How to Get Positive Reviews on Amazon (Fast and Legally)

If you’re a seller on Amazon, you need to know how to get positive reviews on Amazon. Why? Reviews are a hot topic in ecommerce for a good reason: they’re really, really important.

众所周知的事实是，在线购物者在做出购买决策时依靠评论。需要一个数字吗？Trustpilot reports在购买之前，有10名或89％的消费者正在阅读它们。绝大多数将是受积极评级数量的最大影响。

As a seller, good reviews will always earn you more sales, especially on Amazon. This insanely competitive marketplace is bursting with buyers and other sellers. So you need plenty of positive reviews to stand out, build brand credibility, and continue to drive conversions.

But what does it actually take to get more positive reviews? And where do Amazon’s review rules come into play?

这篇文章将教您如何快速，合法地在不带您的帐户处于风险的情况下，在亚马逊上获得积极的评论。

亚马逊的评论政策是什么？

亚马逊市场拥有超过2.5亿个产品评论的所在地。这些评论（无论是好与坏）包含大量信息，消费者专门去亚马逊查看。

评论可以说是零售商最大的资产，这就是为什么它愿意竭尽全力protect their authenticity。

Amazon’s审查政策set the standard of what you can and can’t do in order to keep reviews as authentic as possible. Here’s a quick breakdown.

Amazon sellers cannot:

1. 激励评论。Not too long ago, you could offer your product at a lower price or even for free in exchange for a review. Amazon banned this practice in 2016. Today, no type of financial reward, discount, free product, or other compensation can be provided.

2. 查看您的产品或竞争对手。You may not post a review for something you sell or a competing product. This rule also applies to your friends, family members, and employees.
3. 樱桃挑选积极评论。Specifically asking buyers for positive reviews isn’t allowed. Neither is encouraging buyers who are “happy” or “satisfied” to leave you a review on Amazon while directing those who aren’t somewhere else.
   
   A real-life (and non-compliant) review request found on aproduct insert
4. 要求审阅者更改或删除审核。Buyers may elect to change or remove reviews on their own, but you can’t influence the decision by offering a refund or other compensation for doing so.

知道了？好的。现在，这是亚马逊卖家可以做的：

1. Send a product review request to buyers.While there are additional rules forcommunicating with buyers，亚马逊确实允许您每订单发送一个反馈和/或查看请求。邮件必须在订单完成后的30天内发送，包括订单ID，并将其翻译成买家的首选语言。

2. 注册亚马逊藤以获得早期评论。葡萄藤计划邀请受信任的亚马逊审稿人发布有关新产品少于30个评论的无偏评。它最近扩展到包括品牌注册表卖家。
   
3. 使用产品插入物来询问评论。Inserting a card into your packaging or shipping box that neutrally asks for an unbiased review –complete with instructions– can help you reach customers who wouldn’t ordinarily think to leave a review or may not know how.

Amazon has a strong zero-tolerance policy toward customer review violations, so it’s important to monitor these policies for any changes.

How to Get Positive Reviews on Amazon in 5 Steps

Now that you know Amazon’s review rules, let’s look at how to get positive reviews on Amazon without breaking any of them.

Request Reviews from More Buyers

到目前为止，这是获得更多亚马逊评论的最佳方法。是的，您可以期望有机地收到一些评论，但是当您迈出第一步时，您的赔率会增加十倍。

Amazon’s Seller Central platform allows you to individually contact Amazon buyers for reviews through templated买方消息or the请求审查button. The second (and highly preferred) method sends out a combined seller feedback and product review request and is guaranteed to be compliant with Amazon policy.

If individually contacting buyers seems like a lot of work, you’re right – it is. But, it doesn’t have to be. Amazon also allows you to send feedback and review requests via third-party software applications or its Application Programmer Interface (API).

One of the most widely recognized tools in the industry isEcomengine的反馈, which sends out automated Amazon review requests on your behalf. You can choose between custom-branded Buyer-Seller Messages or Amazon’s official Request a Review message.

为了真正扩展您的评论，您还希望与非亚马津的买家联系，并要求他们在市场上给您留下评论。这是您的电子邮件列表，社交媒体组，外部广告，影响者关系和会员连接的地方！

时间您的评论请求恰到好处

You only have 30 days after the item is received to send an Amazon review request, so the timing is something you want to get right.

If you send the request too soon, the buyer may not be ready to write a review. But if you send the request too late, you could miss the boat entirely.

Here are some guidelines that typically yield the best results:

• Send review requests for small consumableswithin a few days of delivery.
• 发送审核请求，要求持久产品，这些产品需要额外的设置或额外的时间才能看到他们的福利14-21 days after delivery.
• Send review requests for gift items purchased early in the holiday season at least afew weeks after deliveryto allow for the gift to be opened.
• Send review requests for gift items purchased late in the holiday seasonright after the holiday（例如，在开放并享受之后）。

您出售的每个产品都是独特的，每个买家也是如此。因此，在一年中的不同时间发送不同产品的不同产品审核请求是有道理的。反馈还使得为您出售的每个商品发送独特的请求变得快速而易于。

Make Your Buyers Your Biggest Fans

让我们停下来倒退片刻。甚至在发送完美的定时审核请求之前，您已经希望您的客户成为您和您的品牌的忠实粉丝。

当您从一开始就超出某人的期望并继续这样做时，获得积极的收视率要容易得多。

What does this look like?

