为网红的原因是什么?你看到了什么?你这么做是有原因的。“嗯,我想赚很多钱。哦,我想这么做。”加州大学洛杉矶分校有不同水平的个体。我的意思是,你知道,通常父母都受过教育,所以希望不全是男性。但这是洛杉矶,对吧?所以,有一点。Shane Barker:也许这是好莱坞综合症。就是这样,对吧?我是说,它就在那儿。所以,我不知道。不管怎样,这确实很有趣。太酷了。所以,你经历了你的小旅程,但现在你在科技领域很开心。那么,这些天你都在哪里消磨时间呢?我是说,你肯定有个网站什么的。你在做咨询。 What else do you do a lot of speaking engagements?杰夫大疱:是的。一个月后我们会在爱沙尼亚做一些演讲。我将在那里的一个数字技术会议上发言。这很有趣。我们10月份要去芝加哥,还有一大堆与之相关的事情。对我来说,我们作为一家企业还在继续发展。我们开始更多地涉足初创企业和软件服务公司。我曾是一家初创公司Shuttlerock的董事会成员。我们旋转两次。现在我们是Facebook的全球合作伙伴; media partner. So, what we do is we scale videos with static images into videos. We can do that at scale, very cost effectively. That's great for Facebook because that helps create content for them too. It optimizes all their Facebook ads. So, then we can increase conversion rates significantly by 10, 20, 40, 50% over standard ads. So, we're sort of moving more into strategic, that's by start-up plus investments, sweat equity space. That's really what we're starting to move into. Yes. When I started the blog, it was what social media is for me. It's more about what social media does. It enables you to have a voice to reach the world and change the world and create a business. So that's what I'm moving more into. Also, we'll be doing a little bit of traveling. I totally agree with you about routine like the influence of life. That's maybe touted around as being this romantic vision of hotels, beaches, bikinis and fabulous food. You know what, for me, sometimes it’s just boring day to day routine normalcy. There's a certain comfort in that but interspersed with interesting fun stuff. For me life is more about contrast. It’s not just about either being stuck in a routine or always on the road. I think a lot of speakers and friends of mine are on that. And so, being on the road all the time is just tiring. And then it's harder to keep fit. Because of your routine, it's hard to eat the right food because you're in different countries. You need to get the important,深入的工作这是卡尔·纽波特的书。这差不多概括了我在过去七八年里所做的事情。这就是我认为重要的。再来看看它是如何影响空间的。我所创造的很多东西都是肤浅的。是的。它是关于消费主义的,有时是最糟糕的,而不是创造一些能显著改善人们生活的东西。当你每天坐下来的时候。也许一天花两个小时,写作、画画或做视频。换句话说,创造结果内容。 I think being able to sit down and create is what the internet and the social web has given us. It's given us the platform to share our creation with the world. And for me it's important. I think creating is one thing. Where the real magic happens is when you share your creations with the world. It's sharing your business as it grows or sharing your art. When you start sharing with this global media we have now, the social web, you are changing the world. The world is changing you and I think it's important to understand that. I think about why I want to be an influencer. You might be having those discussions with some of your students. If you do it for the wrong reasons, it's not going to be sustainable. I think it's really going to come from a passionate interest in something. I'm just reading Richard Branson's book now. He wrote it in 2007, I think it was失去我的童贞, 不管是什么。但他只是做了他喜欢做的事情。所以基本上,他对他想进入的主题领域的热情兴趣。我认为这是它将成为可持续发展的唯一方法。如果你只是为了钱而是赚钱,它会得到你的。如果你做出正确的原因,那么我认为这更加可持续了。正如你所做和成长的那样,你热情的东西也将进化。这将导致枢轴点和过渡。那么你真的要听看并观看你正在做的事情并与之联系。因此,社交网络完全改变了我的生活,让我成为一个声音。 