11 Best Ecommerce Platforms for Small Businesses in 2023

借助如此众多的电子商务平台，它可能会压倒性地决定哪种最适合您的小型企业。

考虑到这一点，在您开始创建电子商务商店之前，您需要知道什么是电子商务平台。

What is an Ecommerce Solution for Small Businesses?

Ecommerce platforms were developed to help businesses create and manage a shop online.

These ecommerce platforms have all the tools needed for an online business to run smoothly including solutions to manage customers, products, catalogs, sales, and payment.

This all-in-one solution makes it easy for business owners who don’t have a lot of capital to spend on developing a website to create an ecommerce shop with only a small investment.

Which Essential Features Should an Ecommerce Software for Small Businesses Have?

It’s important when looking at ecommerce platforms that they have everything you need before spending your hard-earned money on it. Especially if it means spending more down the line just to get the shop working.

一个米ost essential features,especially for smaller businesses, is cost.

您需要事先确定创建电子商务商店的预算是多少。这对于希望扩展的新电子商务商店或实体商店很重要。

That doesn’t mean the cheapest option is the best. Instead, find a fine balance between what you need, what the platform offers, and how much it costs.

请讲of what the platforms offer…

Integration with popular ecommerce plug-ins is crucial.Plugins like Elementor, which is a page builder, are important if you want to build a great-looking and functioning website.

另一个重要功能是移动支持。80% of the US population shop onlineusing their mobile devices. That’s why the ecommerce platform you choose must be移动友好.

Lastly,variet平台应该支持y of payment options.这很重要，特别是如果您想在国际上出售。

Selling internationally means the platform should not only have a wide array of payment options like Paypal, Apple Pay, and Stripe, but it should also support different currencies.

How to Choose the Top Ecommerce Software for Small Businesses

It is easier to choose an ecommerce platform that offers all of the essential features in an affordable plan. But I’d still recommend that you do some research before you decide on an ecommerce platform for your small business.

You should consider the following factors while picking the best ecommerce platform for your online store:

• Budget:Decide on your budget for your ecommerce site design and development, maintenance, and security.
• Target audience:Identify where your target audience is. See if any of the popular ecommerce platforms make it easy for you to market your products on those channels. For example, BigCommerce offers built-in integrations with Facebook and Instagram to make it easier to sell online.
• 您要出售的产品数量：Most ecommerce platforms have a limit on the number of products you can add to your online store. If your ecommerce store has a large catalog of products with multiple variations, you should choose an ecommerce platform with functionality for unlimited products.
• 交付过程：You should choose an ecommerce platform that offers multiple payment options to increase the likelihood that shoppers will complete their purchases.
• Customer support:When choosing an ecommerce solution, you should check if their customer support is up to the mark. Some platforms outsource their customer support, which makes it troublesome for users to resolve issues quickly.

Now that we have a brief overview of what ecommerce platforms are and why you need them, let’s take a look atthe best ecommerce software for small businesses.

2022年小型企业的11个电子商务软件解决方案列表

让我们看一下小型企业的最佳电子商务平台。我将介绍一些最佳电子商务平台的关键功能，优点和缺点以及定价细节。

1。BigCommerce

BigCommerce is an open SaaS ecommerce platform that allows startups and small businesses to build, grow, and scale their online stores efficiently. It helps you deliver content-rich headless commerce experiences while minimizing operational costs.

特征

• 拖放页面构建器
• Fully customizableecommerce website designthemes
• Many storefront conversion features such as coupons and custom product recommendations (without any additional code)
• Cross-channel marketing features
• SEO features
• 能够在店面之间切换
• Scalable product catalog

Pros

• WordPress integration
• Options to customize the entire checkout experience for your shoppers
• 使用功能强大的CDN（内容输送网络）的快速站点加载

Cons

• It takes users some time to get a hang of the platform
• Control panel design could have been better

Pricing

• A 15-day free trial
• 标准计划：每月$ 29.95
• Plus plan: $79.95 per month
• Pro plan: $299.95 per month
• Enterprise plan: Contact their销售团队or call 1-866-991-0872 for custom pricing.

You may also like:

• BigCommerce Review
• BigCommerce vs. Shopify

2。WooCommerce

WooCommerce is one of the best ecommerce platforms for those who want to start selling on their WordPress site. Built with a REST API, this open-source ecommerce platform is very scalable and can help you design a complex online store from scratch.

特征

• 能够添加无尽的产品变化，订阅选项，单个项目或捆绑包
• Configurable shipping options
• WooCommerce Mobile App用于易于库存管理
• Hundreds of free and paid extensions for marketing and multi-channel sales purposes
• 多种语言的内容和价格多种货币

Pros

• 许多WooCommerce插件可用于添加电子商务功能
• Multiple payment gateways integrations for smooth payment processing

Cons

• Need to pay for most essential plugins

Pricing

• It’s free to use the basic WooCommerce plugin and also offers many free WordPress plugins for added ecommerce functionality.
• Pay for the online storefront themes and WooCommerce plugins you want to use. Price will vary from plugin to plugin.

