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B2B内容营销- Jon Wuebben的特别会议

今天的嘉宾

Jon Wuebben

Jon Wuebben是一个数字机构内容发布的创始人兼首席执行官,这有助于中小型企业与目标受众联系。当他在内容推出领先时,JON是在成功的内容营销策略上创作书籍,并在众所周知的营销会议上分享他的见解。
网站:内容发布

你会学习

  • 如何委派任务
  • 如何准备演讲,克服怯场
  • 如何进行演示和主题演讲
  • 如何与客户建立关系

资源

关键的外卖

(跑)乔恩的音乐之旅

(帕克)从大学到为起亚和福特工作的过渡

[17:49]内容发布的历史

[21:02]乔恩的书

(25:12)乔恩的政治工作

[26]跳进说话

(36:33)B2B内容营销策略提示

(42:02)内容启动使用的工具

[43:45]营销的未来

(47:47)Jon最大的成就

[50:57]乔恩最喜欢的艺术家

关于65%的品牌B2B内容营销成功的公司都有一个文档化的B2B内容营销策略。另一方面,只有14%的不太成功的品牌有成文的战略。这表明,内容营销的成功与文件完备的策略之间存在很强的相关性。

拥有已记录的B2B内容营销策略的主要好处之一是它将团队与共同目标保持一致。多达81%的营销人员说,这是B2B的主要利益内容营销策略

为了帮助您设计B2B内容营销策略,我已经Jon Wuebben和我在这里。他是公司的首席执行官内容发布并一直在内容营销业超过15年。他在这里讨论B2B内容营销策略和B2B内容营销的未来畅销3本书的畅销作者。

让我们来看看如何创建B2B内容营销策略。

1.为持续成功设定目标

创建B2B内容营销策略的第一步是设定目标。没有明确的目标,就不可能制定内容策略。你必须根据你想要的结果来决定你策略的目标。

这些可以是短期和长期目标。你想增加你的读者吗?产生更多的领导?或者获得更多的转换?无论您的目标是什么,都应该有良好的文档记录。

只有当您明确定义时,您将能够简化您才能达到目标。如果您没有任何目标,您将无法遵循明确的途径以达到营销目标。

有目标还能让你更容易衡量活动的成功。你可以设定基准,看看你是达到了标准还是落后了。

2.不要在黑暗中射击

有必要确定你的目标客户是谁。在不了解目标受众的情况下,要根据他们的需求和兴趣定制内容可能会很困难。您可以根据人口统计、位置和兴趣来定义它。

当您确定目标客户时,您可以弄清楚他们的喜欢和不喜欢。您还会知道他们的问题是什么,然后可以通过内容为他们创建解决方案。通过使用免费的谷歌工具谷歌分析,你可以知道谁访问你的网站,并进一步优化你的目标受众。

3.正确使用关键词

关键词研究是内容营销策略中最重要的部分之一。你需要知道你的目标受众在搜索你的业务时使用了哪些词。通过定位这些关键词,你可以在搜索结果中排名更高。

要进行关键词研究,可以使用以下工具kwfinder.谷歌关键字规划师.您将能够在您的利基中看到最受欢迎的关键词以及他们的竞争和搜索卷。

B2B内容营销策略图像通过谷歌关键字规划师

关键词研究还可以帮助你确定你的利基领域的新话题。然后,您可以创建关于这些主题的内容,如播客、视频和博客文章,以对它们进行ray雷竞技排名。

4.投资创建恒星内容

您可能已经完成了关键字研究权限,但如果您无法创建有价值的内容,它将不会吸引您的目标受众。请记住,您的内容应该有用和与您的观众相关。如果您无法为他们提供价值,他们将转身远离您。

你的内容也应该在视觉上吸引人,这样才能吸引听众的注意力。您还应该考虑正在生成的内容类型的变化。此外,你必须将关键词整合到你的内容中。这将鼓励搜索引擎根据这些关键字对你的内容进行排名。

确保你发布的内容始终如一。这种一致性会让你的用户产生一种期待感,从而提高你的游戏粘性。

你也必须努力去做创建常绿内容这可以与你的目标受众相关,即使是在很长时间之后。这种常青的内容永远不会过时,这使得它永恒且极具价值。

您还应在内容结束时包含一个呼叫动作,以推动受众措施采取一些动作。

5.检查你的竞争对手

改进B2B内容营销策略的最好方法之一就是观察你的竞争对手。跟踪他们制作的内容类型,看看哪些适合他们。你可以即兴发挥,创造出超越他们的内容。

你的目标受众也很可能和他们一样。这使你的竞争对手成为你最有价值的信息来源之一。你可以看看他们的策略,看看哪些是你应该使用或避免的。

您还可以使用竞争对手作为基准,看看您在行业中的工作以及不是什么。最后,您可以找到使用诸如工具的机会空白关键词GAP工具Semrush..这可以为您提供新的常绿含量想法,可以帮助您赶上竞争对手。

检查您的比赛B2B内容营销策略

图像通过Semrush.

6.重新内容

重新定位内容使您能够最大限度地利用内容。在保持一致性的同时,经常想出新的内容想法是相当具有挑战性的。通过重新定位内容,您可以为旧内容注入新的生命,并进一步传播它。

例如,您可以根据博客文章创建视频。这可以帮助增加你的内容的覆盖面,因为它可能也会在其他视频分享平台上发布和分享。此外,那些之前已经参与其中的人可能会在看到另一种形式时再次参与其中。