I am also learning how important it was to share my writing and creation with the world. A lot of people are afraid to do that. I think they're afraid of being judged. They say, “Well, why would anyone care? These people are much better than I. I need to get it just right before I hit the publish button or before I share it.” And the reality is much more different to that. You should be sharing your best work and when you start off. It's not going to be that good, but it shouldn't stop you. Because for me, it wasn't just the writing on the blog. It was the interaction globally as people were impacted by what we created for content. They gave us feedback. So, essentially, we are to create content, whether it's video, whether it's images, whether it's writing, whether it's art. As you create it and then share it, that's where the real magic for me happens. You get the feedback and you know what works and what doesn't. You create relationships out of that as people interact, and I love that. For me, I've met so many wonderful people globally. I remember talking to a lady who was getting the social media bit about two or three years ago. She was at Social Media Examiner’s event,社会化媒体营销世界.她说,“你知道吗,我觉得我刚刚加入了我的部落,对吧?”显然,她对社交媒体非常感兴趣。然后她来到了这个活动,遇到了很多对它充满热情的人。我认为这也是社交网络的一个重要方面。它是非常社会化的,我认为它连接了世界各地不同的部落。这一直让我很惊讶。是那些我只在网上认识的人或者他们只看了你的博客。你有个活动,或者你去世界的另一边,然后你碰到他们。他们会说,“你改变了我的生活。 I awakened an interest or a passion in me about this.” I went. I just continue to be amazed by the opportunity of creating, sharing and distributing them with the world. And that for me is just being awesome to say the least.Shane Barker:是啊,我是说这有点疯狂。有趣的是,你谈到了影响者和我在那里教的课程的个人品牌。这是我经常提到的事情之一。再问一次,你的目标是什么?你成为网红的原因是什么?但实际上,这是一门个人品牌课程。如果你想做一个全职的有影响力的人,这就是你想做的。首先,你为什么要这么做?但你真的必须建立一个品牌,你必须意识到,这不仅仅是纸杯蛋糕和鱼子酱。你必须意识到,如果你真的想把它建成。 This is your own business and you have to treat it like your own business. There are going to be ups and downs. And if you want to live the Kente life, just know that it's not going to be easy and it's going to take a while to get there. It's not an overnight thing. This just happened to be like three, four days ago. Someone gets a hold of me through Instagram. She said, “Hey, you know, I really want to figure out how to get more followers. Do you know how many ways?” And so, I sent her some blog posts and she goes, “I've read your blog posts. I just want to know how to get more followers.” And I said, “Okay, let me look at your account.” So, I looked at it quickly and I go back through and I go, “How long have you been on Instagram?” And she goes, “13 days.” Yes. Well, you’ve got to put in a little more time than that. Thirteen days is usually not the pivotal point to become famous. She said 13 days and I thought it was a friend who was joking around with me. So, I said, “Here's the deal. Just do it for three or four months. Put up a picture a day. Do some Instagram stories and then I'll take a look at it?” But 13 days in and my recommendation is keep going. You're not even at the tip of the iceberg. Nobody's even hit the things. You can start your journey. You're still at the start line. You know what I'm saying? It was just kind of funny. I just thought, man, everybody wants the three-second abs instead of the seven-second ads. I want the three-second ads, and then how can I do a one-second ads? And then it's one of those things. Listen, it's not going to happen overnight. It just isn't. You will not. All these things take off viral and go do this and go do something a little crazier. I tried to get a response. Those are all tactics. If you're really going to build something to look back on and be proud of, it's going to