要分析WooCommerce在其竞争对手中的表现如何，请查看以下比较帖子：

• WooCommerce vs. BigCommerce
• WooCommerce vs. Shopify

3。购物

Shopify是最受欢迎的电子商务平台之一，大多数小型企业主信任开始在线销售。您可以使用此电子商务平台通过您的电子商务网站，在线市场和社交媒体亲自销售与销售点和在线销售产品。

特征

• Professional online storefront themes and customization options
• Web-based ecommerce website builder and content management system (CMS)
• Secure payments with 100+ payment gateways
• Flexible shipping rates and free shipping options
• End-to-end online store management features from customer profiles to dropshipping, refunds, and promotional email templates
• Unlimited products

Pros

• Marketing tools to boost ecommerce sales through multiple channels such as search engine optimization (SEO), social media, Google Ads, etc.
• 添加和管理重复订单的订阅模型的选项
• 带有无限带宽的网络托管

Cons

• Shopify除了订阅费用外还收取在线销售费用的交易费用
• Does not offer advanced blogging capabilities

Pricing

• A 14-day free trial, no payment information is required
• Basic Shopify plan: $19 per month
• 购物plan: $49 per month
• Advanced Shopify plan: $299 per month

Also, check out11 Shopify alternatives您可以考虑使用build an ecommerce store.

4。Adobe Commerce (Powered by Magento)

Powered by Magento, Adobe Commerce is a powerful ecommerce website builder with all essential store design, order fulfillment, and online selling capabilities.

它带有Magento Advantage，这意味着它提供了极大的灵活性和自定义选项。

特征

• Modern online store templates with personalization options
• 拖放页面构建器
• Ability to sell products and fulfill orders from anywhere (both in-store and online)
• Robust business insights

Pros

• Live chat addition for better customer support
• Fully customizable ecommerce website builder

Cons

• 聘请专业开发人员雷电竞下载app苹果创建您的在线商店

Pricing

• Adobe Commerce Pro plan: Contact their sales team for custom pricing details.

另外，查看此其他一些列表website buildersreviewed and compared for you.

5。Square Online

Square Online is another popular ecommerce platform that helps you sell your digital and physical products online with a free ecommerce website.

This user-friendly ecommerce software solution can be integrated with all Square point-of-sale systems to manage inventory easily and efficiently.

特征

• 使用易于使用的在线商店构建器建立您的电子商务网站（无需编码）
• Turn your Instagram feed into an online shopping site
• 创建优惠券和礼品卡，以鼓励人们购买更多产品
• Accept online payments via PayPal, Apple Pay, Google Pay, and other payment processors

Pros

• Built-in SEO tools
• Integrations with Facebook, Instagram, Google, and more
• Free domain available for a year with all paid plans

Cons

• Charges payment processing fees along with monthly fees
• The abandoned cart recovery feature is only available with high-value plans
• Limited customization options

Pricing

• Free plan: $0 monthly fees and a processing fee of 2.9% + 30¢ per transaction
• Professional plan: $12 per month (billed annually) and a processing fee of 2.9% + 30¢ per transaction
• Performance plan: $26 per month (billed annually) and a processing fee of 2.9% + 30¢ per transaction
• Premium plan: $72 per month (billed annually) and a processing fee of 2.6% + 30¢ per transaction

6。Volusion

Volusion是一个易于使用的在线商店建设者，适用于行业的企业。无论您是经营餐厅还是零售商店，都可以使用这个用户友好的电子商务平台将其变成在线业务。

特征

• Free themes that are mobile responsive and SEO friendly
• Powerful drag-and-drop tools
• Easy inventory management features
• Payment gateways integrations with PayPal, Stripe, and more to help you securely accept payments online

Pros

• 没有额外的交易费用
• Unlimited bandwidth with all plans
• Built-in CRM (customer relationship management) system

Cons

• Unlimited products are allowed only with Business and Prime plans.

Pricing

• A 14-day free trial
• Personal plan: $35 per month
• Professional plan: $79 per month
• 商业计划：每月$ 299
• Prime plan: Request a custom quote from their sales team.

7。PrestaShop

PrestaShop is an open-source ecommerce platform that makes it easier to create and launch your online store. It has all of the features you need to grow your ecommerce business, varying from professional themes to robust analytics.

特征

• Pick a theme from hundreds of professional-looking themes
• 使用网站编辑器自定义您的在线商店
• Manage your products, orders, and customer relationships in one place
• Segment customers, check out sales data, and track your top-performing products to optimize your ecommerce business for greater sales

Pros

• Multilingual ecommerce site option
• Accept payments online in multiple currencies

Cons

• 需要聘请开发人员雷电竞下载app苹果建立您的电子商务商店，因为Prestashop具有更技术性的后端结构
• Add-ons can be costly

Pricing

• PrestaShop’s core functionality is free but you’ll have to pay for add-ons to add ecommerce functionality to your site

8.Ecwid

Ecwid is the best ecommerce platform that allows you to start selling online for free. Once you’ve set up an account, you can sell your products on your website, Google, Instagram, online marketplaces like Amazon, and other ecommerce platforms.