最终的想法

我知道,当你刚刚起步时,创建B2B内容营销策略可能会很困难。然而,通过设定目标,可以衡量你的成功,甚至调整你的策略。

您必须创建高质量的内容,并将关键字合并到其中,以便在serp中排名更高。最后,通过跟踪您的竞争对手并重新定位内容,您可以进一步改进B2B内容营销策略。

如果您需要任何帮助开发您的B2B内容营销策略,您可以与我联系讨论。

完整的成绩单

欢迎收听播客。ray雷竞技我是谢恩·巴克谢恩·巴克疯狂营销播客的主持人。ray雷竞技今天,我们将讨论B2B内容营销策略。我的嘉宾John Wuebben是Content Launch的首席执行官,这是一款内容营销软件。他已经在内容营销行业工作了超过15年,他的目标是让内容营销人员的生活更轻松。作为三本畅销书的作者,他经常谈论内容营销及其未来。听他分享一些关于B2B内容营销的宝贵建议。嘿,伙计们,继续。我们今天的播客中请到了乔恩。ray雷竞技我们很高兴再次邀请他们和约翰,谢谢你们今天的邀请。Jon.:嘿,谢谢你让我。:绝对的男人。绝对的。让我们从最基本的开始。当我做这类采访时。我想从你成长的地方开始,让我们从小约翰开始,在我们谈到大约翰之前…我们为什么不谈谈小约翰呢?你在哪里长大的?给我一些背景资料。Jon.:是的,你打赌。所以,我在圣地亚哥县长大在城市北部的一个非常乡村,大约一个小时。一个叫Vista的城镇,那么大约有20,000人。我在一个小牧场上长大了,有山羊和鸡和整件事。所以,这是一个非常田园诗般的农村环境,我在4-H俱乐部,有两个兄弟和一个妹妹,这么大的家庭。是的,我很幸运能够在那种环境中长大,并有很多伟大的朋友和家人。所以,我非常非常幸运。:所以,4小时,那种像农业,对吗?不是吗?我记得那个。所以,我在这里去了麋鹿格罗夫高中。在萨克拉门托之外,还有4小时。有很多农民和东西。所以有绵羊和牛和东西。那很有意思。显然,与州公平在这里,也有很多曝光也是如此。那很有意思。乔恩:4-H俱乐部最酷的地方是,我在十二三岁的时候就学会了如何成为一名公众演说家,因为我是俱乐部的总统。所以,当我现在做演讲,做主旨演讲的时候,我就会回想起我小时候的训练。这么早到是非常宝贵的。:你说到那件事很有趣,因为我并没有真正开始讲话。我在大学有一门课,我想我每天都要逃课。但我去是因为我觉得我需要去那里。但我觉得你这么做很了不起也许你都不知道这么小就站在人们面前就像在孩子很小的时候教他们另一种语言,对吧?他们吸收了,记住的时间长了很多。我认为这很有趣。我从来没有想过,不是你的家人把你放在那里想“嘿,等着瞧,约翰总有一天会说话的”,而是一想到要在一群人面前焦虑。关于公众演讲的恐惧,我已经讲过很多次了。比如,人们害怕死亡。公众演讲就像……不要说我最初的几次演讲我一点都不紧张,即使今天你也会有点紧张。 I think it's always healthy to have a little nervousness. So, you start at a ripe young age of 12 getting out there in front of people. That’s awesome.Jon.:是的,是的,当然。:你说得到一个漂亮的大家庭。你有多少人;四个或五个兄弟姐妹?Jon.例如两个兄弟和一个姐妹,我们四个人。我们曾经很亲密,今天我们仍然很亲密,这很好。巴蒂尔:太棒了。你们会在圣诞节的时候见面还有其他好玩的事吗?每个人都会回来过感恩节。乔恩:是的,我们当然有。事实上,我哥哥前几天晚上刚举办了一个大型海滩派对,全家都去了。谢恩:我一定是错过了邀请。我一直在查看我的收件箱。所以,我想从现在开始,所有的圣诞派对都会邀请我参加。Jon.:绝对的。我很乐意成为其中一员。嗯,那很酷。显然,我认为4h是关于你的一个有趣的事实。告诉我们一些观众可能对你很熟悉但他们不知道的事情。告诉我一个有趣的事实,我不知道,在过去,我们有过一些非常疯狂的事情。我采访过的一位先生,他说;他当了一年半的消防员,你根本不知道他是个消防员。他看起来不像是个消防员。突然,他说"是的,我当过一年半的消防员"我就问"你为什么这么做? "他说:“我不知道。 I just want to see if I could do it.” He was a content marketer gone fireman and then back to content marketer. So, do you have any fun facts, anything growing up that's interesting?Jon.:不是真正的成长,但在我20多岁,快30岁的时候,我突然莫名其妙地开始写流行音乐。我买了一架破旧的钢琴,开始写音乐,我已经写了15年了。我大概有300首歌。我写过,当我还是个孩子的时候,没有任何迹象表明我将来会这样做。所以,这是一种有趣的发泄方式,一种有趣的爱好,这是我的业余爱好。但这是一个有趣的事实。:那么甚至这样的工作如何?我只是想想......显然,它就像其他任何东西。你刚开始这样做,然后你变得越来越好,更好,你开始了解如何格式化歌曲。我甚至不会知道在哪里开始。Jon.嗯,我一直是个有创造力的人。当你创办一家公司时,这是一种创造性的努力,对吧?你在创造从未存在过的东西。所以,创造力是它的核心。无论我是在写一本书,还是在创造一些东西,或者是一门生意,或者是一首歌曲。这就是它的核心和灵魂。对我来说,我一直是海滩男孩的超级粉丝。我妈妈在六七十年代是沙滩男孩的超级粉丝。我发现布莱恩·威尔逊他是沙滩男孩乐队的创始人和词曲作者是个天才。他写了几百首歌,都是很好听的歌。 And so, I really tore his music apart. I started getting interested in how he constructed the melodies. Germany. And I basically taught myself how to do it just by looking at his scores and the Beatles. So, I did that for three or four years and finally, I put all the pieces together and sat down at the piano and started writing some Melodies.你是刚开始弹钢琴还是上了钢琴课,还是就像……Jon.我自学的。我是自学的。: 好的。所以,你是下一个级别。我没有注意跨度来学习钢琴。我可能,我不知道。对我来说很难,他们可能会用药......我喜欢它。吉他。我一直想弹吉他或类似的东西或钢琴。在那方面有点创造力。或许有一天。也许下次我们谈论我可能正在玩。 Maybe around Christmas. Maybe I'll play guitar at your place.Jon.我喜欢。我爱。做一下。巴蒂尔:这是个好计划。我看了一部关于布莱恩·威尔逊的电影。我想不起电影的名字了。我在某个地方旅行。我对海滩男孩也不太了解。很明显,我妈妈是个嬉皮士,喜欢海滩男孩,我也是在加州长大的。但是那部电影真的让我大吃一惊。差不多是同一个故事。你出名了,总是有人在你身边偷走你的钱,其实不是你的钱,但会把你拉到这里,试图…我只能想象这有点离题了 But it's like being a celebrity and doing those types of things and then you don't know who's there to help you and who's there to take advantage of you. And it's like, who do you keep on your team? And I just saw Bohemian Rhapsody. It's the same deal, right?Jon.这是一部很棒的电影。对,再给她点。肖恩:我不知道。这是其中之一吗?在那之前你很了解布莱恩·威尔逊吗?你看那部电影了吗?Jon.:我做到了。我知道所有关于他的人,我在2003年遇到了他的格莱姆。它有点长篇小说,但我遇见了他,这很棒。所以,电影很好。你正在谈论的电影是“爱与怜悯”,三四年前出现了。而且,与他一起,我认为音乐对他来说是避难所,因为他的父亲打败了他,他来自一个陷入困境的背景。因此,他基本上丢失了音乐,刚刚创造了这些流行音乐的杰作,因为他试图用他的痛苦,他的个人痛苦。这对他来说是一个强大的司机。:这很有趣。是的。我看过那部电影,它只是其中之一,我想我们显然会看到更多披头士乐队的这类电影,或者其他关于老式音乐的电影。这些都是古典音乐。我对这个故事也很感兴趣。就像我之前说的,我只是对音乐感兴趣。当我看到,我觉得“哇,只是……”我是在一个飞行的地方,就像我不看很多电影,但当我被困在飞机没有wi - fi,那么它是我的方式完成其他东西或集中所以,你还在圣地亚哥地区吗?Jon.:是啊。我现在在卡尔斯巴德,距离圣地亚哥北部45分钟车程。这是一个不错的小海滩社区,我在那里住了很长时间。谢恩:我有个家人在卡尔斯巴德。外面很美。这是一个美丽的地区。你上过大学还是在哪上的大学?给我一点背景资料。Jon.是的,我去了奇科州立大学,在萨克拉门托附近。你认识奇科,对吧?然后我去了雷鸟商学院,那是亚利桑那州的一所商学院,攻读硕士学位。肖恩:这太搞笑了。我确实认识奇科因为我以前在奇科开过一家酒吧。乔恩:哪一个?:它被称为PF 126。它以前就在披萨脸旁边。我认识那里的老板,彼得,我们是搭档。我开了雪佛兰,那不是我的餐厅,而是雪佛兰的。我开了很久,我不知道多少年前的现在。我开了雪佛兰,我从萨克拉门托飞过来,但我工作,这是另一种生活。但我在雪佛兰工作过,我来公司,培训所有的员工和经理。然后我就像“我要在这里完成学校”,遇见彼得是开放披萨脸,小世界,然后突然间,他想添加一个栏上曾经“嘿1”在的一天,无论如何,长话短说。更疯狂的是。我很喜欢Chico州立大学我之所以去那里是因为我在20多岁的时候去了那里,我总是告诉他,如果我的儿子或女儿,无论将来会发生什么,我都不会让他们去Chico。 I love Chico. It’s a little crazy now so I thought they kind of have to get through some stuff and life to go there. And I'm not kidding you, so my son went to Jesuit High School in Sacramento. He comes to me. “I want to go to Chico State” out the gate. I'm like, “oh my golly”. So, I just feel like it was this thing of,” I'm not going to tell him no” and he wanted to go to Arizona and there are some other colleges that were on the line. But he wanted to go to Chico and so he's in his second year right now. So, he's really enjoying Chico. That's funny. Thunderbird, right? So, Jessica, who is my niece. She went to Thunderbird. And she graduated maybe two years ago, yes. She went down to... What's the big college right there in Malibu?Jon.:哦,辣椒是的,她去了佩珀代因大学,然后去了雷鸟大学。这很有趣。乔恩:好的。所以,这就是我们在这里得到一些关联的地方。巴蒂尔:是的。嗯,那很酷。所以,让我们在讨论这个问题的时候稍微谈一下。你曾在几家大公司工作过,其中有一个数字很突出。但我认为起亚和福特是两家,不是最大的,但它们肯定是大公司。乔恩:他们是最大的。 Shane: How did that work out? How did you get a job? Obviously, you get out of college and then what did you do out of college? Just talk about that. And then how you transition to working for Kia and Ford?Jon.:是啊。所以,我从国际营销中获得了一个MBA,我希望基本上是福特首席营销官。这是我的目标。我想一路走到组织的顶部,福特雇了我雷鸟。雷电竞下载app苹果而且,第一年,它很棒。我真的很高兴为福特工作。这是一家大公司。我学到了很多;他们的培训计划很好。但是在大约一年到了大约一年半的时候,我意识到我开始听到我脑子里的一点声音。 “Maybe this isn't for me.” All the meetings, all the politics, the big corporate organization, the hierarchy. It just wasn't a good fit for me, and I was getting passed over on a couple of promotions and I wasn't sure about that. So, I started thinking “man, maybe I should start a company, but what would it be?” So, I left forward and then I went to Kia and I was at Kia for five years. And when I was at Kia is when I finally started the company and that was in 2004.:有你。你说你脑子里有个声音,就像布莱恩·威尔逊的声音?不,我只是开玩笑。对不起。可怕的笑话。酷。所以,你从福特转型。为你,你怎么知道……我想问你一些关于目标设定显然因为你看起来像有人,你就像“嘿,我想去弹钢琴,所以我去学习”,我想可能是有很多YouTube之类的。那么,你会怎么做?你制定年度目标吗? Because it sounds like you have your vision board or whatever it is and you're like, “Hey, I want to be the CMO for Ford” or is it just something you think about and you're like “that's where I want to end up”? Tell me a little bit about that process. Jon: I've always been goal driven. I've always written down. Since I was 10 years old, I've always had a little to-do list in my pocket. Literally in my pocket, in my wallet since I was 10 years old on what I have to accomplish that day and I have one in my wallet right now. So, when you get used to that, it becomes a habit. So short term, goals long-term goals. And so, I've always been wired that way and I've always been sort of into achievement and leaving a legacy and maximizing my talents and my abilities. And as you get older, you really learn what those are, and you also learn what you're not good at. And I think the biggest secret that I could pass on, not really a secret, but the biggest tip is that “you should maximize your strengths and not focus on your weaknesses”. What I saw at Ford & Kia is that they were trying to maximize or bring out, make my weaknesses better and it was a lost cause. So instead of maximizing my strengths, they did the opposite. And so, I'm a big believer in whatever you're good at, just do more of that.巴蒂尔:这很有趣,因为当你这么说的时候,本质上是非常简单的,但我认为很多人不会这么做。他们走了。“听着。我擅长这三件事,我需要学习我不擅长的三件新事情来变得更好。”有时有用,有时没用。我们看待这个问题的方式,我是在过去10年里学的。我从事数字行业已经20年了。但我意识到,我已经做了这件事,我列了10件我需要做或需要做的事情?我看着他们说,我喜欢做什么?我一定要去吗? If I'm speaking at an event, we're able to clone sheep. We're not able to clone Shane. Thank God not yet. But maybe there'll be a point where somebody goes in as Shane and he's an AI robot. Whatever the deal is. That's kind of freaky. You can't really replace me. So, I have to be there. But write emails and other things and outreach and this other stuff, I don't have to do that myself. Assuming you have a team. And so, I think that's what's interesting about it is that it comes down to what do you need to do? And what are you good at? And where do you want to spend your time? It's what you're good at where you want to spend your time. If you don't want to just spend your time doing that. There's plenty of people out there that will want to do what that is and finding those individuals. And I've learned that you know at a hard dose of reality regarding delegation as much. As entrepreneurs, we all start off like “I'm going to hold on to everything. I got to control everything. I've got to do it myself.” And then over time, you look at your to do list you go. “Wow, this thing just seems to keep growing with more things”. I’ve got to start outsourcing some stuff and delegation. I think that's important where you say “this is what I'm strong at. I’m better at that now. I'm strong in this but this I'm just not strong at and I don't plan on being strong at that. That's not my goal.” Because in what happens if I'm strong at 10 things, you're not strong at ten things, right? And then you're not focusing on what you’re good at.Jon.我非常相信马尔科姆·格拉德威尔的“一万小时”理论。我想是出自《局外人》这本书。你可能对它也很熟悉。不管是贝多芬,莫扎特,披头士,毕加索都是伟大的艺术家,伟大的智者。他们花了一万个小时在一件事上,你猜怎么着,一万个小时之后。你会做得很好。所以,对我来说,就是写作。我一直喜欢写作。从我五岁起,我就喜欢写作。因此,我建立了一个业务,我已经写了超过1万小时。 I’ve probably written 20,000 hours. But my point is, focus on that strength and do it a lot and after a while, you get to be a master at it and that's all you got to do. It sounds simple.巴蒂尔:是的,但我认为人们错过的是,他们错过了那一万个小时,对吧?就像人们想要……“我想练出腹肌,但我想要的不是7秒的腹肌训练机,而是3秒的腹肌训练机。”所以,你可以跳过这些步骤,这是我们之前对人工智能和其他东西开玩笑的时候。在我看来,这些东西永远不会完全取代,因为还有时间,还有人际互动。但你也需要投入时间才能达到你和我现在的水平。因为我们做了这么久,对吧?所以,这就像是“我们在整个过程中学到了很多东西”。就像我经常告诉别人的那样我有一些老公司。管理层的人总是担心泄露我们的秘密之类的。听着,对我来说来这里并不容易。 You don't just go steal a form from me and go do my business. There’s knowledge or other stuff that goes behind that. It's that ten thousand plus hours and I think you get to a certain point. It's like, “oh wow. Okay. Now I'm there” And I think another thing that I see too is we go through this is when I do these, speaking engagements and workshops and stuff, you realize how much knowledge you have. I think you'd like for me; I always know that I did until you go, and you speak and your kind of thought this was basic, but a lot of people knew this, and you realize that they don't. Now you really put in that time and it's hard until you interact with other people you realize “wow. I'm on to something. I really have put in some time here. Ten thousand plus hours.” Right?乔恩:当你擅长某些东西时,我认为你自然认为其他人也在一定程度上擅长。2004年,当我开始我的内容写作业务时,我想“等一下,人们会付钱给我?真的吗?“然后我意识到”等一下,很多人不喜欢写。他们不喜欢它。花了太多时间。他们想外包它。“所以那就像像灯泡一样的样子,“哦,我的天哪。人们要付钱给我写,我很擅长。所以,嘿,让我们赚一些钱。“下面就是写下你的10件事。如果我讨厌写作,你猜怎么着,约翰喜欢写作。这就是我们研究这些东西的地方。有什么了不起的……特别是有了互联网,你可以随心所欲。我可以找人写文章,找人做网站。没必要去弄清楚怎么做这些。在过去,这有点像“你必须做所有的事情”,我总是在想什么时候……因为我大概20年前就开始创业了。没有网络我是怎么做到的?我只是在想我有没有打电话给别人。 And I'm trying to think because it was a supply thing that was, I was importing products. I’m still trying to like rack my brain on how I even made those connections. It's like what did I do.Jon.这很难。