take work. It's not an overnight thing. It just isn't. So, it's interesting. People will, “I want this overnight success. Do you think by the end of the course I can start, you know, making money?” I'm like, “It's really up to you, if it’s the right time and right place.” I mean it's a crowded space. That doesn't mean that you can't find a great niche that you enjoy doing. If it's just all about money, then you're chasing money and that's going to disappoint you at times. Yes, it is interesting. It is kind of a trip, but once again it comes down to hey listen, this is a long-term play. This isn't going to happen overnight, ever.杰夫大疱:很多人只是没有意识到建筑分销是多年的工作。Kim Kardashian通过出现在大众媒体上基本建立了分配,但这是一个幸运的休息。然后,她还使用大众媒体杠杆率进入社交媒体空间。所以,现实是花了很长时间。是的,你将沿途有一些幸运的休息。它可能是一个主要展会的面试,否则是有人在他们的名单上分发你。然后,你必须关注趋势,因为你正在努力停止工作。您只需要在2014年查看Facebook发生的事情。他们开始从有机转移到播放。这些天你可以在Facebook上真正牵引的唯一方法是否则你是电影明星。基本上,你必须为此付出代价。 Then you've got to be really smart about how you spend the money. So, the reality is social media before 2013. Yes for three or four years, it was fabulously organic. But as the landscape changed, the pay to play algorithms were modified; everyone's organic traffic. There were businesses that advised we built their business model. But organic social essentially has disappeared overnight. So, the thing for me is certainly multichannel. Within the last 12 months or two years we focused a lot on building domain authority. There are two parts to getting Google authorities so that you’ll rank on the first page. If you are lucky or work hard enough you get number one on page one. We saw social continue to decline. We said, we’ll we need to make sure when covering ourselves from a distribution point of view. So, we invested. We'd get six to nine months of work into the technical aspects of search engine optimization for the website. Also, with the structure or the pillar content, we’re creating between 5,000- and 6,000-word blog posts. The pillar content is the authority. It can position itself as being one of the best in the business in your sector. It took us essentially nine months before we started to see any significant uptick in traffic. Then we dropped away a bit as a Google changed their algorithm. So, we invested a lot of money and a lot of time. And even with the domain authority that we have looks good. We about five to six million visitors a year. It still took us that time to really see that uptick. The other thing that’s challenging is the effectiveness of the email. So, email open rights have continued to decline. Twelve months ago, we invested in building our Facebook messenger subscriber base. Today we've got about 12,000 on that list. We have a lot of better open rates than click through rates on there. Then you're not sure. Facebook might change the strategy on using Facebook Messenger and what site we're using to split business and personal messaging. So, you're going to have to start again and build, who knows? But there's rumours around the mill about that sort of thing happening. You just must understand that you've got to make hay while the sun shines. The algorithm might change tomorrow.Shane Barker:这是艰难的部分。我告诉别人。人们会伸出援手。再一次,“嘿,你想符合它。”如果我在Instagram上,那就是我有我的个人资料的地方。我喜欢,他们有什么档案?“我只有Instagram。”我说,“这是可怕的。”杰夫大疱:而且它是可怕的。Shane Barker:这是可怕的,因为你不知道多少。我的意思是,你拥有多少instagram?他们就像,“我不拥有Instagram。”我走了,“完全!”所以,你可以抱怨算法,你可以抱怨这个,你可以抱怨这一点。每当他们决定它时,它都是Facebook或Instagram或Twitter或其他任何东西的最好的事情。