特征

• 完全响应迅速的电子商务商店设计
• Centralized inventory and order management
• Marketing tools for Google, Facebook, Pinterest, and Snapchat advertising
• 销售点（POS）电子商务功能，使您也可以在店内销售产品

Pros

• Unlimited bandwidth
• Live chat support from the experts
• Ecwid移动应用程序可以在旅途中管理您的商店
• 比其他电子商务平台便宜

Cons

• 免费计划不包括访问SEO功能

Pricing

• Free plan with all essential ecommerce features
• Venture plan: $12.50 per month
• 商业计划：每月$ 29.17
• Unlimited plan: $82.50 per month

9.方形

方形is an ecommerce website builder that comes with impressive templates, fonts, color palettes, and many built-in ecommerce features.

It allows you to accept orders, online bookings, and payments online through your ecommerce site.

特征

• 每个目的的现成模板
• Powerful ecommerce features varying from merchandising to checkout
• Third-party extensions for added ecommerce functionality
• Real-time shipping estimates for U.S. customers
• Advanced shipping solutions

Pros

• Allows running email marketing campaigns that pull your store’s style and products
• Delivers automated inventory notifications when your product stock levels are low
• Enables you to accept payments in multiple currencie

Cons

• The subscription-based selling option is only available with their Advanced Commerce plan

Pricing

• 个人计划：每月$ 16
• Business plan: $23 per month
• Basic Commerce plan: $27 per month
• Advanced Commerce plan: $49 per month

10.Shift4Shop

Shift4Shop is the best ecommerce solution that allows you to build an ecommerce site completely for free. It provides you with awesome ecommerce features such as unlimited products, users, features, and bandwidth.

It also offers SEO and marketing tools to help you promote your ecommerce store through multiple channels.

特征

• An intuitive website builder with dozens of mobile-friendly ecommerce templates
• Product, order, and inventory management options

Pros

• Built-in AI-driven fraud protection
• 免费迁移您现有网站的选项
• Quick and easy setup

Cons

• Issues with customer support
• Lacks advanced reporting features
• Not as many supported add-ons and plugins as other ecommerce platforms

Pricing

• 它绝对可以免费使用。

11。Wix

Wix是具有高级业务功能的最受欢迎的电子商务网站建设者之一。它允许小型企业在更少的时间内创建专业的在线商店，并以最小的努力创建。

You can optimize your ecommerce sales using Wix’s abandoned cart recovery capabilities.

特征

• 500+ designer-made online store templates
• Up to 50,000 products addition option
• Custom shipping rules option
• Allows payments from all major credit card providers, PayPal, and Stripe
• 详细的业务分析

Pros

• Free business tools like Wix Logo Maker and Business Name Generator
• Allows you to sell your products on multiple sales channels such as your online store, Facebook, eBay, Instagram, and Amazon shops
• Facilitates dropshipping and print-on-demand products selling

Cons

• It is difficult to add any additional code to your ecommerce site
• Wix comes with technical limitations
• Poor SEO performance

Pricing

• Connect Domain plan (displays Wix ads): $4.50 per month
• Combo plan: approx. $8.50 per month
• Unlimited plan: approx. $12.50 per month
• VIP plan with first-priority support: $24.50 per month

You can also check out my detailed Wix reviewhere.

比较小型企业的十大电子商务解决方案

平台名称	Price	Support	Integration	Varied payment options and currencies	Mobile-friendly
BigCommerce	Starts at $29.95/month	Average	是的	是的	是的
WooCommerce	Free to use	Excellent	是的	是的	是的
购物	Starts at $19/month	Excellent	是的	是的	是的
Adobe Commerce	Contact sales team	Excellent	是的	是的	是的
Square Online	Free to use	Excellent	是的	是的, but not as varied as other platforms	是的
Volusion	起价为35美元/月	Average	是的	是的	是的
PrestaShop	Free to use (but limited)	伟大的	是的	是的	是的
Ecwid	Free to use	伟大的	是的	是的	是的
方形	起价为每月$ 16	Average	是的	是的, but not as varied as other platforms	是的
Shift4Shop	Free to use	Good	是的	是的	是的

FAQs

Which is the Best Ecommerce Platform for Your Small Business?

To choose the right ecommerce platform for your business, you should go through all of theecommerce platformscompared above.

确保该平台提供所有对您最重要的电子商务功能，营销工具，销售渠道和运输解决方案。

您是否需要帮助建立和运营电子商务业务？您可以与我们的业务顾问和营销专家联系，以促进您的电子商务增长。Talk soon!