内容营销工具和内容重新调整 - 与布列塔尼·伯杰（Brittany Berger）的播客访谈ray雷竞技

Content marketing is a lot more than simply creating content and distributing it. It involves a lot of processes and people that need to be on the same page and work as a team.

从研究内容想法到项目管理再到内容分发，内容营销活动都有很多。而且，内容营销人员手动管理它们通常是压倒性的。这也许就是为什么只有营销人员的4％feel that their content marketing campaigns were extremely successful.

标记的内容eting tools can help you. There are numerous tools available to help you manage the various aspects of content marketing.

在这一播客中，我ray雷竞技邀请了内容策略师Brittany Berger讨论她如何管理其内容策略和帮助她的工具。布列塔尼是Work Brighterand a self-proclaimed content marketing unicorn.

She believes in a minimalistic approach to content marketing and preaches that content needs to be used and not necessarily created. In this podcast, she discussed the importance of content repurposing and the tools that she uses for content marketing.

What is Content Repurposing and Why is it Useful?

内容重新利用是通过不同的方式回收和重复使用旧内容，以充分利用它。布列塔尼（Brittany）的内容营销方法围绕着重复使用内容而不是每次创建新鲜内容。

In the podcast, she mentioned how she recently started her YouTube channel and uses content repurposing to keep it running. She created some foundational courses and videos for the first three months to get the channel up and running. For the remaining 9 months of the year, she used old content and reused it to post regular videos on her channel.

Creating fresh content is difficult and takes a lot of time and effort. So, if you want to post useful content regularly and consistently, it makes sense to reuse old content sometimes. It saves time and ensures that there’s always something in the pipeline.

内容营销工具

As I mentioned earlier, content marketing tools can help you manage various tasks with ease. Some tools, like Evernote, can help you keep track of content ideas on the go, while others, like Trello and Slack, can help you keep in touch with your team and manage your projects. Tools like Buffer can help you with content scheduling and distribution.

With the large variety of content marketing tools available in the market, it can be difficult to select ones that will suit your best.

我向布列塔尼询问了她最喜欢的工具，她选择了以下三个工具。像她的内容理念一样，她选择的工具也很简单。她更喜欢使用一些可以完成所有操作的工具，而不是使用许多专业工具。

让我们看一下她最喜欢的工具，讨论他们的独特功能和用途。

1.Lumen5

几乎54% of consumers希望他们最喜欢的品牌和企业能提出更多的视频内容。但是，提出新的视频想法可能是一项重要的任务。此外，拍摄和编辑需要更多的时间。在这种情况下，如果您拥有高性能的文本内容，则可以使用Lumen5。

This tool simplifies social video marketing for brands with the use of AI. All you need to do is enter a blog post and the tool will summarize the content and match scenes of videos and photos instantly. Even if you don’t have any footage, Lumen5 has lots of free media files that you can use in your videos. This can help make content repurposing extremely quick and simple.

通过Lumen5图像

2.可通行

Airtable是组织工作和有效管理项目和任务的绝佳工具。它具有电子表格和数据库的功能。

And, the feature that Brittany likes best is that you can create many dashboards and do practically anything that you want. Instead of using multiple tools, you can do all of your task management using this one multi-functional tool. Not only does this make the process easier but even helps you track things easily.

您可以链接相关的内容，甚至可以组织移动应用程序中的所有内容。

以下是此工具的一些用途：

Repurposing Content

Airtable可以轻松地重复使用，混音和重新发布您的内容。每天提出独特的内容可能会非常具有挑战性。但是，通过重新利用您的内容，您仍然可以发布唯一的内容。

图片通过Airtable

以下是此工具的一些用途：

内容计划和管道

You can use this tool to make your editorial calendar and content plan. Additionally, you can plan your entire content pipeline and view it easily in the form of a calendar or even in a grid view. This makes content planning simple for you.

Project Management

您可以在一个地方看到所有任务和项目。甚至可以根据每个完成阶段将它们隔离。在某种程度上，它与Trello的管理系统非常相似，但功能更大。

Visualization Tools

It has several visualization tools that can help you look at data and insights in an easy-to-understand manner. The块feature allows you to customize and format your insights in a way unmatched by any other tool.

3.CoSchedule

这也是一种有用的内容营销工具，可以帮助您介绍广告系列的营销管理方面。它可以帮助您组织所有营销任务并管理营销项目。

It’s got a content organizer that lets you organize your content well. In addition, you can schedule posts for publishing on social media on it so that you can sit back and let it do all the publishing work. It also lets you create a marketing calendar and helps you organize your work by automating workflows. This way, you can churn out fresh content regularly.

Following are some of the things that you can do using this tool:

管理客户和项目

它具有客户仪表板，可让您在一个地方管理所有客户。而且，您还可以创建客户端工作流和可重复使用的模板。您还可以管理所有对话，并可以使用此工具轻松跟踪它们。

Schedule Social Media Posts

One of the most useful features of this tool is that it helps you schedule your social media posts effectively. It has a bulk scheduling option that lets you schedule numerous posts at once. You can also share content from anywhere on the web to your social media profiles.

制作编辑日历

您还使用此多功能工具来制定内容计划和编辑日历。它易于使用，让您可以在一个地方看到内容管道。

Overall, it is quite a useful tool that helps with all aspects of content marketing management.

4.Evernote

Evernote is like your personal notebook where you can take notes and write down content ideas on the go. While Brittany is more of a pen and paper person, even she can’t carry a notebook everywhere. That’s where a tool like Evernote comes in handy.

You can use it to make to-do lists or simply write down content ideas as soon as you think of something. You can also set reminders, make lists, and keep track of everything in one place.

最好的部分是，它使您可以在任何地方工作，并在旅途中组织任务和列表。

最后的想法

内容营销工具可以帮助您运行成功的内容营销活动。而且，像布列塔尼一样，您可以选择保持简单，并仅使用2-3个多功能工具而不是多种工具。

另外，请记住，内容营销的目的是定期，一致地为您的受众提供相关的内容。这并不一定意味着您必须每次创建新鲜的内容。您可以通过以不同的方式重新利用旧内容来做很多事情。

So, go ahead, and try these tips from content marketing expert, Brittany, and see the results for yourself.