所以,我告诉别人,“如果你在谈论个人品牌,那应该去你的网站。这应该驱动到您的货币或铅磁铁或任何内容的流量。问题是,使用Instagram,您可以展现太多的风险图片。或者,你可以谈谈这个,你可以谈论它,他们可以禁止你。 I've had clients that have lost overnight and they're like, “I don't know what to do.” Now, we were able to get them back because we explained what the reason was or whatever the deal was. But I'm like, man, I mean it's like a site you own. Obviously, you guys have invested in that, right? I understand you got the algorithm. You got this but there comes a point now, obviously it's not an overnight thing. Yours wasn't overnight. Mine was not overnight. But it gets to a point where this is what's funny. My wife is probably going to listen to this too. My son is hearing that anything I learned in college I don't use anymore. Now, I'm going to talk about my wife. I might have to move to Australia when I'm done with this. m going to talk about my wife, I might have to move to Australia when I'm done with this.杰夫大疱:我把它。据我所知,新西兰的得分也不错。很多美国人住在新西兰。是的。Shane Barker:很高兴知道这个。我是说,很高兴知道我在外面有个地方住。是的。我的妻子一开始说,“你要写这些东西,你要雇佣写手,你要做这些。这是什么?你从中赚了多少钱?”我说,“你知道,这是,这是一个长期的游戏。”我很早就投资了,我只是不知道会有什么回报。现在我们已经到了你可以通过博客赚钱的时候了,但这并不容易。你需要很多东西。杰夫大疱:货币化博客需要多长时间?Shane Barker:人们需要一段时间来获得那种交通。它真的确实如此。就像这样,它总是一个正在进行的工作。你们早早投入。我认为这是关键。这就像你拥有那个博客,对吧?只要你支付你的主人,没有人能告诉你,你为Godaddy或其他什么支付10美元。让我们假设你没有做任何奇怪的seo-wise。只要你在上面做事,它就可以忍受钱。我的意思是,它可以为你抵达水果。杰夫大疱:当我看到人们仅仅在Instagram上建立个人品牌时,我非常担心。我就会说"天啊,在那里做这种事太危险了"Instagram应该是你投资的数字资产之一,但你并不拥有它。租赁财产。你是在房东的授权和许可下进入的,比如........他们打算卖掉这所房子。或者,他们会改变它或者炸毁它。或者,政府监管介入并改变了游戏。这可能会削弱Facebook和其他公司的联系。Facebook甚至表示,他们将把WhatsApp和Facebook messenger的所有messenger合并成一个messenger应用程序。然后,欧盟的家伙在这么做时要非常小心,因为你会被视为垄断。 So, we're watching social media grow up. It was a wild west ten years ago. Now it's going to be subject to all the rigor of mature industries as it continues to evolve. So yes, for me it's something I've been banging on about for nearly a decade. Own your asset and for sure. Use social media as your distribution. So, it's a hub-and-spoke model. You've got what it is that you own. That’s your website, your blog, and as you just said, it's yours. It’s yours as long as you keep paying the hosting fee and keep renewing your domain name. So, the reality is that you do need to make sure that you do that. When I see this in people wanting to be insta famous and that's their only asset, I’m going scary. You really need to rethink this because you're playing on borrowed ground, you know?Shane Barker:是的,当然。所以,谈谈内容营销。对于你的网站来说,比如说对于客户来说,你的主要内容支柱是什么?我是说,我假设柱子的内容,对吧?大型博客文章只有五六百字。你们是如何进行内容营销的?你们的网站是怎么做到的?所以,如果有人听了说,“嘿,我想建个网站。”显然,你有多年的经验,对吧?所以今天,当你把内容放到你的网站上的时候,你们是怎么组织的呢?杰夫大疱:我最初做过它非常临时。所以,我想我刚刚用钝力创伤来信用SEO权威。我只是创造了很多内容。事实上,四年来,我开始后不久,我凌晨4:30起床。在我开始我的日常工作之前,我在上午9点到我基本上写了一个博客文章。我发布了它,在电子邮件上分发了它,在社交和我们的信用权时发送了它。但两年前,我们发现,因为谷歌已经变得更加技术。算法变得更加复杂。我们必须在技术方面真正翻倍。所以,我们将进入并查看并进行一些关键词研究。 We’ll see what sort of categories and what sort of phrases and getting the right traffic. You don't want to be chasing just phrases or one word. You need to do the long tail, four to five words as a phrase. Questions are big now, as Google's algorithms evolve. You know what doesn't seem as important, but make sure that the site loads quickly. Make sure that when people go to your mobile site, it's easy to read. Also, the calls to action to convert those readers into subscribers and then into customers is also done well. It's a very complicated space as you know. That's why just doing something every day is a