那是一个完全不同的世界。:这是疯了。就像我跟我儿子说的那样。我们谈到他在奇科州立大学,他对此很兴奋。他在做生意,这让我有点骄傲和兴奋,但你知道,我看着它,我说“天哪”。这只是不同的交易。”他说,“是的,公司这个,那个,还有其他的。”但是我说“你有互联网”,我想外面一定很疯狂。你可以通过1万种不同的方式赚钱。这就是我感兴趣的地方。当然,当你患有注意力缺陷多动症的时候,这很糟糕,有1万种不同的方法为我赚钱,对吗? I’ve got to heavily medicate, maybe not heavily, but maybe medicate a little bit to focus on a few things. But it's interesting to have that. I think it's just an interesting time because there are so many options. But once again, focusing on one thing and getting that 10,000 hours is probably going to be highly recommended. So, was it 200 or was it 2004 that you started Content Launch?Jon.:是啊。好吧,我开始了一家公司于2004年称为自定义文案。因此,这是内容发布的第一次迭代。内容启动左右开始于2010年。我想重新命名它以满足于内容启动巴蒂尔:有你。所以,给我们一个简要的介绍?显然,这听起来像是写服务,但给我一点你们的工作大纲。乔恩:是的。所以,13年来,我们是一个内容写作社。因此,我们为700多家公司写了内容。我们的团队中有一百名作家,我们写了博客帖子和电子书和白皮书各种东西。然后,2014年左右,我开始思考“嗯,我们想在这里做什么?我们想继续越来越多机构吗?或者其他选项正在建立一个平台,以更好地进行内容营销,更快,更容易。所以,我们决定建立一个平台。因此,我们现在有一个内容营销平台,可帮助您计划,创建和分发所有内容。巴蒂尔:太棒了。所以,你们显然是自己开发的。你多久以前开发这个软件的?Jon.:我们在2014年开始了。我们在2016年有一个Alpha版本的产品,但它并不完全准备好黄金时间。我们进入了Beta,我们的用户告诉我们......我们有很多负面反馈,我们基于该否则做出了更改。所以,我们取下了整个前端,重新过了它的整个前端。还原一些后端。所以现在我们目前我们有一个非常改善的产品。我们花了大约一年时间到重做很多。但你知道吗?那是课程的一部分。当您在结算软件时,这就是预期的。它必须是好的。 You're competing against other platforms. It's got to be good and do something special. And so, now we have that. But it took a while to get there.:是啊。而这只是在;没有任何软件出来。完美的。Jon.: 你说得对。我觉得你会说,“哦,这太棒了。”这是太棒了。”然后你把它送给狼群和鲨鱼。这很残酷,但我猜你需要做一些迭代改变,但这就是重点,对吧?然后带着创造性的批评和需要改变的事情回来并完成它。所以,你的平台。如果我自己在制作内容,它是否可访问?这是给任何人的吗?你们是内部使用还是全世界都使用?乔恩:这是为了每个人。是的,它是ContentLaunch.com,我们将出于高级版本。因此,我们为小型机构建立了它,因为我们有一个代理版本,但任何公司都可以使用它。任何做内容的公司都可以利用它。巴蒂尔:谣言是真的,任何人都采访播客,他们得到免费访问?ray雷竞技我听说过。我不知道这是真的。Jon.:是的,某些人。然后你在那个俱乐部。巴蒂尔:原因是我的团队在想“我们应该采访谁?”我说:“听着。我听说我可以免费访问Content Launch,如果你采访…他们说:“真的吗?我说:“听着。我不知道谣言是不是真的,但我会找出真相并完成它。乔恩:谣言是真的。这是所有。我觉得我们现在可以把播客关掉了。ray雷竞技大盘子做好了。我觉得我的目标,还有一个目标,我们结束了。我们做完了,人。巴蒂尔:太棒了。那么,告诉我们一点,三本书。你有三本畅销书。你为什么不跟我们说说呢?首先,你是个大作家?对吧?所以,很明显你喜欢这样做。部分是为了观众,但主要是为了我自己。因为我真的开始写书了,这是关键词;“开始”。 I have some good stuff going. But it's so hard for me to… I don't know what it is. And I'm not a bad writer. I do a lot of writing. But I have a team now. But I’m not a bad writer, but man, how do you pump out three? I don't know, that would take me seven hundred years at this pace. Maybe eight hundred years, potentiallyJon.我的第一本书11年前出版了。我一直想写一本书。写一本书一直是我的梦想。我在内容营销领域获得了一些经验。我这样做已经有七八年了。我有很多客户,有很多成功的项目。所以,我想"好吧,我要开始教这些东西了,最好的方法就是写一本书"所以,我不知道怎么写书。我在洛杉矶上了一个叫丹·波德的人放弃的课程。丹·波德因为在研讨会上讲授如何写一本非小说类书籍而闻名。 So, I took his seminars in Santa Monica over a two-day period and this guy basically wrote the book on how to write a nonfiction book. So, I read his book. I went to a seminar. I met him. He was my coach for about three months while I started writing the book. So, for anyone out there that wants to start a nonfiction or business type book, I would recommend Dan Pointers “the self-publishing guidelines” or self-publishing, something self-publishing. I can’t remember the exact title, but it's a great book. And so, that's how I started it. And then to get it done, I went to different Starbucks locations and over a period of two months got that book done. And I think the reason being in Starbucks why I did that was because, for me, it was inspiring being around other people who are working and doing creative things in the whir of the coffee machines and espresso machines. “Something smells the coffee”. It was a good atmosphere for me to write. And so, I did that, and it worked. And I just would bounce around from Starbucks to Starbucks and like I said, over a two-month period I got it done.:太棒了。那是你的第一本书。所以你花了两个月才写出来?Jon.是的,大约有250页,但是我写得很快。这是我擅长的。所以,一旦我开始去喝我的咖啡,就在我所在的地方。我就去喝杯咖啡。我喝咖啡时,我的工作效率可能会提高30%。所以,这也是我的秘密。:那么,你有没有喝酒的咖啡量的限制,或者你会去10杯,15杯吗?Jon.我大概会去七或八?那时我正在飞。如果我喝了很多咖啡因,我可以连续写5个小时。所以,你把上帝赋予的能力加上咖啡因,这就是魔法。巴蒂尔:这是一个很好的组合。你到底有没有去过匿名者咖啡馆?我听到了一些传言。乔恩:我本可以创办那个俱乐部的。我没有。但我还是可以创办那个俱乐部。肖恩:你要知道,我很乐意加入。因为我通常不需要咖啡但是早上我总是喝咖啡。事实上,在我的办公室。我的员工总是嘲笑我,因为我很少做我所谓的“微剂量”。“我要进去挤一点咖啡。 I want to keep it warm. I like to… I usually go until about 2:00 p.m. And that's usually when I have to taper off and try to get keep some water going as well. That way. A little hydration with a little caffeination is never a bad thing.乔恩:你去了。:所以,你的第一本书只花了两个月了,这让我觉得里面很可怕,因为它带给我40年。但是,你的第二本书和你的第三栏怎么样?所有书籍都是关于内容的,对吧?他们都在那个空间里。Jon.:前两个是关于内容营销以及如何做到。但两年前出现的最后一本书是关于营销的未来。营销实践的未来和这一切都是向前思考。因此,第一本书已售出5000份,即您可以获得发布交易的魔法号码,然后,这是2010-2011。出版商开始呼叫说“嘿,你想做第二版的第一本书吗?”所以,我从最大的投标人那里提出了优惠。我可能有三个不同的出版商提供了三个优惠。所以,我的第二本书的内容是货币'在2012年出来,这是我开始做口语的参与时。它打开了一切洪水,我被投票为各种民意调查和那样的思想领袖。但这真的是我的第二本书。 My first book was okay. My second book was really what gave me the entree in the industry.:太棒了。所以,我有点像我们开始谈话之前那样看待这个问题。政治方面呢?看来你也和一些不同的政界人士合作过。我不知道,你有点让我吃惊,因为洋葱的层次比我采访过的大多数人都要多。你和约翰·麦凯恩一起工作。我想让你告诉我,在这方面与政界人士合作是什么感觉。你显然是个好作家。所以,我假设这在某种程度上起了作用。Jon.是的,那时我18岁,我接到一个朋友的电话。他说"是的,有一个人在圣地亚哥竞选集会,我们的竞选活动真的需要帮助"他知道我喜欢政治。所以,在我18岁的时候,我自愿参加了这次竞选。18岁的时候能有这样的经历真是太棒了。他最终输掉了选举,但这对我来说是一个很好的学习。所以,当我去亚利桑那州的研究生院攻读MBA时,在开始我的项目之前,我有一些空闲时间。我只是敲了敲约翰·麦凯恩办公室的门,和他的办公室经理说"嘿。你们是在找实习生吗?他们确实是,我那天就被录用了。雷电竞下载app苹果于是,我为约翰·麦凯恩兼职工作了四个月。 Just in the mornings for my 8:00 to noon. But I worked with John and he was the best boss I ever had. Obviously, he just passed recently and just a great guy, a great family man. And obviously, one of the greatest government officials we've had in the last 40 years. So, it's a real honor to work for him. And then that led me to the Republican convention in 96 in San Diego and so that's kind of how that all happened.:太棒了。是啊,有点疯狂。我认为这就是我喜欢播客的地方。ray雷竞技我们谈论的是内容,但也包括故事。我总是对人们的故事感兴趣。很显然,除了今天的播客,我们并不认识彼此,但了解你的背景很有趣,这就是为什么我喜欢听这样的故事,比如你是如何ray雷竞技开始与约翰·麦凯恩合作的?你从和他一起工作的人那里听到这句话,证实了他是一个很棒的人,他做了好事。这听起来很酷。