如何开始在线销售：7个步骤遵循

Did you know that2.63亿American consumers are shopping online, which is about 79% of the total population of the US?

That's right! If you don't sell your products online, you could be losing over 3/4th of your potential customers. If only there was an easy way for businesses to start selling online.
Oh, wait! There is.

让我告诉您如何开始在线销售以扩大目标市场并为您的业务创造新的销售机会。请继续关注这篇文章，以了解为什么您应该在线销售，哪些产品出售以及如何吸引人们购买您的产品。

Why Should You Sell Products Online?

There are countless reasons why businesses should consider selling their products online. Let’s take a look at some of the most significant benefits of online selling.

增加到达

When you sell online through your own ecommerce store or website, it helps you expand your reach and sales opportunities.

您的利润不再受到走进实体商店的客户数量的限制。您可以直接向其他州和国家的购物者出售。

出售24/7

Setting up an online store helps you cater to shoppers who like to research and buy products at odd hours (when most retail stores have closed for the day).

购物者可以访问您的网站，浏览产品，阅读产品信息和评论，并随时随地进行购买。这可以增加您获得更多销售的机会。

获取有关在线销售的数据驱动的见解

利用电子商务平台可帮助您获得有关访问您的网站有多少人的真实，数据驱动的见解，他们搜索最多的产品，他们访问了哪些页面，他们添加到购物车中的哪些项目以及其中有多少人实际上完成了购买。

Getting these valuable insights about your online store can help you optimize your store to meet the customers’ needs and提高转化率.

获得更好的营销机会

拥有电子商务网站为您的业务打开了更有效的营销机会。您需要做的就是吸引网站和特定产品页面的相关，高质量的流量以增加销售。

您也可以利用策略，例如search engine optimization(SEO) to attract people who search for products on Google.

您只需要优化与产品相关的关键字的产品页面，Google将在其搜索结果中向您的网站展示相关搜索。这种策略将再次帮助您的在线业务获得更多的曝光率，新客户和更多的收入。

增加客户保留率

Selling your products online gives you ample opportunities to增加客户保留率.

首先，您的客户可以从他们的家中购买舒适，这使他们更容易和方便地从您那里购物。

You can take proper measures to encourage shoppers to return to your online shop. One way to do so is to offer discount coupons or reward points on every new purchase they make. They will likely purchase more from you to be able to redeem the collected points.

保留客户的另一种方法是将废弃的购物车恢复电子邮件发送给您的在线购物者。您可以提醒人们通过电子邮件完成购买，并为他们提供想要购买的产品的折扣。

这是一本废弃的购物车恢复电子邮件的示例，这是摄影师和电影制片人的市场：

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存钱

Running an online business is more cost effective than running a physical store. You can save money which is otherwise spent on things like:

• Storefront lease cost or monthly rent
• 销售人员的薪水
• 高架费用，例如水电费
• 维修和维护费用
• Supervision expenses
• 和更多。

How to Set Up an Online Store for Your Business

Selling online is more than setting up an online store and uploading product imagery and content. It takes thorough market research, passion, and marketing expertise to build a profitable business.

进行市场研究

Before selling products online, you need to come up with a full-fledged sales and marketing plan for your ecommerce business.

For this, you should conduct market research to understand:

• How are people spending their money online? What kind of products do they buy?
• 您可以出售什么样的产品？
• Who will be your competitors? How are they pricing their products?
• 什么会使您的产品与他们的产品不同？
• 潜在客户将如何找到您的产品？哪些营销渠道最适合您的电子商务业务？
• How much money can you make by selling a particular product? Which products have greater profit margins?

Find the Right Products to Sell Online

如今，产品市场高度饱和，竞争激烈。如果您想成功，请务必仔细选择要出售的产品。

You should:

• 识别或创建解决问题的产品。
• Find products that you are passionate about. Passion encourages you to keep going when the going gets tough. For example, if the beauty industry appeals to you, you should consider selling makeup, skincare, and other beauty products online.
• Hop on trends early to capitalize on them before those products peak in popularity. This way, you’ll be able to establish your brand and sell more.
• Serve a niche audience segment as it is easier to reach, engage, and sell your products to a specific target audience. However, the segment you choose shouldn’t be too small else you won’t be able to scale your online business later.