step towards building a sustainable and online business. Be aware of changes that are going to happen around you. So, we really doubled down on the technical side like site loading speed. We made sure we had a site map done. We made sure we had the categories that are important in our industry. I’m someone who doesn't really understand this yet; I'm not an SEO expert. I understand the concepts, but I basically built the team. One of my core team members is really good at SEO. It's important that early on I get your site structure and technical setup. Then get your categories and then key phrases that you want to chase under that. You can't control all that. All you can do is you make sure you get 80% right. The next job after getting it technically is probably creating content. Content should solve people's problems and position you as an expert in your space. Then you continue to do that creation. Shane Barker: Yeah, because to do it right is difficult. I mean, because you're saying it's never going to be perfect, right?Shane Barker:是啊,因为要做好这件事很难。我的意思是,因为你说它永远不会是完美的,对吧?杰夫大疱:我们给了你们一个这样的例子,事实上,我们正在我的网站上切换这个。我网站上的日期不对。比如日期的格式;我们没算对。这是件大事,我不知道。我做过SEO,不知道做了多久。我刚读了一篇关于这件事的博客文章我当时就想"天哪"我一直说我们应该改变约会的方式,当我们开始做其他事情的时候。我最近才读到。我以为我的每一次约会都搞砸了。 It just wasn't technically right. This was at a certain company. They went and changed their dates and saw an increase of 30% in their web traffic. Now Google can see when those blog posts have been done. Then when you update them obviously you get better rankings. it's a little simple stuff like that that I think I was also going to do. You know who ViperChill is. Neil is a big SEO guy and he does little evaluations. I was going to have him do an evaluation on my website. It was just like a ten-minute video or something like that on just really, really technical SEO. I have a few people on my team that are good at technical SEO but there's always moving pieces. Once you change this then this changes just a little bit. There are always these pages loading and all that. It's page speed and all that which is always constantly changing images or the size of your images. And you know, the amount of all widgets and plugins and all these bogs it all down. It's just trying to come up with that perfect mix. It's only been this way for probably the last five, six, seven years. I remember in the beginning you talked about this. We would just put content up to put content up, right? At UCLA, I show my students. I still have it up on my blog. It’s not because I'm proud of it; I have it as a point. I show my first blog post and it's terrible. I mean, it's bad. And people were like, “Why would you? Oh my God, that's terrible.” And I go, “Yes. But the point is I started.”Shane Barker:你开始了。这是最重要的事情。杰夫大疱:对我来说,关键短语之一,我会使用所有的时间“做比完美更重要”。所以,你刚刚得到上手。是的,我们有些人比其他人更保守。我们有些人更加内向。布芮尼‧布朗介绍,在她的TED演讲。现实情况是,大约40%的人口是谁,我们要去。所以,他们更担心的实际上是把自己在那里。但它是一个担心你将不得不在网络世界要克服。你要愿意把自己在那里,并开始与愿意进行判断。当我开始写,我只是需要把它弄出来,也许我没有正确校对它。 The grammar was a little bit average and I'd have the grammar and spelling place turned up. It gave me a hard time and I went, “Well, okay, sorry, I didn't have time for an editor”. It doesn't work that way, especially when I have big bucks invested in a team of people before making money. That's not going to happen. So, it just got to suck it up. And I think you get a little thicker skin over time to handle that sort of heat. At the end of that, I went, well, I've got more traffic than you. You shouldn't complain about my grammar. You complain merely about my spelling, but I've got more attention than you have. I actually have got a business and we actually have a lot of fun doing this stuff. So, thanks for it. But in a nice way we say thanks for letting us know and we'll make changes. We'll get around making changes. Thank you.Shane Barker:对,就是这样。