Jon.:很多政治家都必须把那个元素与他们有点“伪怪”的人物拥有这个元素,他们也许他们展现了一个很好的展示,但约翰真诚地真实地向核心做出真诚和真实的。显然,战争英雄整件事。所以,在26岁时对我来说是一个真正真正的机会,以便在我生命中作为一个香槟。肯定的巨大荣誉。:但一切都是有原因的,所以这是肯定发生的那种酷。所以,让我们一点点切换齿轮。显然,您在会议和峰会和最峰会上进行了很多事情。我觉得你谈到了一点;你是如何提出的。你有点像早期说话。但是,你是如何跳进会议场景的?为什么你这样做?这是为了谈论你的书,或者你跳进说话的场景是什么?乔恩:嗯,我一直喜欢我职业生涯的那部分。我一直在思考和在大型受众面前互相沟通。 It's just something I've been doing since I was a little kid as I mentioned. So, my first book ten years ago, I had the opportunity to kind of get out there again, really for the first time in maybe 15 years. And so, I did a lot of local Chamber of Commerce events, local business groups meet ups. I spoke at Denny's for a meetup Group. You start there and you work your way up and. So, I did a lot of free gigs the first couple of years and just honing my chops a little bit getting better in front of a group and really communicating my message. So that started about 10 years ago. And then I started doing the conference speaking. I started submitting applications to speak at marketing conferences and that really steamrolled and know within a couple of years, I had done like 20 different conferences.:太棒了。我想那就是在说话的东西。我不知道这是第一恐惧还是第二恐惧。我认为死亡是第二种,而公共演讲是第一种。但这是一件很有趣的事情,因为我已经做了很多,现在我要开始做更多。但这很有趣,因为它真的归结为……在我看来,这就像任何事情一样,你会接触到这一点,你得到的机会越多,我不在乎是不是免费的。哪怕是在十个人面前,我也不在乎。你得把这么多东西都弄到手才会觉得舒服。所以,如果你想成为一名演讲家,任何机会,让你变得更好的方法,有Toastmasters和其他类似的节目,但就是去做。 And I can tell you firsthand, I'm sure you can too that when you go to do it. In my first few events, I was like, “what am I doing?” I'm like,” can I drink tequila right now?” How do I loosen up? I don't think necessarily people see it as much when I'm on stage because I've had people say, “hey great job” and I'm thinking in my head I was out of my mind. I’m like “I can't believe I jumped up there and did what I did”. I'm already a fast talker, right? So, it doesn't help for me to have adrenaline plus fast talking. Then people are like “God, that guys, is he on speed or something?” or like what's his deal? I've always been a passionate and aggressive type of person, but it's interesting. I like that where it's like, “hey, you speak at Denny's you speak at whatever it is.” Wherever you get that opportunity because you learn something from everything. You get to a point where…. 99% of the people only learn from doing. You become a better speaker by just doing more speaking opportunities. So, I do the same thing. Any chance I get to get up in front of a group. I've had two. events where they were spontaneous. Literally, people knew me that were there, and somebody didn't show, something happened and said, “hey, can you go do this?” And I'm like “God, I'm not prepared”. But I'm like, “what does that really mean?” I know my stuff so," hey just get up there and do it". And you know something always goes wrong, something always happens, but I think, in the end, it's just about getting out there and doing it.Jon.:是的,那些让他们的脚潮湿的人有点诀窍,谁是新的。诀窍就是这样,你想做的是与自己的吉迪思维伎俩有点,你在做了几个小时之前你在做出的订婚之前,“嘿我有一些东西要教。我有一些重要的东西。这些人会向我学习。他们需要听到这个“。对。这几乎就像你在谈论自己,你准备自己。你让自己精神上。而且,它部分是真实的,因为他们要在那里听到你在很多人中要说的话,对这个话题一无所知。所以,你在那里教育他们,教他们,激励他们。巴蒂尔:所以,知道那样,我认为它需要一点点压力。是的。这是一个很棒的观点。我有我说话是圣巴巴拉的主题选择之一,他们只是上了最后的活动。他们有理由我告诉你我有一位女士通过直接留言来对我联系。“听着,我也在说出一个阶段。她去了“我正在失去理智。我不敢相信我为此注册了“而且我说”听,我说完全相同。我说“你必须意识到你有一些其他品牌的知识。而且你没有意识到你就像是我的上帝,我要告诉他的是什么? Everybody's going to know it. You're not going to satisfy all 200 people or thousand people, whatever that is. When I go to presentations or I go to, it’s two events conferences. For me, because I have a good base of knowledge when it comes to marketing. I'm just looking for a few nuggets, like a website. I didn't know about or something. I don't expect to be blown away like Tony Robbins style like where I leave. “Oh my God, I’ve got to change my whole life, right? I'm just looking good nuggets of information.” In fact, I was telling her it was like you have to realize that they're coming to your session for a reason because they need that knowledge. And you have to understand that you have the expertise” of a year, two years, five years, ten years, and it's personal to you. Nobody's going to be able to say that's not what happened, or you didn't learn that. Because you did, right. So, you have to worry about that. This is your own personal experience. These are things that you've done that have equaled success for you. Nobody's going to stand up and go. “You know what? I think you're lying. I think you're right. Nobody's going to do that. You're going to be fine. And so, she did later on. She thanked me and she was like “God I couldn't believe the warm welcome at the end.” Just because you have valuable information. Everybody wants to learn through somebody else's experience. If I can watch John up on stage and I can you know ignore or skip 6, 1 year, 10 years 5 years of knowledge of things that I would need to go figure out on my own. That's the value. And I think that people don't realize that. In the beginning, I used to be that way. I would think God did it. Just recently, I had a workshop. We did in San Francisco for influencer marketing. And I have to admit, I went in there confident, but I was thinking “what happens?” Amazon was there. We had anthropology. We have purple.com I’ve met some really big brands and for me, I'm thinking “how to Amazon in the house” the Amazon something huge but they probably know everything that I'm going to say. And there's always a little voice in the back of your head.乔恩:我现在告诉所有人,但通常我不你知道,就像拜托,伙计。最后,我最大的粉丝是亚马逊的那个家伙。他就像真的出现了一样。“嘿,我的上帝,克里斯。绝对的内容。我很高兴,我觉得这很有趣,因为我再想想,因为他们是一家大公司。他们有这个。我有钱。知识不是问题所在。