要分析您是否要在电子商务商店出售的产品需求，您可以使用Google趋势。

For example:

假设您想出售鞋类，但不确定哪种类型的鞋类会出售更多。您可以搜索不同类型的鞋类，以查看哪些鞋类在特定的时间内越来越受欢迎。

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The graph shows how the popularity of boots spikes during the winter months every year, which is the best time to sell them in your own online store.

来源在线销售产品

当您想在线销售产品时，您还需要采购它们。让我们看一些为您的电子商务商店采购产品的最常见方法。

创建或制造自己的产品

生产自己的产品似乎很诱人，但涉及很多工作。您还需要考虑原材料，制造，机械，工厂或生产空间等的成本。

制造自己的产品可能会很耗时，并且可以增加您的启动成本歧视。因此，从长远来看，只有有足够的资金来维持业务，才应该选择这条道路。

从制造商或批发商那里购买产品

您可以选择要在线销售的产品，并从制造商或批发商中批量购买。这种类型的电子商务业务易于设置和扩展。您只需要找到适合您产品的供应商即可。

You should consider the cost of buying products in bulk, storing them in a warehouse, and shipping them to the people who place an order in your online shop.

Sell Products As a Dropshipper

The easiest way to sell products online is to start a dropshipping business. You will not have to stock or ship the products yourself.

作为Dropshipper，您的工作是在您的网站上列出产品，并允许购物者下订单并付款。然后，您将把订单传递给您的合作供应商，该供应商将直接将产品运送给客户。

开设一家在线商店涉及最低启动成本，是在线销售产品的最有利可图的方法之一。

Name Your Business and Get a Domain

一旦知道要出售哪些产品以及您的目标受众是谁，您就可以准备在线商店。你应该从finalizing your business nameand domain name.

Remember, your website name is as important as the products you choose to sell online. You should pick a name that is easy to remember and type, brandable, and relevant to your niche.

But the name shouldn’t be too common. It has to be available as a domain name and as a social media handle on all major social platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

专家提示：Using a relevant keyword in your domain name can help you attract additional search traffic to your ecommerce site.

选择电子商务平台

有几种开始在线销售的方法。您可以构建自己的电子商务网站，也可以选择在流行的在线市场中销售。

在您自己的网站上出售

You can build your own ecommerce website using platforms likeBigCommerceand Shopify.

电子商务平台make it easy to set up your online store quickly. They come with built-in tools and features to help you add products, manage inventory, accept payments, and streamline the shipping process.

您还可以将购物车和其他电子商务功能添加到现有网站。
例如，如果您运行WordPress网站，则可以使用BigCommerce或WooCommerce插件将其转变为在线商店并开始在线销售产品。

在在线市场上销售

另一种选择是开始在亚马逊，Etsy，eBay，Walmart和Alibaba.com等在线市场上销售。

Selling in online marketplaces is very easy and offers fast launch times. Once you’re accepted as a
third-party seller in an online marketplace, you just need to:

• 创建一个帐户。
• 使用描述，定价和产品图像添加您的产品。
• 设置订单履行方法，以简化产品将如何交付给买方。
• 使用PayPal，Apple Pay，Shopify Payments和Stripe等付款处理器接受客户的付款。
• Ship the product to them.

That’s how easy it is to start selling products online in existing marketplaces.

主要的在线市场已经拥有庞大的客户群，这使在线企业更容易开始销售和扩展其业务。

Create High-Quality Product Content

最终确定了要在线销售的产品并弄清楚如何采购产品，就该向潜在的买家展示它们了。

The main factors that help shoppers make buying decisions are:

• Product images
• Product descriptions
• 客户评论和评级

Be sure that your ecommerce storeproduct page design突出显示了这三者中最好的部分，以有效地吸引购物者。

您应该编写对SEO友好的产品描述，以吸引合格的搜索流量到您的产品页面。它将帮助您为您的电子商务业务创造更多的销售和收入。

For example:

When you search for “buy sneakers” in Google, the search engine shows you different product pages that sell sneakers.