这就是总是有趣的。我总是告诉别人,如果人们来到你的网站并给你一个艰难的时间,你已经成功了。你处于一个良好的位置,因为他们仍然阅读你的东西。如果他们因为它而不会回来,那就没事了。这不是你想要的那种人。随着他们的评论来的人就像YouTube一样。YouTube在那里有一些非常糟糕的巨魔。但是你知道,当他们来到你的网站时,他们正在阅读你的内容,对我来说很好,对吗?如果您认为这些事情需要更改,我从未声称是完美的。 Listen, if you get 90% of what I'm saying, then life’s good. Do you understand the premise? If a missing comma throws off my whole article for you, then I'm probably not a good fit for you. I’m going to mess up things here and that's the only thing I can promise out of the whole thing.杰夫大疱:确切地。那很好笑。Shane Barker:那么,告诉我,显然你在这一行已经很久了。有哪三种软件或工具是你生活中离不开的?就像你的团队一样,如果你说:“嘿,我要关掉这些东西。”你的团队会感到惊讶。他们会说,“哇,哇,哇,杰夫,你在干什么?你喝了太多啤酒之类的东西。这是一个糟糕的决定。”杰夫大疱:是的。我早早发现了一个工具。当我想做屏幕截图和捕获图像时,它是Snagit,然后编辑它们。这很早就很重要。另一个,就我的CRM是Infusionsoft,有时称为“混淆软”,因为它是如此的技术。因此,您需要一封电子邮件或CRM营销平台进行自动化。我记得当我开始在Twitter上自动化社交媒体帖子时,我会在早些时候获得一个非常困难的时间。我无法做到的一个工具是agorapulse。创始人的Emeric来自巴黎。Emeric Ernoult只是一个神奇的人。 He and his partner built the fabulous social media marketing tool called Agorapulse. I couldn't do without that. We worked together with him to build out a feature on his platform. That allows me to tweet every 15 minutes out to my users. I've got about 580,000 users on Twitter and we've got a whole bank of content. I can share content over six days without doubling up. I can do more than that, but we keep refreshing our content. Older stuff retard newer stuff. We try and create evergreen content but Agorapulse is one platform that I've found we could not do without. The latest one we couldn't do without is basically the Facebook Bot Platform we use, which is ManyChat. There's one out by Larry Kim called MobileMonkey. We started implementing building out our Facebook Messenger subscribers. We were seeing our email list being less effective. In the last 12 months we have used ManyChat to build our Facebook Messenger subscriber base. That's something I couldn't do without today. That gives you an idea of the emerging landscape and how you've got to keep challenging that. So yes, there's a few.Shane Barker:所以,它很有趣。我用了Snagit。你知道吗,我用的一个工具,对我来说是革命性的,你用过织布机吗?这个视频吗?杰夫大疱:我听说过它,是的。我没有。Shane Barker:所以,它对我有帮助的原因是,我的团队,你的团队远程吗?你有远程团队吗?杰夫大疱:是的。Shane Barker:好吧。这和我的一样。我的团队遍布世界各地。视频帮了大忙。如果你收到了50或100封邮件,我就可以去看一页。或者我可以看着某样东西然后说:“嘿,我们需要改变这个、这个、这个和这个。”或者,“嘿,伙计们,我看到了这个。嘿,我们在看这个。嘿,我喜欢这个标志。”我可以很快地完成它,因为在那个时候,它都是电子邮件。 So, for me it was email, great one thing. And then all of sudden it was Snagit. Hey, I can point arrows and now I can tell you I have stuff to write it out. And now I have Loom, which I literally have used. I think I'm probably a loom abuser. I'm probably the reason why they might not make it, or their servers might go down. because that's how often I use it.杰夫大疱:可能不会。Shane Barker:不过,我觉得这样的。很可能有过720部影片。我的意思是,我会为报告做。我做销售。我会做了很多不同的东西。我收到一封电子邮件销售,然后你读它。你会说:“啊,那这部分内容?我有一些问题。”我试着回答视频中的所有问题。就像,“哦,嗨,约翰。 