对吧? It's and then all of a sudden they were at the event and they came up and I was like God, that's just so awesome that it's like once again, that was the one thing I was worried about big company they're going to know everything but they don't yeah and to your point. So, I think a lot of speakers who are new to it see it as me and them or us and them they build a little bit of wall between themselves and the audience. It's actually us all together and you're going to learn from each other. So, the Amazon guy can actually add value to the keynote or so, whatever you're doing and vice versa so it can be sort of an educational experience for everybody in the room. Right? And the other thing too is you're trying to bat 300. You're not trying to bat 800,000 you're trying to capture 30 percent of the room. Okay, you're not going to capture 80 or 90% years not going to do it. So, if you're capturing 30%, you're doing well. Yeah, l and that's what's kind of cool about it. It's kind of nice to hear those numbers because I know for us with the workshop that we did see was Hands-on type Workshop. I was a little nervous because I thought well not actually the guy that I was doing it with came up and he says hey man after lunch time. That's when a lot of people leave and there was only enough room for 30 people in the place that we were. There’s room for 31, 32 because two people are like, “hey, I told my boss I was going to be here. I have to be here. I'll stand right?” Okay, great you'll stand. It’s, after lunch everybody stayed, and it was like God, that's awesome. And once again, you're not going to get that with the bigger events. Because somebody else's bill right now. If it’s your company, you're paying the bill. You're probably going to stay right? But if it's on somebody else's Bill might have a beer during lunch or whatever. The thing is, you know, it's not quite as serious, but that's awesome. I think 30% adding that's a good number to look at for like hey, you're going to connect with this amount of people and that's great. You don't have to hit an 800 or 900, right? The idea is that you get a good message, the stuff that you're saying is real because you went through it yourself. That's awesome. I mean, it's some good little Snippets. If I were listening, those would be my good snippets of information well. And, the people that maybe they will asleep for 10, 15 minutes and they realized that they know everything that you're talking about. They can leave the room, right? They don't have to stay. And so, you'll get that you'll get people to leave and that's fine. So, don't be offended if that happens because that's normal. Yeah. Well, the people that are there to learn and you'll connect with them. If you're sincere and you have some good stuff to say.:我所做的是,如果人们站起来,我就像我以前见过的喜剧演员一样,我会喊他们:“嘿,你要去哪里?”“我简直不敢相信。我正要把所有需要的信息都告诉你,你却在整个房间面前不尊重我。”我不这么做。你也可以这样做来减轻一点喜剧效果。然后人们害怕上厕所,他们就像尿裤子一样,因为他们不想站在这里改变演示。我们来谈谈B2B的内容策略。就像如果你现在有一个秘密,我知道这是明显的年,年复一年的知识,但如果你有一个秘密,你像“男人,我真的希望B2B公司把它们的内容策略会这么做”之类的,你说“嘿,听。大家都错过机会了,那是什么?乔恩:有点像我刚才说的,演讲者有时会在自己和观众之间筑起一堵墙。 I think that happens with a lot of companies, a lot of brands. Big brands and small companies who sort of inadvertently build a little bit of a wall between themselves and the customer and see it as “us and them” when you’re all together in this and it's a relationship. You're trying to grow together. And so, how do you build a relationship with your friends and family? You need to take some of those ideas and apply them to the way you connect with customers. And so, if you're doing that, you take some of those tactics when you're connecting with your friends, you’re conversational, you're casual, you’re sincere. You're trying to find out what they need from you and vice versa. And a lot of times companies, we all kind of fall in love with our products and services and think we're great and everything. And, you know what? We're not always that great. So, we need to kind of bring that wall down too. So, I think it's about a sincere and authentic connection and we do that in many ways, right? It's not just sending emails out. It's picking up the phone and calling people. It's meeting them at their level on a trade show or at a customer event. It’s all kinds of ways. It could be a focus group that could be a customer Summit or something like that. So, I think it's sincere and authentic regular touches with your customer and constantly asking them questions about how you can improve and making it a very two-way conversation. Not one way. So, all those, I know I just unloaded a lot of stuff right there, but in my 15 years of experience. That's kind of how it crystallized it down to the five or six important things.:我认为你提到的另一件事也是真诚和关心。只是关心。因为我认为有时会变成"哦,他们只是另一个客户"但你必须考虑如果你为这个客户服务a)有很多选择,对吗?所以你得小心点。但如果你因为认为自己的东西是最优的,没有人比你更好,而不去照顾他们,那可能会反过来咬你一口。我会给你们一些小例子。我有个客户叫克里斯·鲁特。他只是在玩泰坦游戏。他是个有影响力的人等等。所有这些有趣的东西。 