毫无疑问，视频内容在网上变得越来越流行。为了吸引目标受众，您需要使用正确的平台进行业务。

因此，您应该选择哪一个：TikTok vs. YouTube？

Well, the truth is: Both TikTok and YouTube are quite popular on the internet and have their own unique benefits and drawbacks. So, it can be difficult to decide which one is right for your business.

在这篇文章中，我将比较两个视频平台，并帮助您选择最适合您的业务和营销需求的视频平台。

Let’s get started.

TikTok vs. YouTube: Introducing the Platforms

让我们从简要介绍两个平台以及它们的内容开始。

What is TikTok?

TikTok is one of the most popular social networking apps, with over1 billionmonthly active usersworldwide. The app is known for its short-form, creative videos and it is especially popular with Gen Z users.

When TikTok first began, it allowed users to create and sharevideos that were just 15-second long, on any topic.

Later, the app increased the maximum length of its videos to 60 seconds, then to 3 minutes. And now (in early 2022), it has increased the maximum video length further to a whopping10 minutes。

This is TikTok's take to compete with its long-form video content competitors like YouTube and Instagram. After all, these platforms have also been launching features like Shorts and Reels to catch up with TikTok's bite-sized entertainment.

Tiktok允许用户通过其手机在9:16 aspect ratio。The app also has a host ofediting features, like filters, AR effects, speed controls, and more, that can help you make your videos more fun and creative.

All you need is a creative mind and some video editing skills (or not!), and you're good to go.

该应用程序还提供了大量audio tracksthat you can use in your videos. You can either choose from the app's library of songs or use your own audio.

This video-sharing platform rose to popularity when people started enjoying creating memes and participating inchallengesand viral trendssuch as the #bottlecapchallenge, #dontrushchallenge, and more.

The app has something for everyone. Whether you're a fan of creative content, dance videos, or just want to watch funny videos, TikTok has it all.

In recent times, TikTok has also become a强大的营销工具for businesses for its creative and original content. It allows you to connect with your potential customers, create brand awareness, and boost sales.

Another advantage of TikTok is that it’s relatively easy to use for businesses. You don’t need a lot of resources or a huge budget to create quality content. And, you can also partner with influential TikTok creators to create both short and long-form videos.

Now that I've given you a brief introduction to TikTok, let's talk about YouTube.

What is YouTube?

YouTube is the world’s largest video-sharing platform with over26亿monthly active usersworldwide. The platform has been around for over a decade and is a trusted source of information and entertainment for people of all ages.

This video-sharing platform lets you upload, view, and share videos that are up to 12 hours long. But only if you have a verified account. Else, the最大视频长度限制is 15 minutes.

YouTube还推出了短期“YouTube短裤”form video platform where you can create videos that are up to 60 seconds long in the Story format to compete against TikTok, Instagram Reels, and Facebook Stories.

YouTube started as a way to share personal videos and has now become a global platform for creators to share their stories and connect with their audiences. The platform offers a wide range of content, from vlogs and DIY tutorials to music videos, gaming walkthroughs, cooking shows, and much more.

When it comes to business, YouTube offers a number of advantages.

• The platform has a vast reach and can help you connect with customers worldwide.
• YouTube is a great way to build brand awareness and establish your company as an expert in your industry. You can create informative videos that educate your target audience about your products or services.
• You can include links to your website in your video descriptions and encourage more viewers to visit your site.

然而,也有一些缺点使用哟uTube for business. For example, it can be difficult to stand out on a platform where over500小时的内容is uploaded every minute.

Moreover, you need to invest a significant amount of time and resources to create high-quality videos for YouTube on a regular basis. It’s not as easy as just pressing “record” on your smartphone camera and posting your video.

TikTok vs. YouTube by the Numbers

TikTok and YouTube are two of the most popular video-sharing platforms today. Both of them have a huge user base and offer a variety of content.