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What does this mean for your business?

If you’re able to list your branded store on the first page of Google search results for relevant buying keywords, your ecommerce business website will attract targeted traffic, which will most likely convert into loyal customers.

However, the conversion rate of your ecommerce site or store will depend on a number of factors.

• Does your online storefront have an attractive design?
• Does it offer a good user experience?
• 您是否使用安全的付款网关？
• 您的运输和退货政策如何用户友好？

And, most importantly, how well do you present your products?

Therefore, you should use high-quality product images and videos to showcase the best features of your products from different angles. You can also include 360° views and in-context photos to engage shoppers.

For example:

Haircare品牌，Love Hair使用干净的设计为其产品页面引起人们对产品的关注。该品牌没有展示其产品的持续镜头，而是使用视频内容来回答购物者的问题。

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他们还利用其产品页面来教育用户有关他们出售的每种产品，将在生活中产生什么不同以及如何正确使用产品。

决定付款方式

All online sellers need to finalize payment methods for their online store or website. You can choose any of the popular payment processors like PayPal, Stripe, and Square.

你也应该接受信用卡和借记卡s as payment methods. You can also consider accepting digital payments such as Google Pay and Apple Pay.

If you use an ecommerce platform like Shopify, they may have their own payment methods as well. Some of these platforms will allow you to integrate third-party payment processors of your choice for free, while others may charge transaction fees.

选择您的电子商务平台时，您应该考虑所有这些。

设置您的运输过程

作为电子商务企业主，重要的是要计算您的运输成本及其对您的利润率的影响。

您绝对不希望用户避免由于高运费而从您的网站购物。但是您也可能无法向用户提供免费送货，这将减少您的利润。

因此，至关重要的是要在两种情况下找到平衡并确定对购物者合理且不会对您的利润有多大影响的运输率。

Get the Word Out About Your Online Store

您可能会建立一家很棒的电子商务商店，但是如果没有人找到它，它将对您的业务有任何好处。因此，您应该创建强大的营销策略，以将潜在客户推向您的电子商务网站或在线商店。

想知道你怎么做？

Here are a fewecommerce marketingstrategies that can help you build brand awareness and drive more traffic to your web store:

• 采取SEO权利，以优化您的网站和产品页面以获取相关关键字。
• Promote your physical or digital products on social media channels like Facebook, Instagram, Twitter, and Pinterest.
• Partner with influencers to increase the online sales of specific products.
• Run affiliate marketing campaigns to offer discounts and encourage people to shop more from your online shop.

Sell Everywhere

在线销售不限于在您自己的网站或在线商店上销售产品。您还应该利用其他销售渠道和社交媒体网站来扩大您的小型企业销售。

When you choose an电子商务网站builder likeBigCommerce, it enables you to list, advertise, and sell your products everywhere. It includes selling your products on Google, Facebook, Instagram, TikTok, Pinterest, Snapchat, Amazon, eBay, Walmart, Target, and 100+ channels.

您将能够为客户提供卓越的购物体验，这将增加推动销售的机会。

Best Online Selling Practices for 2022

要成功地在线销售，您应该遵循下面提到的最佳实践。

• Make sure that your ecommerce site or store is mobile responsive because many shoppers use their mobile devices to shop online.
• 创建以用户为中心的购物体验来建立信任并鼓励消费者向您购买。
• 允许访客结帐，因为如果您要求他们在结帐过程中创建买家帐户，则有一些购物者会跳过您的网站。

Ready to Take Your Business Online?

Selling online offers huge advantages to businesses. It makes you look modern and professional along with helping you sell your products to wider audiences.

You should follow the tips mentioned above to find and source suitable products, set up your online store, promote your products, and start selling online.

您对建立在线商店或在线销售有疑问吗？与我的专家团队联系以获取最佳建议。