1. Selling a quality product.只有真正值得收到正面评价的产品才能继续获得大量产品。在推出之前，请勿在产品质量上缩短产品质量，并广泛测试所有（零件，材料和包装）。
   
2. Providing excellent customer service.有限公司mmunicate with your customers about their orders and continue to update your FAQs as needed. Make sure buyers can reach you if they need assistance and respond quickly. (If you can resolve the problem, ask for a review as soon as possible!)

3. Setting up pricing promotions.一笔好的交易将使任何人快乐！另外，当这种情况发生时，买家通常会更加不得不留下积极的评论来感谢您。每当您运行优惠券或设置促销活动时，请务必提高您的评论请求。
   
4. 寻找增加额外价值的方法。It doesn’t have to be big – a small bonus item, a fun branded sticker, or even a simple handout with helpful product tips or unboxing instructions can instantly paint you in a more favorable light.

These are also great ways to get more repeat customers.

将负面评论变成资产

Negative reviews don’t always have to be bad. In many ways, they can actually be a good thing.

Let me explain.

假设您推出了新产品，许多关键评论都提到了某个产品功能。也许这是一个脆弱的扣子或有故障的拉链。

不要为您的厄运而哀叹，而是为此做些事情！通过监视您对买家的关键趋势的评论，您可以密切关注产品的性能，并根据需要进行更改，以防止将来具有相同的负等级。

这可能包括：

• Editing your product listings:A common reason for poor reviews is misleading or incorrect information in your product listings. Correcting this can produce more satisfied buyers.
• Improving your existing products:Yes, it could cost you, but this is short-term pain for long-term gain.
• Changing suppliers:Negative reviews are helpful for keeping your suppliers accountable. If the problem persists, it may be time to make a change.

负面评论——尤其是那些your competitors– are also helpful for identifying new market opportunities. Buyers often leave product suggestions in their comments, so you could use them to your advantage and create a new (and highly profitable!) product line, kit, or bundle.

It’s important to address negative reviews right away. Amazon does not notify sellers when new customer reviews are published, so you’ll need to watch for them on your own.

Leveraging Amazon review monitoring software like FeedbackFive can be a more efficient way to stay on top of your reviews. The tool continuously monitors all of your products and notifies you when a negative review requires your attention.

Use Amazon’s Contact Customer Feature

Prior to December 2020, Amazon sellers were able to publicly comment on their product reviews. When this feature was suddenly retired, you no longer had a direct line of communication with your buyers, most notably those who left critical reviews.

但是，当您无法与他们正确沟通时，您如何希望解决某人的问题呢？亚马逊介绍了有限公司ntact Customerfeature in July 2021 as a new solution to that problem.

Available only to Brand Registry sellers, the Contact Customer link lets you send direct messages to buyers who have left critical (1-3 star) reviews with templated Buyer-Seller Messaging emails that offer a courtesy refund or additional customer support.

To use this feature, you must:

1. 导航到Customer Reviews pageon the品牌仪表板。
2. 通过星级过滤您的评论to see eligible 1-3 star reviews.
3. Click the Contact Customer link在关键评论的顶部。
4. Choose your contact reason。亚马逊将代表您生成自动化电子邮件。

电子邮件模板不能以任何方式进行自定义。负面评论还必须与经过验证的购买有关。

While this new feature isn’t quite as effective as review commenting, it can help you improve the customer’s experience with your brand. Ideally, the customer will then go on to remove the review or, even better, change it to a positive one.

Does Amazon Remove Negative Reviews?

Speaking of negative reviews, here’s a question I get asked all the time: does Amazon remove negative reviews? Despite what you may read elsewhere (don’t believe all that click-bait!), Amazon will remove reviews for these reasons only:

• If the review conflicted with its Community Guidelines
• If the review was removed by the reviewer
• 如果发现多种产品被错误地列为同一产品，并且需要分开评论
• Unusual review behavior has been detected
• 当时仅接受亚马逊验证的购买评论

如果您怀疑违规审查，则可以要求亚马逊通过“Report abuse” link on your product page. You can also电子邮件亚马逊卖方支持atcommunity-help@amazon.com。这可能会很重要。值得庆幸的是，您不必。Selletek’s negative review removal servicecan标志可疑的负面评论这符合亚马逊的删除和申请案件的标准，并代表您提供卖方支持。

The Perfect Strategy for More Positive Reviews

All of the methods mentioned here are meant to positively influence the types of reviews that your products receive without breaking Amazon protocol. You want how you ask, when you ask, and everything else you do up until that one moment in time to produce the best customer experience as possible.This is how to get positive reviews on Amazon.

正确的反复试验可能需要一些错误，但是结果值得。请记住，有很多帮助可以帮助简化流程。