Great guys, he’s been a client of mine for a long time. He wheels on the Titan games with his seven fingers. So, he has a prosthetic arm and he's diabetic. The guy has gone through some stuff. The reason I'm telling you this is he’s really getting big into the speaking engagements and I'm helping him get some speaking engagements. And so, I've had a lady that was part of a speaker's Bureau that that said. “Hey, we have a deal for you guys.” So about two weeks ago in St. Louis he went. He did it. Crushed it. Phenomenal job. And I told him I was like “Hey, listen, you have to realize that they deal with a lot of speakers. What we need to do now is we have to show them how much we care and the fact they brought a speaking gig to us”. So, what we did is we got some gift cards, not all gift cards because that's a total male thing, right? Not knowing any idea like what to get somebody as a gift card. Gift cards got them some makeup. We got some girls involved and asked like “what would be a good package for them?” We sent them off to them and said, “Hey, we want to thank you so much for picking Chris to be a part of this” because they're the ones who look through the list of speakers. They’re the ones that say this guy's good, this guy is not good. So, guess what, we want to be top of mind. So, I told Chris “Hey man spend 30, 40 bucks. Whatever the number is. Send it to the coordinator and the sales lady. The lady was in the middle of the thing. So, he sends it out to him yesterday. We get this message from them. “Oh my God, thank you so much. Nobody's ever done this for us. You are our favorites. We're going to be looking for more events for you.” So, we're looking at a $30, $40 $50 investment, shipping, and everything. Equals, in this situation, it was a $5,000 speaking event, and we could have one two, three four more of those. And I think it's that human side of it. We just think of this as a business. But if you pull yourself back for a second and say, “this is a human being and how much effort would it really take to do a handwritten letter, write a little card?” but people don't do, and you send this out. Crazy powerful. So, she got a hold of Chris. The other lady got a hold of me through text message. Her name's Katie. Shane thank you so much. That was so cool. I was not at the office, but somebody else grabbed it for me. Can we talk again? Because we want to talk about some other events.” From two different angles. So now I have two ladies in the office that are going to break their neck to put Chris on another event because he did well. We had great communication, once again, we were on top of our stuff. And I just thought, that's going that extra mile. Because you want to treat people how you would want to be treated. And I don't think we always think about that when it comes to client stuff. As you said, there's a little bit of a wall. It's like, “oh they're the client. I'm all educating. I'm all like omnipotent or something,” But the idea is how do we work together? How do we make it so that there's that good synergy and we got things going in and treat them like a human? I think it’s an important part of that thing and I think we miss that a lot of times not just with content strategy and business to business, but just being a human in business in general.Jon.:对,还有一件事就是花一分钟时间,不要老想着卖东西。我们一直在努力卖,卖,卖。买这个,买那个。就像“放松。”至少让销售人员冷静一下。”你可以在第四次,第五次或第六次接触的时候再回去做这件事,有很多方法可以做到这一点,但我们不总是先销售。这是我的另一个忌讳。是的,是的。因为,问题是,有很多人只是在卖,卖,卖。如果你建立这种关系是因为他们真正想知道的是,他们想知道你的经历。他们想要感受到你是人,你有能力帮助他们。它不是向他们扔数字和包裹。你给了我一些好东西。那么,什么是好的,比如对我们来说的应用程序、工具或软件?你个人或公司会怎么做?哪些是人们已经在使用的工具,还有哪些是人们已经知道的东西?你们有什么筹码吗?Jon.:是啊。所以,我认为很多公司犯的一个大错误是他们有太多的工具,他们在这些工具上花了太多的钱。你不需要有10到20种不同的工具来与你的客户联系。我们已经使用MailChimp很长一段时间了,它很有效。这是一个负担得起的工具,我喜欢它。MailChimp是我们使用的工具之一。我们使用自己的软件Content Launch,用于内容营销、规划和创作。我们过去曾使用HubSpot进行营销自动化。我们现在使用夏普弹簧进行大量的营销自动化。它也是一个很棒的工具。 So, email, for social media, we use Hootsuite. Again, very affordable. It does a lot. We've used Google Docs in the past. That's a free tool. We don't use it as much anymore. For project management, we've used Base Camp as another affordable tool. We also use Asana which is a little more expensive but good. So those are some of the ones we use on a regular basis.:太棒了。我认识那边的人。我认识瑞克在短泉镇。Jon.:与卡尔森,一个伟大的家伙合作。:他是一个好人。无论如何,我知道那些人,但这有点令人敬畏。我们使用一些工具。我们使用slack。我们很沉重。Jon.Slack也很棒。Shane:是的,交流减少了我的一些邮件,这总是件好事,因为我们知道现在我们收到的邮件已经足够多了。Jon.:顺便说一下,所有这些工具的每月成本;大概150美元吧。Hootsuite,我知道他们卖19块29块。他们建了这个。在这几年的这个时候,他们只是在开发很棒的功能,因为他们有很好的用户基础,所以你可以以名义利率开始。巴蒂尔:那么,你如何看待营销技术的前景,你认为2019年它将如何转变并向前发展?你认为景观会发生怎样的变化?显然,一切都在变化。你觉得呢?我们能采取什么行动呢?乔恩:是的。在我的《未来营销》一书中,我谈到了人工智能的崛起。市场营销中的人工智能和虚拟现实内容正在强劲发展,对吧?所以,在接下来的几年里,我们将会看到人工智能和虚拟现实的很多东西,它们是技术堆栈。所以,我们将有VR平台来管理你所有的VR,帮助你计划,管理和分发所有这些。 AI is really going to take over all the Automation and take time out of the equation for you. I think there's been a fear that AI is going to take over your job and stuff like that. No, that's not right. It’s going to take the mundane tasks that you don't like doing and do them for you. So, it's sort of like having an assistant. That's how people tend to see AI. So, all that's going to be just a super-fast ramp up over the next few years and then terms of Mar Tech. I mean if anyone has seen the MarTech stack from Chief MarTech Scott, we're in this team that we have put that together over the last few years. There's like 8,000 MarTech platforms from social SEO. etc Around content marketing, it's overwhelming. But the good news is there's something for everybody. Every industry, every budget, every need. So, it's a question of looking at that and seeing, in terms of your stack, your MarTech stack, what tools do you need that will address your budget, your customer needs, your team's needs. So, says take some time. I would say, four to six weeks of really studying platforms getting demos; looking at what would be appropriate and how many do you need in your stack? Well, you have email, you have social, you have CRM, you have your content management. You have your content marketing so; you know probably between 8 and 12 Platforms in your stack and you got to make sure they all can speak to each other and most of them can so for folks are just getting started. Maybe they're just using MailChimp right now and WordPress and one other. Maybe they haven't thought in terms of a stack. But if you really want to capitalize on the efficiency of these things got to have a few that are using that you can work in conjunction with each other. So, kind of long answer your question, but that's kind of where I would start.:是的,这总是有趣的微妙平衡,对吗?