I wanted to see that proposal over, wanting to explain this.” With my team it's been awesome. With design stuff, I'm trying to change two colours and move this thing over three inches. Like the emails that I would send, I would read them again in the morning. I'm like, “Oh my God, no wonder they didn't understand what I was talking about.” Like I read it again and it's just... So, video has been tremendous for me. Once again, I can get more out at a faster rate. So, look, it's been fun. Now, ManyChat is something I have to take a look at. I know Larry has reached out to me. I've got the only reason. Well, not the only reason. Larry has reached out to me for a number of reasons. I'm number one for AI Chat Bot. So, he was like, “Hey, what's going on Shane?” And I was like, “Oh hey, what's up?” And he goes, “Hey, you are number one for the keyword that I need.” And I was like, “Okay, so let's talk.” So yeah, we've gotten on. I like Larry, he's a good guy.杰夫大疱:是的。我想我几年前在圣地亚哥见过他。所以,是的,整个Facebook messenger是我们双倍下注的东西。我们可以得到相同的结果。我们可以从Facebook messenger获得更多的点击和更多的转换。这个列表只有电子邮件列表的五分之一,七分之一。所以,我们在这方面加倍下注。目前我们已经投入了12个月的资金。我们还会做更多的测试。Shane Barker:好吧。是啊,我得多讲讲了。我们在我的网站上做了一些关于转化率的东西。它并没有像我希望的那样转变。我有一点优势,因为我进去告诉他们,“嘿,我是你关键词的第一名。”你们想为我做些什么?”因此,我将利用这一点。我们将会看到。希望六个月后情况会好转。太棒了,让我们想想。 So, what other projects are you working on? Have you got anything else? It sounds like you've been working on obviously the Chat Bot side of things, then getting that going. Anything fun? Have you got any books coming out yet?杰夫大疱:就我个人而言,过去的四个月有点难熬。我就不细说了,不过我得先退一步。我在磨坊里有一本书。更重要的是什么让我快乐。更重要的是什么能帮助我恢复,什么能帮助我。更多的是社交媒体或数字营销的生活技能。我对人类的状况更感兴趣。我想,这取决于我们如何让生活如此成功,以及我们如何在网上有效沟通。这就是这本书,更多关于这方面的内容。同样,我们也更有策略地与初创企业合作。 It’s not first stage start-ups necessarily, but ones that are starting to get some traction. It may help them with some sweat equity. So, we’re just working on some of that sort of ideas. We are going to platform and help people grow their base, grow their subscribers. We know how to do that as well. So yes, I suppose we’re just keeping it fun. And for me it's as Richard Branson said, “If it's not fun, that's not worth doing.” And I think it doesn't mean you don't do some of the stuff that needs to be done. That’s making sure you got your account, looking after your taxes and all the basic boring stuff. We’re transitioning to, I suppose, a space within the space. We started with social media and digital entrepreneurship and so working closely with start-ups strategically. Software as a service to companies is where we can help them scale throughout distribution. Yes, there is some interesting stuff that we're working on.Shane Barker:那么,旅行怎么样?所以,我知道你想旅行,你也是骑自行车的人,对吗?所以,你也想这样做。所以,告诉我一些关于这一点。我只是看着你的Instagram,你喜欢所有这些有趣的地方。你做了很多骑自行车吗?杰夫大疱:是的,我做了很多骑自行车。所以基本上,我骑自行车。几十年来我曾经是赛跑者。我的脚开始从冲击中拔出一点。骑自行车是如此美好,因为它的影响非常低。和朋友一起骑车是很好的。你可以聊聊聊天,你可以喝一杯咖啡,你可以同时配合。你看到你周围和你身边的美丽景观。我们骑在南非这样的地方。完成了Argus,这是世界上最大的骑行自行车比赛。 That closed down the whole Cape effectively. I ride Indian Ocean-Atlantic Ocean. That was 40,000 people. I've ridden in New Zealand several times. We rode in France. For me it's about making people try and separate life and business. And I think that that's the wrong way to think about it. It is life. So how can you make business fun? How can you make life fun? How you make life just fun might make a difference. When we speak in Estonia, we are going to take that opportunity while we're there to actually spend a couple of months in Italy and there's some cycling but get into a daily routine of work as well. So, it’s basically my life continues to be an experiment in life design because it's something I'm really passionate about. I