To help you decide which social network is better for your brand, here are some interesting numbers:

TikTok vs. YouTube: Similarities

There are a lot of similarities between TikTok and YouTube. Let's take a look at some of the key ways they're similar:

• TikTok and YouTube are both popular video-sharing platforms with a lot to offer users. They allow you to upload and share videos, add comments, and subscribe to channels.
• You can also add captions, filters, and other effects to your videos on both TikTok and YouTube.
• Both platforms also have anExplore pagewhere users can discover new content and a search bar so users can easily find the videos they're looking for.
• YouTube and TikTok algorithms work in similar ways, promoting content that is engaging and likely to be watched by the user. The platforms use insights about a user's activity, interests, and interactions to surface content they might like.
• 两个平台都有一个community of creators谁与世界分享他们的视频。这些创作者建立追随者并产生观众喜欢的内容。

尽管Tiktok和YouTube之间有许多相似之处，但它们也有一些关键方法不同。让我们现在看看其中的一些。

What Are the Differences Between TikTok and YouTube?

现在，您对每个平台有所了解，我将帮助您并排比较它们，以了解哪个是您的业务促销的更好选择。

TikTok vs. YouTube: Audience Demographics

TikTok is a fairly new platform, so its audience is mostly made up ofGen Z users。YouTube, on the other hand, has been around for a while and its audience is more diverse. It includes users of all ages, from young children to seniors.

在决定哪个平台用于您的业务促销时，受众人口统计学的这种差异很重要。如果您以年轻的观众为目标，Tiktok是一个不错的选择。但是，如果您想吸引更多的人，YouTube是一个更好的选择。

TikTok vs. YouTube: Maximum Video Length

TikTok is a short-form video platform, while YouTube is a long-form video platform. The maximum video length on TikTok is 10 minutes, while the maximum video length on YouTube is 15 minutes (or 12 hours if you have a verified account).

On average,TikTok videos are typically shorter than YouTube videos。The average TikTok video is 15 seconds, while the average YouTube video is 12 minutes.

So, if you’re looking to create quick, snackable content, TikTok is the better option. However, if you want to create in-depth content that your audience can really sink their teeth into, YouTube is the way to go.

TikTok vs. YouTube: Video Quality

When it comes to video quality, YouTube is the clear winner. TikTok videos are limited to a maximum resolution of 1080p, while YouTube videos can be up to Ultra HD (4320p).

YouTube also offers a wider range of video formats, including 360-degree videos, live streams, and HDR videos. TikTok only offers vertical videos in standard definition.

因此，如果您想创建高质量的视频，YouTube是更好的平台。但是，如果您想创建快速的，即时的视频，Tiktok是一个不错的选择。

TikTok vs. YouTube: What Does the Algorithm Favor?

The TikTok algorithm favors videos that are creative, engaging, and timely. It also favors videos that have been liked by other users and videos that are similar to ones that you’ve liked in the past.

YouTube算法利用基于广泛因素的视频，包括：

• 用户观看视频多长时间？
• How often do users watch your videos?
• The number of subscribers you have
• 您的视频有多少个喜欢，评论和分享？
• 您的视频的标题和描述

So, if you want your content to be seen by as many people as possible, TikTok is the better platform. However, if you’re looking for more targeted views from engaged viewers, YouTube is a good choice.

TikTok vs. YouTube: Advertising Options

Both TikTok and YouTube offer a variety of advertising options. However, TikTok’s advertising options are still fairly new and limited. YouTube, on the other hand, has been around for a while and offers a wide range of advertising options.

Some of theadvertising options available on TikTokinclude:

• Brand effects
• Brand takeovers
• In-feed native ads
• Branded hashtag challenges
• Brand sponsorships
• Story ads
• TopView ads

Some of theYouTube上可用的广告选项include:

• 预卷广告
• Mid-roll ads
• Bumper ads
• Responsive display ads
• 标头广告
• Sponsored cards
• 视频发现广告
• Overlay ads
• TrueView ads
• Skippable in-stream ads
• Non-skippable in-stream ads

If you’re looking for a wide range of advertising options, YouTube is the better platform. However, if you’re looking for something new and different, TikTok is worth exploring.

TikTok vs. YouTube: Direct Messaging

TikTok offers a direct messaging feature that allows you to send messages to other users. YouTube does not offer this feature.

If you’re looking for a platform where you can communicate with your audience directly, TikTok is the better option. However, if you don’t need this feature, YouTube is a good choice.

Tiktok vs. YouTube：创建者合作

There's no doubt that TikTok is one of the hottest social media platforms out there right now. However, when it comes to creator collaborations, YouTube is still king.