因为有些东西做了一些东西。我们有点看到,因为我们曾经使用Basecamp,用过asauna。我们现在使用Trillo。总有一些新的东西我们刚刚开始使用叫格里芬,这是很多东西的酷炫类型,但总会有......我喜欢这里10点的七件事或者“一个人有这四个东西这里的事情就像没有食道。“每个人都有不同的需求,对吗?所以这是艰难的部分就像你如何照顾一切?它使它变得非常令人困惑。所以这就是重要的部分是要弄清楚嘿这在这里的工作。 “This works great. They tied them together. Okay, great. Communication going on there so that it's not you know, I guess discombobulated or it's not connected.Jon.:我经常提到的另一件事是,在你确定了你的MarTech堆栈,你注册并获得了你的帐户,你知道如何使用它们之后,我认为首先要做的是查看你的数据库,客户数据库,并进行细分。清理列表,分割它,然后建立你的工作流程,你所有的电子邮件,你的电子邮件活动,并确保你做对了,因为你需要添加一些个性化,定制增值打击。很多公司仍然没有正确处理所有的自动邮件和滴水邮件他们在发送什么?很多公司都给每个人发同样的邮件?这已经行不通了。巴蒂尔:是的,我认为这个细分显然将是一个大的发展方向。大多数和我们合作的公司在我们开始合作之前。细分就像"不,我们给1万人发送相同的邮件。你觉得怎么样?Jon.不太好。这就是你雇我们的原因。雷电竞下载app苹果巴蒂尔:那么,跟我们说说,我的意思是,显然你的生活中有很多很酷的事情。但你只完成了一半。我会说你的项目中哪些是你认为在你的职业生涯中最重要的成就。你会怎么说?我认为与约翰·麦凯恩见面并为他工作是一件大事,但我不会脱口而出,你会说什么,嘿,这是一件事,不一定是生意。可能是我的第一个孩子,也可能不是,我不知道。你会说什么成就是你可以回顾和离开的?“哇”,这可能不会带来什么遗产,但就像“天啊”。这是最突出的一点。”乔恩:嗯,我想我的答案和我们预期的有点不同,我认为我真的发挥了我的创造力,我的技能,以及在许多不同事情上的创造力。 That's really what I brought to the table. I've written books. I've written songs. I've produced albums. I've created companies I've spoken. But what underlies all of that is my need to be creative. To create something that never existed before. So, a lot of creative people, people pigeon hold them. They’re just musicians or just artists or just painters, but I think there's a lot of creative people out there in business too. And I think a good place to be a good place to live, that creative place? Because that's something that cannot be offshored. That's something that cannot be outsourced. Your creativity and what you bring to the table from a creative point of view is yours and yours alone. And I think as business people, those who are maybe very left brained and not so much right brained. I would challenge them to really sit down and try and find that inner child, to use an overused phrase. And remember when we were back in first grade and second grade. Everyone had finger painted, right? We all created something when we were little. So why can't we do that now as business people? So I think that creativity thing is really been something that I've leaned on and done well with in a variety of different ways my life and so that's I think that's what my answer is I'm proud of the way that I’ve been able to do that across many different disciplines.是的,那很酷。这很好,因为这是你所做一切的核心,对吗?这就像是被创造出来的,我认为因为这是必须要做的不管是政治方面的事情还是让你写一本书的事情,这就像是你的超能力但这就是你的超能力,对吧?这就是创造力的共同界限。同时,我想要雄心勃勃,想要接受挑战,除此之外还要有创造力。你是怎么做到的?我认为这是我成长的另一段真的是在他人的服务我的父母看的工作总是强调你是善良和体贴,找到如何帮助和服务他人。这也是它的另一部分。我认为最终如果你做得足够多,你来自一个真实的地方,钱就会来,你就会成功。只是我们需要一直关注这一点。:我也是坚定的信徒。对我来说,我只是向前支付。像总是一样,只是做事,好事会回来你的方式。事实上,我只是在谈论这个。当我年轻的时候为我。这是关于金钱;我时尚前进驴子。我必须这样做。我必须制作x金额。对我来说,就像相反的一样。 I don't even look at it. I look at money for projects, but it's not the number one thing. It's not the number one factor. For me, am I going to enjoy it? And then also the other side of it is “are we going to have a good working relationship?”, right? I don't know. I just think that's interesting to look at because it's an important thing. As I said, I’m thinking our parents are getting older, myself, that's a point of something interesting. Getting several over the last few years or less probably. 10-15 years for me. Let's switch gears a little bit here. So, we're going to dig deep into John the individual and it's a Friday. So, this is exciting stuff. I do know you're very creative and I do know that you potentially maybe working on some stuff that we can't talk about. What I will ask you who is your favorite artist? Who's your favorite? Like I would say your favorite band or artist? You have just one or because you're on the creative side. So, you're like, "I like the country. I love this. I love that." Jon: Yeah, Brian Wilson of The Beach Boys is my Guiding Light, not only for music but just being creative and unique General and coming from if your person that came from pain, personal pain in your past, Brian Wilson lived it, breathed it. He took that pain right and he turned into something freaking beautiful. I think that's why he's revered quite honestly, it's not just the songs and the music. The fact is this guy's a Survivor, right? He was supposed to die 30 years ago from drug overdoses, but this guy is still up there still performing. And so, there's a lot of inspiration I've drawn from him over the years.:太棒了。太棒了。好,今天最后一个问题,如果你赢了一千万美元,假设我知道你在南加州那可能只会持续几年,但是一千万美元。发生了一些事,你中了彩票发生了一些事。希望没人死,但有人会送你东西给你一箱钱。是1000万美元。会改变什么?你的生活将如何改变?Jon.:是的,所以我会在未来几年内保留一百万,因为我在接下来的几年里占据了一百万,然后我养了九个,我会开始我的非营利组织。多年来我一直在谈论这个非营利组织的想法,我只是没有时间。非营利组织被称为城市企业家。因此,我在圣地亚哥的社区学院教授创业三年。而且我的想法是“嘿,让我们进入圣地亚哥的内城并开始一个组织,一个组织,这是一个只有使命是帮助内心勃勃的男女启动企业。”随着我们最终想要作为一个组织出发的想法。我们会培养这么多人,帮助建立一个我们不需要在围绕的业务的人进行这么多人。所以,我认为这是真正的需求,我会拿到900万,并在全国范围内完成。每个城市,只是建造它。:好吧,所以如果有任何人的聆听,那么有900万美元,我们有一个接受者。乔恩将教育美国的城市人民,我认为是一个很棒的原因。这个答案的唯一问题是我觉得你肯定会给我一些钱。我想也许甚至是十万。我有点像我们现在关闭,对吗?但我有点像也许我是遗嘱的一部分。Jon.:那么百万和数百万我要去。那里有一个百分比。我想我们可以说话。Shane:现在我感觉更好,因为当我们离开播客时,我将不得不把它带起来。ray雷竞技我猜。我不是它的一部分。我刚刚获得了一百万美元的上帝的缘故。我以为确定我会得到一小部分。我的任何手段都不贪婪,但是。令人敬畏的,乔恩。 This was a great interview. Thank you so much for taking the time. And if anybody needs to get in contact with you, how can they do that?Jon.: Jon@contentlaunch.com ?j-o-n@contentlaunch,就像你在启动一个rocket.com。:听起来像一个计划。乔恩,非常感谢你。祝你有美好的一天。我们很快就会说话。乔恩:谢谢,谢恩。

关于作者

谢恩巴克是一名数字雷竞技如何下载app营销顾问,专门从事影响者营销、产品发布、销售渠道、目标流量和网站转换。雷竞技电脑网页他曾为《财富》500强公司、数字产品领域的有影响力人士和许多一线名人提供咨询服务。

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