see people line up to get into the lifts and go into the high-rise towers. They all pour out at five o'clock in the afternoon. That is something that distinctly demotivates me. Luckily, I’m in a position where I don't have to do that. Yes, we intend to do a bit of time maybe in Bali for a few weeks as well. We’ll work from there but work in places where we can create a routine, not just traveling. We’ll explore the world while having fun growing business. We’ll do it sort of routine and get fit along the way with some cycling.Shane Barker:看,那就是我的。我可能不会大声说出来。我会降低我的发言者演出给我没有去过的人或地方。如果有人来找我,并说他们会在这个国家说我将降低我的费用。我想确保我得到它。我看它是另一种方式,而不是我想赚更多的钱。如果你们觉得我出去了,我可以在那里几个星期,这真是太棒了。这不是成本的一​​半,而是它的百分比,现在你可以玩得开心。杰夫大疱:所以,你想要的不是更多的钱。你想要更多的经验。就是这样。Shane Barker:就是这样。我的意思是,我没有金钱方面的东西。我会降低学费的。如果我想去那里,我就会去那里。如果你愿意带我去那里,我们可以在中间解决一些问题。这不是一件坏事。杰夫大疱:这不是一件坏事。我去过一些神话般的地方:土耳其,波罗的海,科威特,罗马尼亚和挪威和赫尔辛基和首尔。我妈妈前几天问我,拜访了我。妈妈说,“你去过多少个地方?”我去了,“一个好问题,妈妈。”所以,我会开始留下它们,我觉得我最多有30个没有太麻烦。我去了,“你知道,我只是觉得我是一个幸运的家伙。实质上,我非常感谢,听到耳语开始博客。“这就是你热情目的的事情。而且我认为Steven Spielberg,可爱的YouTube视频,谈论听耳语的倾听,因为它不会喊。 I think that's really important for people to understand. It’s that intuition and also what you’re meant to be doing sometimes is something that isn't obvious. We were brought up in a world, decades ago. You got to be a nurse, teacher, doctor, lawyer, or cabinet maker, right? Those are traditional roles. But that whole space of career and life design is now just so awesome. You've got so much flexibility to reach the world and basically tread a life around that. And that's what happened to me. And I just never cease to be grateful. Also, I never cease to be surprised by the opportunities that show up. I was willing to actually share my creation with the world.Shane Barker:好吧,你努力工作。好吧。所以,我们几乎在这件事的尽头。我知道这对我来说是一个有趣的小旅程。如果我要给你一个超过50,000美元的信用卡,我不知道这是足够的。我知道你过得高的生活,你会在一些商店里最大。你会去哪儿?如果我说,“听,你知道什么,杰夫,我们是好朋友。这是一张卡片。我不知道为什么我的妻子本月没有使用的50岁。“ I don't know. For some reason I had the cash on a card, and I give it to you. Where would you go? Where would you go blow 50 grands?杰夫大疱:这将是旅行和经验。无论是什么都在全球范围内,它将是在全球范围内的其他人。所以,对我来说,它不是更多的东西。这是关于使生活丰富的更有意义的体验。我认为有些研究已经完成,大约为75,000美元到100,000美元。只要您获得所支付的基本面,赚更多的资金不会让你更快乐。只要你可以把食物放在桌子上就没有。只要你能支付债务,没有人追你钱。其余部分归结为优质的人际关系。喂养自己的经历。 That’s what I would spend on. Spend it on the experiences and the ability, from those experiences, to connect with more people. Discover more opportunity that allows me to have more fun with more people. So, that's what I would do.Shane Barker:棒极了。好吧,我再次告诉你,这一直是一个很棒的面试。这是我做播客的一半。ray雷竞技你在网上看到人们,然后你能够与他们交谈。显然我通过在线的东西认识你。你似乎是一个令人敬畏的人类。这只是你对事物的看法。这是你看待事物的方式。再一次,你并不总是读到某人的内容。但我觉得这很好。 That's why I enjoy the podcasts. Then you get to meet some people to hear what their goals are. A lot of them align with my goals in the sense that it's like just let's have some fun while we're on this earth. Do good things.杰夫大疱:绝对地。我认为我们在生活中的目的是发现我们在生活中的目的是什么。而且我想如果你真的一直在寻找,那么保持倾听,它将是一个耳语。Shane Barker:是的。惊人的。好吧杰夫。所以,如果有人需要与你联系,他们有一个启动,你知道,被资助,他雷电竞备用网址们需要一些钱,在他们的生活中有一点指导。他们怎么能与你联系?雷电竞备用网址杰夫大疱:你在jeffbullas.com上雷电竞备用网址有个联系表格,就是j-e-f-f-b-u-l-l-a-s.com。所以,我们并不难找。来吧,看看我们,很高兴和我们聊天,我们做各种有趣的事情。Shane Barker:太棒了,杰夫。祝你今天过得愉快,伙计。再次感谢您的收看。ray雷竞技我们很快就会在这里聊天。杰夫大疱:很高兴能参与到节目中来。Shane Barker:谢谢你,朋友。再见。杰夫大疱:再见。

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谢恩巴克是一位数字雷竞技如何下载app营销顾问,专门从事影响者营销,产品推出,销售流动,目标交通和网站转换。雷竞技电脑网页他已经咨询了Fortune 500公司,利用数字产品的影响者,以及一些名单的名人。

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