Here's why:

• YouTube has been around for over a decade, so there's a much larger pool of creators to choose from. There are also more established creator networks on YouTube, which makes it easier to find collaborators than it would be on TikTok. However, it is possible to connect with other creators on TikTok throughhashtagsand challenges.
• YouTube is more conducive to longer videos. This means that there's more room for creativity and storytelling, which can make for more enjoyable and engaging content.
• YouTube也主机更多样化的内容, which opens up more opportunities to find collaborators who have complementary skills. For example, a YouTuber who specializes in makeup tutorials could team up with a fashion YouTuber to create a style series.

All in all, YouTube is still the best platform for creator collaborations, although TikTok is slowly catching up. This is due to a number of factors, including the larger pool of creators, the established creator networks, and the ability to create longer and more diverse videos.

Here’s an overview ofhow much an influencer chargesfor sponsored content partnerships on social media. You may like to read it if you’re interested in influencer marketing.

Also read:Instagram vs. YouTube: Which is the Better Platform for Influencer Marketing?

Tiktok vs. YouTube：获利选项

Tiktok和YouTube均为创作者提供各种获利选择。您可以在视频上运行广告，也可以成为在平台上赚钱的Tiktok合作伙伴。YouTube还具有合作伙伴计划，可让您从视频中赚钱。

So,which platform is better for monetization?

Tiktok仍然是相当新的，因此平台上的广告客户不多。这意味着从广告中赚钱的机会较少。

However, TikTok is quickly growing and more advertisers are starting to take notice of the platform. In addition, the competition is less fierce.

TikTok also introduced下一步，Tiktok社区将能够向他们最喜欢的创作者展示他们的支持。符合条件的创作者可以收到想表示支持的观众的现场礼物，视频礼物和提示。

TikTok Creator Marketplace (TTCM)是一个官方平台，旨在促进品牌与创作者之间的合作。拥有超过10K关注者的合格创作者可以注册这个市场，以寻找满足其兴趣和内容风格的付费协作机会。

Wondering who’s an eligible creator? Check out the “Creator Next” and “TTCM” links above to learn about the complete eligibility criteria.

Also, check out从tiktok赚钱的其他方法。

What about YouTube?

YouTube has been around for much longer and is thus more established. There is a wider range of advertisers on YouTube, which means that you have a better chance of getting your videos seen by potential customers.

您可以通过运行赞助广告，创建赞助的视频内容，甚至通过收取渠道会员费用费用来赚钱。如果您有10,000多个订户，则也可以在每个视频页面上向粉丝出售商品。

You should follow thebest practices to grow your YouTube subscribersif you want to leverage this monetization option.

YouTube BrandConnectis another service that lets you connect with brands and collaborate with them for paid branded content campaigns.

Also read:How Much Does YouTube Pay You for 1 Million Views?

However, because YouTube is such a crowded space, you'll need to have a large and engaged audience to make significant money from the platform.

Both TikTok and YouTube have their pros and cons, so it’s important to decide which platform is right for your business before you start creating content. You should consider your target audience, the type of content you want to create, and your budget when making your decision.

Whichever platform you choose, make sure you put in the time and effort to create high-quality content that your audience will love.

常见问题解答

准备为您的业务选择正确的视频营销平台了吗？

So, which video platform is right for your business when it comes to TikTok vs YouTube?

The answer to this question depends on a number of factors, including your target audience, your budget, and your marketing goals.

If you’re looking to reach a younger audience, then TikTok is a great option. The app is popular with Gen Z users and is a great way to connect with this demographic.

如果您正在寻找一个提供更好覆盖范围的平台，那么YouTube是一个更好的选择。该平台拥有超过20亿个活跃用户，可以帮助您与全球客户建立联系。

Similarly, if you're looking for quick and easy video content, TikTok is a great option. But if you're looking for a more long-term and serious video strategy, YouTube is the way to go. The platform can be difficult to stand out on and requires a regular commitment to high-quality content.

If you’re not sure which platform is right for you, consider testing out both TikTok and YouTube to see which one works better for your business.

What are your thoughts on TikTok and YouTube? Let us know in the comments below.