Content marketing is a lot more than simply creating content and distributing it. It involves a lot of processes and people that need to be on the same page and work as a team.
从研究内容想法到项目管理再到内容分发，内容营销活动都有很多。而且，内容营销人员手动管理它们通常是压倒性的。这也许就是为什么只有营销人员的4％feel that their content marketing campaigns were extremely successful.
标记的内容eting tools can help you. There are numerous tools available to help you manage the various aspects of content marketing.
在这一播客中，我ray雷竞技邀请了内容策略师Brittany Berger讨论她如何管理其内容策略和帮助她的工具。布列塔尼是Work Brighterand a self-proclaimed content marketing unicorn.
She believes in a minimalistic approach to content marketing and preaches that content needs to be used and not necessarily created. In this podcast, she discussed the importance of content repurposing and the tools that she uses for content marketing.
What is Content Repurposing and Why is it Useful?
In the podcast, she mentioned how she recently started her YouTube channel and uses content repurposing to keep it running. She created some foundational courses and videos for the first three months to get the channel up and running. For the remaining 9 months of the year, she used old content and reused it to post regular videos on her channel.
Creating fresh content is difficult and takes a lot of time and effort. So, if you want to post useful content regularly and consistently, it makes sense to reuse old content sometimes. It saves time and ensures that there’s always something in the pipeline.
As I mentioned earlier, content marketing tools can help you manage various tasks with ease. Some tools, like Evernote, can help you keep track of content ideas on the go, while others, like Trello and Slack, can help you keep in touch with your team and manage your projects. Tools like Buffer can help you with content scheduling and distribution.
With the large variety of content marketing tools available in the market, it can be difficult to select ones that will suit your best.
几乎54% of consumers希望他们最喜欢的品牌和企业能提出更多的视频内容。但是，提出新的视频想法可能是一项重要的任务。此外，拍摄和编辑需要更多的时间。在这种情况下，如果您拥有高性能的文本内容，则可以使用Lumen5。
This tool simplifies social video marketing for brands with the use of AI. All you need to do is enter a blog post and the tool will summarize the content and match scenes of videos and photos instantly. Even if you don’t have any footage, Lumen5 has lots of free media files that you can use in your videos. This can help make content repurposing extremely quick and simple.
And, the feature that Brittany likes best is that you can create many dashboards and do practically anything that you want. Instead of using multiple tools, you can do all of your task management using this one multi-functional tool. Not only does this make the process easier but even helps you track things easily.
You can use this tool to make your editorial calendar and content plan. Additionally, you can plan your entire content pipeline and view it easily in the form of a calendar or even in a grid view. This makes content planning simple for you.
It has several visualization tools that can help you look at data and insights in an easy-to-understand manner. The块feature allows you to customize and format your insights in a way unmatched by any other tool.
It’s got a content organizer that lets you organize your content well. In addition, you can schedule posts for publishing on social media on it so that you can sit back and let it do all the publishing work. It also lets you create a marketing calendar and helps you organize your work by automating workflows. This way, you can churn out fresh content regularly.
Following are some of the things that you can do using this tool:
Schedule Social Media Posts
One of the most useful features of this tool is that it helps you schedule your social media posts effectively. It has a bulk scheduling option that lets you schedule numerous posts at once. You can also share content from anywhere on the web to your social media profiles.
Overall, it is quite a useful tool that helps with all aspects of content marketing management.
Evernote is like your personal notebook where you can take notes and write down content ideas on the go. While Brittany is more of a pen and paper person, even she can’t carry a notebook everywhere. That’s where a tool like Evernote comes in handy.
You can use it to make to-do lists or simply write down content ideas as soon as you think of something. You can also set reminders, make lists, and keep track of everything in one place.
So, go ahead, and try these tips from content marketing expert, Brittany, and see the results for yourself.